There was a time when we all held onto old tools and broken gadgets, hoping to fix them someday.
But now, more people are choosing to live simply and rely on professionals for repairs and maintenance.
As a result, the demand for handyman services is growing quickly, creating a great opportunity for aspiring business owners like you. However, standing out requires a well-organized business plan to set clear goals and secure funding.
Need help drafting a plan?
No worries—this handyman business plan example is here just for your help and inspiration.
Handyman Business Plan Sample
Let’s explore the business plan example of HandyHive Solutions to guide you through how to develop a comprehensive business plan that covers all the key aspects.
1. Executive Summary
HandyHive Solutions is a trusted handyman service based in Austin, providing reliable, high-quality maintenance and repair solutions for both homes and businesses.
From electrical work and smart home installations to general repairs, painting, seasonal maintenance, and carpentry, we handle a wide range of services with skill and professionalism.
Prioritizing openness, strength, and exceptional customer care, HandyHive Solutions has the goal to make property maintenance easy and provide a hassle-free experience for homeowners, property managers, and small businesses.
Mission
At HandyHive Solutions, we aim to provide excellent and dependable handyman services that make property maintenance easier and enhance the comfort and functionality of homes or businesses.
Vision
To be Austin's go-to handyman service company, recognized for outstanding customer service, superior workmanship, and prompt response.
Market Opportunity
HandyHive Solutions operates in a broad market covering homeowners, property managers, small business owners, realtors, and senior citizens in the fast-developing Austin area. With a thriving real estate market and a high demand for professional handyman services, the company is poised to capture a substantial share of the local market.
Unique Selling Propositions (USPs)
At HandyHive Solutions, our unique selling points are:
- Transparent pricing: Clear, advance rates with no hidden fees.
- Service availability: We offer same-day or next-day service for urgent repairs
- Comprehensive solutions: A wide range of services covering repairs, installations, and seasonal maintenance.
Marketing Efforts
HandyHive Solutions will focus on:
- Digital marketing: An optimized website, local SEO, and targeted Google Ads to drive traffic and bookings.
- Social media engagement: Active presence on Facebook, Instagram, and Nextdoor to share tips, promotions, and customer stories.
- Referral and loyalty programs: Incentives for referrals and discounts for repeat customers to build a loyal client base.
Financial Highlights
HandyHive Solutions is looking for a $150,000 investment in tools, brand vehicles, advertising, skilled talent, and an online scheduling platform. The company expects consistent growth in revenue and profitability over the next three years. Here’s a financial summary:
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total Revenue | $450,000 | $675,000 | $950,000 |
| Cost of Goods Sold (COGS) | $225,000 | $337,500 | $475,000 |
| Gross Profit | $225,000 | $337,500 | $475,000 |
| Net Profit | $24,000 | $66,000 | $112,000 |
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2. Business Overview
HandyHive Solutions is a professional handyman service located in Austin, Texas. We’re committed to providing high-quality, reliable maintenance solutions to homeowners, property managers, small businesses, and real estate agents.
Our services include general home maintenance, electric and plumbing services, carpentry, painting, smart home installation, and seasonal maintenance. We also provide end-to-end solutions for maintenance requirements. What sets us apart are transparent prices, specialist crafts, and excellent customer service.
By providing various services using a pool of skilled experts, we continue to provide quality and convenience that custom
Background Information
HandyHive Solutions was founded by Mason Caldwell, who was an experienced professional with over a decade in home improvement and maintenance services.
Mason noticed how many homeowners struggled with unreliable and overpriced handyman services. Wanting to change that, he started HandyHive Solutions with a simple mission—to provide trustworthy, affordable, and hassle-free home-repair services.
At HandyHive Solutions, we believe in honesty, reliability, and putting customers first. Our goal is to make home repairs easy and stress-free by delivering skilled workmanship with a focus on exceptional customer service.
We're here to redefine the handyman experience in Austin—one repair at a time.
Short-term Goals
Short-term goals focus on laying a strong foundation for business growth by streamlining operations and establishing a brand presence. Here are a few important areas we will focus on:
- Expand local market presence in Austin by focusing on targeted online advertising and SEO to reach more homeowners and businesses.
- Launch a customer loyalty program offering discounts and rewards for repeat clients.
- Develop seasonal maintenance packages to secure recurring revenue from residential and commercial clients.
Long-term Objectives
Long-term objectives are aimed at sustained business expansion and market leadership. Here are some key objectives we aim to achieve:
- Establish HandyHive as a trusted brand in the Austin area, recognized for quality service and transparency.
- Expand service coverage to nearby cities within the next 3 to 5 years.
- Introduce franchise opportunities to scale the business regionally.
3. Market Research
The industry for handyman services is expanding briskly in Austin, Texas, and presents tremendous business opportunities for service providers such as HandyHive Solutions, with a focus on providing high-quality, transparent, and reliable services.
Industry Size and Growth Potential
The market for handyman services was $390.9 million in 2023 and is anticipated to hit $1.8 billion by 2033, with a CAGR of 16.5%. Professional repair demand in Austin is increasing with growing homeownership, the age of buildings, and the growing trend of outsourcing repairs.
Market Trends
The handyman business is transforming with changing customer demands and advancing technologies.
- Digital services: Online payment and booking options are desired by customers for ease of use.
- Sustainable repairs: People are demanding green materials and energy-efficient installation.
- Aging-in-place services: People need accessibility upgrades more for older citizens.
Customer Analysis
| Customer Group | Needs | Preferences |
|---|---|---|
| Homeowners, Busy Professionals & Families | Reliable repair and maintenance services, quick booking. | Prefer local providers with good reputations. |
| Property Managers | Ongoing maintenance for multiple rental properties. | Look for efficiency and long-term service reliability. |
| Small Businesses | Fast, reliable repairs to minimize downtime. | Need trusted providers with quick response times. |
| Realtors | Last-minute fixes to enhance property appeal. | Value companies with transparent pricing and availability. |
| Senior Citizens | Accessible, safe repair solutions for aging-in-place. | Prefer services with clear communication and safety focus. |
| Real Estate Investors | Regular maintenance and renovations to increase property value. | Look for cost-effective and scalable solutions. |
| Landlords | Affordable, quality repairs for rental units. | Need timely service to avoid tenant complaints. |
| Commercial Property Owners | Long-term maintenance contracts for offices and retail spaces. | Prefer services with 24/7 availability. |
| Hospitality Businesses | Urgent repairs to maintain business operations. | Require fast response times and minimal disruption. |
| HOAs (Homeowners Associations) | Regular maintenance for shared spaces and properties. | Look for reliability and cost-effectiveness. |
Regulatory Compliance
- Licensing requirements: Fully licensed for electrical, plumbing, and general repairs.
- Insurance and liability: Holds general liability insurance to protect clients and technicians.
- Customer protection: Transparent pricing, clear communication, and a satisfaction guarantee.
- Data privacy: Adheres to data privacy regulations for handling customer information securely.
- Local compliance: Complies with Austin’s regulations for repairs, waste disposal, and advertising.
4. Competitive Analysis
HandyHive Solutions operates in a competitive market with several well-known players in the handyman services industry in Austin, Texas. Below is an analysis of our key competitors:
Key Competitors
1. TaskRabbit (Independent Contractors)
An online platform connecting homeowners with independent contractors for a range of handyman tasks.
Strengths:
- Competitive pricing due to a freelance model.
- Flexibility in scheduling and a wide range of service offerings.
- Popular among tech-savvy customers for its app-based convenience.
Weaknesses:
- Inconsistent service quality due to varying skill levels of contractors.
- Lack of insurance and warranties compared to established companies.
- Limited ability to handle large-scale or complex projects.
2. Thumbtack Handyman Listings
A digital marketplace connecting homeowners with local handymen.
Strengths:
- Transparent pricing with multiple quotes for comparison.
- Strong online presence and customer review system.
- Flexibility in choosing specialized contractors for specific tasks.
Weaknesses:
- Quality control issues due to varying experience levels of contractors.
- No standardized training or vetting for listed handymen.
- Limited accountability for service outcomes compared to branded companies.
3. HandyPro
A specialized service provider focusing on both residential and commercial handyman services.
Strengths:
- Offers specialized services like ADA compliance modifications.
- Strong reputation for handling commercial maintenance contracts.
- Professional technicians with insurance and background checks.
Weaknesses:
- Limited online presence and customer engagement.
- Higher costs for commercial services compared to local competitors.
- Focused more on commercial clients, reducing appeal to residential customers.
Competitive Advantages
HandyHive Solutions sets itself apart in the market by offering the following key advantages:
Transparent pricing: Clear and upfront rates with no hidden fees, making it easier for customers to budget for services.
Quick response times: Same-day or next-day service availability for urgent repair and maintenance needs.
SWOT Analysis
5. Services Offered
This section outlines HandyHive Solutions' core services and how we expertly and carefully cater to each client's specific needs. Here’s a breakdown of our
Key Services
General home repairs and maintenance
Our home repair services cover everything from fixing doors and windows to solving smaller plumbing problems and patching plaster. We ensure that the houses stay in an optimal position with efficient and accurate repair, helping customers save time and avoid future problems.
Electrical and plumbing services
We handle a wide range of electrical and plumbing tasks, including installing light fixtures and spaces and addressing smaller wires and leaks. Our certified technicians follow security protocols and industry standards to produce reliable results.
Carpentry and custom woodwork
HandyHive Solutions provides expert carpentry services, including custom service inserted in cold rooms, cabinet repair, and trim work. Our effective craftsmen take into account expansion and creativity for each project and ensure functional and aesthetically comfortable results.
Furniture and equipment assembly
From home and office furniture to gym equipment and external structures, our mounting services ensure that everything is right and safe. This service saves customers' time and ends the disappointment of complex instructions.
Painting and drywall repairs
We offer both interior and exterior painting services, including touch-ups and refinishing, as well as professional drywall repairs. Our team ensures smooth finishes, clean lines, and lasting results, enhancing the appearance and value of properties.
6. Sales and Marketing Plan
HandyHive Solutions plans to use a mix of online and offline marketing to attract customers in Austin, Texas. The goal is to build trust, get more bookings, and grow the business by sharing helpful tips, connecting with the local community, and encouraging referrals.
Here’s a breakdown of our online marketing strategy:
Online Marketing
Online marketing plays a vital role in expanding reach, building brand awareness, and attracting potential customers.
- We share home-repair tips, DIY advice, and project photos on Facebook, Instagram, and Nextdoor to connect with local homeowners. Showing before-and-after photos and customer reviews helps build trust.
- Our website blogs will include simple tips for home maintenance, along with an easy-to-use booking system so customers can schedule services quickly.
- We’ll focus on local SEO by targeting searches like “Austin handyman services” and run Google Ads to make sure people can find us easily.
Offline Marketing
Offline marketing remains a powerful way to build trust, foster local connections, and generate word-of-mouth referrals.
Here’s a breakdown of our offline marketing strategy:
- We’ll build relationships with local real estate agents, property managers, and business groups to get more referrals.
- A referral program will help offer discounts to customers who recommend us to their friends and family.
- We’ll host simple workshops at community centers or local stores to share basic repair tips and show off our expertise.
- Sponsoring local events will help us get our name out there and show that we’re part of the community.
7. Management Team
HandyHive Solutions is led by a dedicated and experienced team, each bringing unique skills to drive business growth and deliver exceptional service to clients. Our team includes:
Key Managers
Mason Caldwell (CEO and owner)
He oversees the overall strategic direction, service quality, and growth of HandyHive Solutions.
Rachel Monroe (COO, operations manager)
She manages day-to-day operations, technician scheduling, and process efficiency to ensure timely and reliable service.
Oliver Hayes (CFO, chief accountant)
He’s responsible for financial oversight, including budgeting, financial planning, and regulatory compliance.
Chloe Reed (Marketing manager)
She leads all marketing efforts, focusing on digital marketing strategies and local outreach to drive customer acquisition.
Mia Collins (Client relations and receptionist)
She manages client communication and scheduling while ensuring a high satisfaction rate through friendly and professional customer service.
Organization Chart
8. Operations Plan
HandyHive Solutions focuses on providing fast, reliable, and high-quality handyman services with clear communication and efficient operations.
Below is a simple breakdown of our main activities.
| Category | Key Activities | Responsible Team/Person | Frequency |
|---|---|---|---|
| Daily Service Operations | Respond to service requests and provide clear pricing. | Customer Support Team | Daily |
| Send technicians to scheduled jobs quickly. | Operations Manager | Daily | |
| Follow up with customers to ensure satisfaction. | Customer Support Team | Ongoing | |
| On-Site Service | Perform repairs, installations, and maintenance at customer locations. | Handyman Technicians | Daily |
| Make sure technicians have the tools and materials they need. | Operations Manager | Daily | |
| Technology & Scheduling | Use an online system for booking appointments easily. | IT Support | Ongoing |
| Send automated reminders and follow-up emails. | IT Support | Weekly | |
| Quality Control | Check completed jobs to ensure they meet quality standards. | Operations Manager | Weekly |
| Provide training for technicians to improve skills. | HR & Training Manager | Monthly | |
| Inventory Management | Order tools and materials as needed. | Inventory Manager | Monthly |
| Find local suppliers to save costs. | CFO | Monthly | |
| Marketing & Customer Outreach | Share updates and tips on social media. | Marketing Manager | Weekly |
| Run ads to attract new customers. | Marketing Manager | Monthly | |
| Manage referral programs to encourage repeat business. | Marketing Manager | Ongoing |
Key Focus Areas
- Fast and reliable service: Respond quickly to requests and complete jobs on time.
- Easy scheduling: We offer simple online booking and reminders.
- High-quality work: Regularly check jobs and train technicians to maintain high standards.
9. Financial Plan
HandyHive Solutions’ financial plan provides a detailed overview of the company’s expected profitability, cash flow, and financial position over the first three years.
Profit and Loss Statement
The profit and loss statement outlines projected revenues, expenses, and profits for the first three years. This provides a clear picture of profitability and highlights growth potential.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $450,000 | $675,000 | $950,000 |
| Cost of Goods Sold (COGS) | $225,000 (50%) | $337,500 (50%) | $475,000 (50%) |
| Gross Profit | $225,000 | $337,500 | $475,000 |
| Operating Expenses: | |||
| - Salaries and Wages | $80,000 | $120,000 | $150,000 |
| - Marketing Costs | $50,000 | $65,000 | $80,000 |
| - Tools and Equipment | $25,000 | $10,000 | $15,000 |
| - Vehicle Maintenance | $15,000 | $20,000 | $25,000 |
| - Office Expenses | $10,000 | $15,000 | $20,000 |
| - Miscellaneous Expenses | $10,000 | $15,000 | $35,000 |
| Total Operating Expenses | $190,000 | $245,000 | $325,000 |
| Operating Profit | $35,000 | $92,500 | $150,000 |
| Interest Expense | $5,000 | $10,000 | $10,000 |
| Taxes (Estimated at 20%) | $6,000 | $16,500 | $28,000 |
| Net Profit | $24,000 | $66,000 | $112,000 |
| Net Profit Margin (%) | 5.3% | 9.8% | 11.8% |
Cash Flow Statement
This statement indicates cash inflows and cash outflows for the first three years and signifies that there would be adequate liquidity to support operations and growth.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Cash Inflows: | |||
| - Customer Payments | $450,000 | $675,000 | $950,000 |
| - Loan or Funding Proceeds | $150,000 | $0 | $0 |
| Total Cash Inflows | $600,000 | $675,000 | $950,000 |
| Cash Outflows: | |||
| - Operating Expenses | $190,000 | $245,000 | $325,000 |
| - Marketing Costs | $50,000 | $65,000 | $80,000 |
| - Tools and Equipment Purchases | $25,000 | $10,000 | $15,000 |
| - Vehicle Purchase and Maintenance | $30,000 | $15,000 | $20,000 |
| - Loan Repayment | $15,000 | $20,000 | $20,000 |
| Total Cash Outflows | $310,000 | $355,000 | $460,000 |
| Net Cash Flow | $290,000 | $320,000 | $490,000 |
| Ending Cash Balance | $290,000 | $610,000 | $1,100,000 |
Balance Sheet
The balance sheet is a snapshot of the financial position of HandyHive Solutions at the end of each year. It presents assets, liabilities, and equity, which signify the stability and growth of the company.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Assets: | |||
| - Cash and Cash Equivalents | $290,000 | $610,000 | $1,100,000 |
| - Accounts Receivable | $30,000 | $45,000 | $65,000 |
| - Tools and Equipment (Net of Depreciation) | $35,000 | $30,000 | $25,000 |
| - Vehicles (Net of Depreciation) | $25,000 | $20,000 | $15,000 |
| Total Assets | $380,000 | $705,000 | $1,205,000 |
| Liabilities: | |||
| - Loan Payable | $135,000 | $115,000 | $95,000 |
| - Accounts Payable | $20,000 | $25,000 | $30,000 |
| Total Liabilities | $155,000 | $140,000 | $125,000 |
| Equity: | |||
| - Retained Earnings | $225,000 | $565,000 | $1,080,000 |
| Total Equity | $225,000 | $565,000 | $1,080,000 |
| Total Liabilities and Equity | $380,000 | $705,000 | $1,205,000 |
Funding Request
HandyHive Solutions is seeking $150,000 to invest in key areas that will drive growth and improve customer experience. This funding will be allocated as follows:
| Category | Amount |
|---|---|
| Tools and Equipment | $40,000 |
| Branded Vehicles | $30,000 |
| Marketing Expansion | $25,000 |
| Hiring Skilled Technicians | $30,000 |
| Technology Development | $15,000 |
| Loyalty Rewards Program | $10,000 |
| Total Funding Requested | $150,000 |
Download Free Handyman Business Plan Template
Are you ready to start drafting your handyman service business plan but need extra help? No worries! Download our free handyman service business plan template PDF to kickstart your planning process.
Specifically designed for handyman businesses, this template offers step-by-step instructions and practical examples to help you create a comprehensive and effective business plan. Just download it and customize it to fit your unique business needs.
Conclusion
Now that you have a clear idea of how to write a polished business plan, creating your own handyman business plan should be much easier.
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Frequently Asked Questions
Why do you need a business plan for handyman services?
A business plan is essential for handyman services as it helps you outline your vision, goals, operations, and strategies for success. A well-written business plan also enables you to stay organized and focused, ensuring you make informed decisions that support growth and profitability.
How often should I update my handyman business plan?
You should review and update your handyman services business plan at least once a year or whenever significant changes occur in your business or the market. Regular updates ensure that your plan stays aligned with your business’s growth, new goals, and evolving market conditions.
What financial projections should be covered in my handyman business plan?
Here is the list of financial documents that should be covered in the handyman business plan:
- Income statement (profit and loss statement)
- Cash flow statement
- Balance sheet
- Break-even analysis
- Funding requirements and use of funds
How do you promote your handyman services?
Here are a few strategies to promote handyman services:
- SEO-Optimized website: To attract local traffic searching for handyman services.
- Google My Business: To boost visibility in local searches and Google Maps.
- Social media marketing: Share tips, project photos, and promotions on Facebook and Instagram.
- Paid advertising: To run targeted Google ads and social media campaigns.
- Referral programs: To encourage satisfied customers to refer your services.
Can I use my handyman business plan to attract investors?
Yes, a well-crafted business plan is an excellent tool for attracting investors. It shows your understanding of the market, your growth potential, and how you plan to generate profits. Make sure to include a compelling executive summary, accurate financial projections, a clear funding request, and a strong exit strategy to appeal to potential investors.
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