Ever wondered how some franchises grow so quickly while others struggle?
Well, it’s not just about serving a great product; but it’s about careful planning and a solid strategy that guides every step of the process and sets the foundation for success.
If you’re ready to take the next step and start a franchise, you’ll need to create a well-structured plan to set clear goals, attract investors, and ensure long-term success. Need help drafting your plan in order?
Worry not; this franchise business plan example is here just for your help and inspiration!
Franchise business plan sample
Let’s take a look at the PrimeBite Burgers Franchise business plan sample to better understand the essential steps and elements you need to cover while drafting your plan.
1. Executive summary
- Business name: PrimeBite Burgers Franchise
- Location: 1200 Expansion Blvd, Suite 210, Dallas, Texas, 75201, USA
- Business structure: Limited Liability Company (LLC)
- Owner/CEO: Nathan Caldwell
Business overview
PrimeBite Burgers is a gourmet burger franchise that brings high-quality, handcrafted burgers to communities across the country. Our menu has several premium beef, chicken, and plant-based options, all made with locally sourced ingredients. In addition to burgers, we offer a range of sides, craft sodas, and signature shakes to enhance the customer experience.
Target market
PrimeBite Burgers is designed to attract a diverse customer base, from burger lovers to business-minded franchisees. Our target market includes:
- Entrepreneurs and investors are looking for a profitable franchise opportunity.
- Families and young professionals who appreciate fast gourmet food.
- Health-conscious customers looking for plant-based and adaptable alternatives.
Unique Selling Proposition (USPs)
At PrimeBite Burgers, our unique selling points are:
- Locally sourced ingredients: High-quality fresh materials from reliable local suppliers.
- Creative and bold flavors: A menu featuring unique, handcrafted burgers with house-made sauces.
- Full franchise support: Includes training, marketing, and supply management for smooth operations.
Marketing strategy
PrimeBite will focus on a mix of national and local marketing efforts. This includes an active social media presence on Instagram, Facebook, and TikTok to showcase our burgers, promotions, and behind-the-scenes content. We will also collaborate with delivery platforms such as Uber Eats and DoorDash to reach more customers and make ordering easy.
Financial highlights
PrimeBite Burgers requires $500,000 in financing to expand franchise sites, invest in marketing, and increase operations.
Our franchise model is expected to generate $800,000 in year 1, with estimates of $1.2 million in year 2 and $1.8 million in year 3, highlighting a strong growth capacity.
With increasing revenues and controlled expenses, profitability is expected to increase continuously, ensuring long-term economic stability. Here is a financial approach over the next 3 years:
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $800,000 | $1,200,000 | $1,800,000 |
| Cost of Goods Sold (COGS) | $320,000 | $480,000 | $720,000 |
| Operating Expenses | $380,000 | $520,000 | $680,000 |
| Net Profit | $100,000 | $200,000 | $400,000 |
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2. Business overview
PrimeBite Burgers is a fast-growing gourmet burger franchise that combines high-quality ingredients with a unique dining experience. We use fresh, locally grown, and high-quality ingredients to create tasty, hand-crafted burgers.
Our menu has numerous choices ranging from juicy beef and chicken burgers to veggie alternatives- it provides something for all. Along with the burger, we prefer to serve the crispy side, creamy milkshake, and craft beverages. We aim to provide customers with an experience that they will never forget in a fast-casual environment.
Mission statement
Our mission is to serve high-quality, handcrafted gourmet burgers, and we aim to create a memorable dining experience for each customer, whether they’re dining in, ordering takeout, or enjoying delivery.
Vision statement
To become a leading gourmet burger franchise known for premium quality, outstanding customer service, and a strong, profitable franchise model that empowers entrepreneurs across the country.
Future goals
PrimeBite Burgers is focused on expanding its reach and enhancing the customer experience. Our short-term and long-term goals include:
- Expand nationally: Open new franchisees in big cities and suburbs.
- Launch a loyalty program: Reward repeat customers with exclusive offers and discounts.
- Grow delivery and online sales: Strengthen partnerships with delivery apps and improve our online ordering system.
- Introduce new products: Offer special and seasonal items with limited time to keep things fresh and exciting.
With a strong brand, a delicious menu, and a solid franchise support system, PrimeBite Burgers is set to grow rapidly and become a go-to spot for burger lovers nationwide.
3. Industry and market research
Industry overview
The U.S. gourmet burger market is experiencing significant growth, particularly in the fast-casual sector. Consumers increasingly seek fresh ingredients, bold flavors, and high-quality meals served quickly, driving demand for premium burger concepts.
Also, the global franchise market has been growing steadily, reaching $133.17 billion in 2024. It’s expected to keep expanding at a 9.73% annual growth rate from 2025 to 2033, reaching around $307.15 billion by 2033.
This steady growth creates great opportunities for entrepreneurs and investors looking to start or expand a franchise business.
Target market
PrimeBite Burgers' target market includes individuals and businesses who seek high-quality, customizable, fast-casual dining options.
We focus on serving customers who value fresh ingredients, convenience, and a premium burger experience. Here’s an overview of our target market:
| Customer Segment | Description |
|---|---|
| Entrepreneurs and Investors | Individuals looking for profitable business opportunities with a proven franchise model and strong brand support. They value low-risk investments with solid growth potential. |
| Young Professionals and Families | Busy individuals and families who want fresh, high-quality meals served quickly without the fast-food guilt. They appreciate customizable options and efficient service. |
| Health-Conscious Customers | People who prioritize healthy eating, including plant-based, gluten-free, and responsibly sourced ingredients. They look for transparency and quality in what they eat. |
| Busy Urban and Suburban Residents | Office workers, commuters, and local residents who need convenient, fast meals that don’t compromise on taste or quality. They value delivery options and efficient service. |
4. Competitive analysis
The gourmet burger market is very competitive, attracting a wide range of customers with popular national brands and small chains.
Key competitors
1. Five Guys
Known for its adaptable burgers and generous parts. However, prices are high, and there are limited menu options in addition to burgers and french fries.
2. Shake Shack
Offers premium ingredients and a trendy brand image. However, its high prices and long wait times, especially during peak hours, can be a drawback.
3. Smashburger
The signature "Smash" is known for its cooking technique and wide variety of burgers. However, it struggles with inconsistent quality across various locations.
4. BurgerFi
Focuses on organic, grass-fed beef and eco-friendly practices. However, it has a small market performance compared to large players.
5. The Habit Burger Grill
Provides a diverse menu at reasonable prices. It has less focus on premium branding and customization, so it might not appeal to gourmet burger fans.
Competitive edge
PrimeBite Burgers stands out by offering fresh, locally sourced ingredients and a fully customizable menu. Our focus on quality, environment-friendly practices, and fast service gives us an
advantage in competing with Gourmet Burger's Market.
SWOT analysis
5. Products offered
PrimeBite Burgers offers a mix of gourmet burger choices and additional services for meeting wide target markets, including health-conscious consumers, family gatherings, and business professionals. Our product menu prioritizes quality, personalization, and ease of consumption to deliver a premium, fast-casual dining experience.
Key offerings
1) Gourmet burgers
PrimeBite Burgers offers hand-built burgers from fresh, local ingredients such as beef, chicken, and vegan patties. The menu includes signature items such as the Prime Classic, Truffle Melt, and Spicy Avocado Crunch, all of which come with homemade sauces and freshly baked buns.
2) Sides and appetizers
The side menu consists of hand-cut fries, sweet potato fries, onion rings, and signature items like truffle parmesan fries and crispy Brussels sprouts. Seasonal appetizers and shareable platters add more variety to the menu.
3) Plant-based and dietary options
To cater to health-oriented customers, PrimeBite includes vegan burgers, gluten-free buns, and low-carb alternatives such as lettuce wraps and keto toppings. This means there is an option for each diet.
4) Drinks and desserts
The beverage menu includes craft sodas, premium milkshakes, and locally sourced craft beers. Signature shakes like the Salted Caramel Pretzel Shake and seasonal drinks add a special touch to the menu.
Unique selling points
Here are some of our unique selling points:
- Premium, locally sourced meats and produce for better taste and quality.
- Fast food that doesn't lose flavor or quality.
- Online ordering, delivery partnerships, and and rewards system to loyal customers.
- Combination of signature sandwiches and limited-time items to stay up-to-date and attract visitors.
- Comprehensive employee training, advertising support, and regular operation to help.
- Uses biodegradable packaging and responsibly sourced ingredients.
6. Sales and marketing strategy
At PrimeBite Burgers, our goal is to build a strong brand by using several effective promotional tactics like online marketing, local programs, and customer rewards to attract and keep customers.
Here’s a breakdown of our sales and marketing strategies:
Online presence
PrimeBite Burgers focuses on having a strong online presence. Our site contains details about our menu, places, and franchise, which makes us easy to find. We use SEO strategies and remain active on Instagram and Facebook to reach more customers and share updates, promotions, and attractive materials.
Content marketing
We share blog posts, videos, and back-to-back scenes to show that we make ourselves different with our fresh content and environmentally friendly practices. This helps create confidence with both burger fans and potential franchise owners.
Local events and tastings
At PrimeBite, we attend local events and food festivals to join the neighborhood community. We offer free samples and exclusive appointments to encourage people about our food and encourage them to visit our places.
Customer retention
Our PrimePerks loyalty program rewards customers for their repeat visits. They earn points for every purchase, which can be redeemed for discounts or free items. We also send out personalized offers to keep them interested.
7. Management team
PrimeBite Burgers is led by a dedicated and experienced team, each bringing unique skills to help grow the business and support franchise owners.
Key managers
Nathan Caldwell – CEO (Owner)
Nathan is the founder of PrimeBite Burgers and leads the vision and development of the brand. He works on new menu ideas, growing the franchise, and ensuring the business stays true to its mission of serving quality handcrafted burgers.
Rachel Carter – COO (Operations Manager)
Rachel manages the daily operations at PrimeBite, from staff training to supply chain logistics. She makes sure each location runs smoothly and maintains high service standards.
Oliver Hayes – CFO (Accountant)
Oliver is in charge of budgeting, financial planning, and managing expenses to keep the business profitable. He oversees the financial health of both the main business and franchise locations.
Olivia Taylor – Franchise Development Director
Oliver is responsible for budget, financial planning, and management expenses to keep the business profitable. He oversees the economic health of both the main occupation and the franchise.
Chloe Reed – Marketing Manager
Chloe Primebite Burger manages all marketing measures to develop the brand and attract customers. She creates a campaign, manages social media, and focuses on promotion to market both store sales and online.
Organization chart
8. Operations plan
PrimeBite Burgers is dedicated to running smooth and high-quality operations to serve fresh, handcrafted burgers to customers every day. We’ve covered all the operational intricacies here in our operations plan:
Facility management
PrimeBite Burgers’ locations are designed to be clean, welcoming, and efficient. Each restaurant follows a standard layout with modern kitchen equipment to ensure fast and consistent service. Regular maintenance and strict cleanliness standards help create a positive dining experience.
Daily activities
Daily tasks include the preparation of ingredients, cooking, serving customers, and handling of delivery. Managers oversee Inventory, and Personnel supervise the schedule and ensure that customer actions are quickly handled. Promotions like happy hour deals and limited-time offers are used to boost sales during off-peak times.
Service delivery
PrimeBite focuses on friendly and quick service. Staff are trained to take orders accurately and suggest popular items like combo meals and signature milkshakes. Online orders through delivery apps like Uber Eats and DoorDash are managed smoothly to keep wait times short.
Team operations
The team includes kitchen staff, cashiers, and managers, all trained to handle busy times effectively. New employees are undergoing a training program that covers customer service, food security, and the point-of-sale (POS) system. Regular meetings help the team stay on track and improve the service.
9. Financial plan
This financial plan emphasizes the needs of revenue, expenses, and financing for PrimeBite Burgers over the first three years. This includes income details, cash flow details, balance, and a financing request to support development and expansion.
Income statement
The income statement estimates sales and expenses and distributes the first three years. It gives a clear picture of profitability and highlights growth capacity.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $800,000 | $1,200,000 | $1,800,000 |
| - In-Store Sales | $500,000 | $750,000 | $1,100,000 |
| - Delivery Sales | $300,000 | $450,000 | $700,000 |
| Cost of Goods Sold (COGS) | $320,000 | $480,000 | $720,000 |
| - Ingredients | $220,000 | $330,000 | $480,000 |
| - Packaging and Supplies | $100,000 | $150,000 | $240,000 |
| Gross Profit | $480,000 | $720,000 | $1,080,000 |
| Operating Expenses | $380,000 | $520,000 | $680,000 |
| - Rent | $120,000 | $150,000 | $180,000 |
| - Staff Salaries | $150,000 | $200,000 | $250,000 |
| - Marketing | $70,000 | $80,000 | $100,000 |
| - Utilities and Maintenance | $40,000 | $50,000 | $60,000 |
| Net Profit | $100,000 | $200,000 | $400,000 |
Cash flow statement
The cash flow statement shows cash inflows and outflows, ensuring PrimeBite Burgers has enough funds to manage its operations smoothly.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Cash Inflows | $800,000 | $1,200,000 | $1,800,000 |
| - Franchise Fees | $150,000 | $200,000 | $300,000 |
| - In-Store Sales | $500,000 | $750,000 | $1,100,000 |
| - Delivery Sales | $150,000 | $250,000 | $400,000 |
| Cash Outflows | $500,000 | $630,000 | $800,000 |
| - Operating Expenses | $380,000 | $520,000 | $680,000 |
| - Rent | $120,000 | $150,000 | $180,000 |
| - Staff Salaries | $150,000 | $200,000 | $250,000 |
| - Marketing Expenses | $70,000 | $80,000 | $100,000 |
| - Utilities & Maintenance | $40,000 | $50,000 | $60,000 |
| Investments & One-Time Costs | $120,000 | $110,000 | $120,000 |
| - Equipment Purchases | $50,000 | $30,000 | $20,000 |
| - Store Buildout/Upgrades | $50,000 | $50,000 | $70,000 |
| - Legal & Licensing Fees | $20,000 | $30,000 | $30,000 |
| Net Cash Flow (Cash Inflows - Cash Outflows) | $300,000 | $570,000 | $1,000,000 |
| Starting Cash Balance | $0 | $300,000 | $870,000 |
| Ending Cash Balance | $300,000 | $870,000 | $1,870,000 |
Balance sheet
The balance sheet gives an overview of PrimeBite Burgers' financial health by showing its assets, liabilities, and equity.
| Category | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Assets (What the Business Owns) | $500,000 | $750,000 | $1,000,000 |
| - Cash Reserves | $300,000 | $750,000 | $1,000,000 |
| - Accounts Receivable (Unpaid Customer Orders) | $20,000 | $30,000 | $50,000 |
| - Inventory (Ingredients & Packaging) | $50,000 | $100,000 | $150,000 |
| - Equipment (Kitchen & POS Systems) | $100,000 | $120,000 | $150,000 |
| - Store Leasehold & Buildout Value | $50,000 | $60,000 | $70,000 |
| - Prepaid Expenses (Licensing, Insurance) | $10,000 | $15,000 | $20,000 |
| Liabilities (What the Business Owes) | $200,000 | $150,000 | $100,000 |
| - Loans Payable (Business Loans) | $150,000 | $100,000 | $50,000 |
| - Accounts Payable (Suppliers & Vendors) | $50,000 | $50,000 | $50,000 |
| - Deferred Franchise Revenue (Unrealized Income from Franchise Fees) | $0 | $10,000 | $20,000 |
| Equity (Company’s Net Worth) | $300,000 | $600,000 | $900,000 |
| - Retained Earnings (Profits Reinvested) | $100,000 | $200,000 | $400,000 |
| - Owner’s Equity (Founder Investment) | $200,000 | $400,000 | $500,000 |
Funding request
PrimeBite Burgers is seeking $500,000 in funding to secure franchise locations, cover buildout costs, and launch marketing. The funds will be used as follows:
| Category | Amount ($) | Details |
|---|---|---|
| Location Buildout | $200,000 | For lease deposits, construction, and interior design. |
| Marketing | $100,000 | For digital ads, social media campaigns, and local promotions. |
| Kitchen Equipment | $75,000 | For commercial appliances, POS systems, and installation. |
| Staffing and Training | $50,000 | For recruiting, onboarding, and employee training programs. |
| Initial Inventory | $50,000 | For purchasing fresh ingredients, packaging, and first-month supplies. |
| Legal Fees | $25,000 | For permits, licenses, franchise agreements, and legal compliance. |
| Total | $500,000 |
This funding will help PrimeBite Burgers launch smoothly and grow successfully.
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Conclusion
Now that you have a clear understanding of all the key sections of a franchise business plan and how to organize them, it should be much easier for you to create your own plan.
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Frequently Asked Questions
Do I really need a business plan for my franchise?
Yes, you need a business plan for your franchise to set clear goals, secure funding, and outline your strategy for growth. It also helps you define your franchise model, attract investors, and ensure long-term success. Whether you're starting a new franchise or expanding an existing one, a solid plan keeps everything on track.
What should be covered in a successful franchisor business plan?
A strong franchisor business plan should include:
- Executive summary
- Business description
- Market analysis
- Franchise model
- Marketing & sales strategy
- Operations plan
- Management team
- Financial projections
- Funding requirements (if any)
How to build realistic financial projections for a franchise business plan?
Here’s how to build solid financial projections for your franchise:
- Estimate revenue: Forecast income based on franchise fees, royalties, and the number of franchisees.
- Calculate expenses: Include costs like marketing, training, legal fees, staff salaries, and operational costs.
- Project cash flow: Plan your monthly income and expenses to ensure you have enough cash to run the business.
- Create profit and loss statements: Compare expected revenue and expenses to estimate potential profit.
- Do a break-even analysis: Figure out how many franchises you need to sell to cover costs.
What common mistakes to avoid while writing a business plan your franchise?
Avoid making these mistakes in your franchise business plan:
- Not defining the target market and competition
- Underestimating operating costs
- Creating unrealistic financial projections
- Overlooking unique strengths
How do I attract investors to my franchise business plan?
If you want to attract investors, follow these steps:
- Define a clear vision & growth strategy
- Present strong financial projections
- Prove market demand & competitive advantage
- Explain your franchise model clearly
- Showcase your success & credibility
- Deliver a professional & persuasive pitch
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