Good with tech? Always fixing laptops, desktops, and busted Wi-Fi when no one else can?
Sounds like it’s time to turn that skill into a real business.
Computer issues aren’t going away. People rely on their devices more than ever, but when something goes wrong, most have no clue what to do. That’s where you come in—with fast fixes, honest advice, and services they can trust.
But before you start, you’ll need a clear plan to stay focused, price your services properly, and get the word out.
Not sure how to draft one?
Worry not! Use this computer repair business plan example as your reference point.
Computer repair business plan sample
Nexora Tech Repair is a reliable and fast-growing computer repair company that runs smoothly using its well-crafted business plan.
Let’s explore the Nexora Tech Repair business plan sample to uncover practical tips and learn how to create each section effortlessly.
1. Executive Summary
Business name: Nexora Tech Repair
Location: 2715 Concord Street, Suite 104, Columbus, Ohio 43202
Nexora Tech Repair is a Columbus, Ohio-based Limited Liability Company (LLC) that offers comprehensive computer repair and IT support services for individuals and small businesses. We specialize in fast, transparent, and expert-level solutions for laptops, desktops, mobile devices, and network systems.
We aim to simplify technology for our clients by offering personalized support, flat-rate pricing, and dependable turnaround. Whether it's a student with a failing laptop, a gamer building a high-performance rig, or a business needing preventive IT support, Nexora is the trusted tech partner.
Mission Statement
To make technology accessible, reliable, and stress-free through expert computer repair services and trusted tech support.
Vision Statement
To become the most respected computer repair brand in Columbus by delivering superior service, innovative solutions, and long-term customer partnerships.
Target Market
Nexora serves a diverse client base, including:
- Students and faculty need fast and affordable repairs.
- Remote workers and freelancers seeking reliable IT support.
- Gamers requiring custom PC builds and upgrades.
- Small businesses need a network setup and preventive maintenance.
- Seniors and non-tech-savvy individuals looking for trustworthy troubleshooting.
Competitive Advantage
Nexora stands out by offering:
- Transparent flat-rate pricing with no hidden fees.
- Fast turnaround (24–48 hours for most repairs).
- Personalized customer service with a local focus.
- Remote support services and recurring service plans.
- Custom-built gaming and high-performance PCs.
Management Team
- Liam Ashcroft – Founder & CEO
- Grace Hammond – Chief Operating Officer
- Elias Carver – Chief Financial Officer
- Zoe Palmer – Admin & Reception Coordinator
- Marcus Finn – Strategic Advisor
This leadership team brings a combination of IT expertise, business acumen, and community engagement.
Financial Highlights
Here are the projections for the next 3 years:
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $180,000 | $267,500 | $368,250 |
| Gross Profit | $135,000 | $200,000 | $277,750 |
| Operating Expenses | $97,500 | $128,200 | $154,900 |
| Net Profit (Before Tax) | $37,500 | $71,800 | $122,850 |
| Ending Cash Balance | $45,000 | $95,000 | $167,422 |
| Break-Even Sales Volume | 52 service orders/month | ||
Also, Nexora Tech Repair is seeking $75,000 in seed funding to support its operation. The fund will be utilized in inventory, website marketing, etc.
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2. Business Description
Nexora Tech Repair is a Limited Liability Company (LLC) headquartered in Columbus, Ohio. The business was founded with a clear objective: To bridge the gap between rapidly evolving technology and everyday users who require fast, dependable, and personalized IT support.
Ownership Structure
Nexora Tech Repair was founded by Liam Ashcroft, a Columbus-based IT expert with over a decade of hands-on experience in hardware and software repair.
Business Model
Nexora operates a hybrid service model that includes:
- On-site diagnostics & repairs at its Columbus office for hardware-related issues and physical inspections.
- Remote IT support via secure platforms for software troubleshooting and system maintenance.
- Subscription-based maintenance plans are designed especially for small businesses and tech-dependent professionals.
- Project-based services such as custom PC builds and business network configurations.
This diversified service approach allows Nexora to meet varying client needs with flexibility and speed, while also building predictable, recurring revenue through long-term service plans.
Value Proposition
Nexora differentiates itself by offering:
- Flat-rate pricing that eliminates surprises.
- Fast turnaround times with most issues resolved within 48 hours.
- Customized solutions for each customer segment—from students and gamers to business owners and seniors.
- Education-driven service, where clients are empowered with preventive knowledge, not just technical fixes.
3. Market Analysis
Industry Overview
The U.S. computer hardware repair service market is projected to grow from approximately $6.39 billion in 2024 to $10.65 billion by 2033.
With remote work, e-learning, and home-based entrepreneurship on the rise, demand for both consumer and commercial tech support is increasing. In cities like Columbus, Ohio, home to large universities, startup ecosystems, and professional service firms, computer repair services are essential for maintaining productivity and data security.
Key industry trends include:
- A shift toward remote IT support and subscription-based services.
- Increased demand for data recovery and cybersecurity support.
- Growth in custom PC builds, driven by gamers, streamers, and digital creators.
Nexora is well-positioned within this evolving industry to provide a hybrid model of fast, affordable in-store services and scalable remote solutions.
Target Market Analysis
Nexora serves a diverse customer base, segmented into five primary groups:
Students & faculty
- Need: Affordable, fast laptop repair and upgrades.
- Reach: Through campus flyers, SEO, and partnerships with local universities.
Remote workers & freelancers
- Need: Reliable systems and on-demand tech support to maintain workflow.
- Strategy: Promote remote IT plans and home-office optimization services.
Gamers & tech enthusiasts
- Need: Custom gaming PC builds, cooling systems, and performance optimization.
- Strategy: Leverage YouTube and social content showcasing high-performance builds.
Small businesses
- Need: Regular IT maintenance, network troubleshooting, and system upgrades.
- Strategy: Offer business-grade preventive plans and same-day support.
Seniors & non-tech-savvy individuals
- Need: Simple, honest troubleshooting and personalized help.
- Strategy: Offer flat-rate, no-jargon support with flexible scheduling.
Each segment is targeted through customized marketing messages and service packages, helping Nexora differentiate in a crowded market.
Competitive Analysis
Nexora competes with several established players in Columbus:
| Competitor | Strengths | Weaknesses |
|---|---|---|
| uBreakFix | National brand, many locations | Generic service, longer wait times |
| Geek Squad (Best Buy) | Name recognition, bundled sales support | Expensive, impersonal service |
| Computer Pros Columbus | Local trust, basic repair services | Limited advanced support or business offerings |
| CPR Cell Phone Repair | Mobile device focus | Not specialized in PCs or network services |
| Laptop MD Columbus | Strong on student support | Lacks robust business IT service options |
Nexora’s edge
- Transparent, fast pricing
- Personalized solutions per client segment
- In-house and remote capabilities
- Flat-rate diagnostics and subscription IT support
SWOT Analysis
4. Services Offered
Nexora Tech Repair offers a broad suite of services customized to meet the everyday and advanced tech needs of individuals, students, freelancers, seniors, and small businesses.
Each offering is designed with speed, transparency, and high-quality results in mind.
Core Services
Laptop & desktop repairs
- Details: Diagnosis and repair of hardware issues, including motherboard problems, screen replacements, power issues, overheating, and fan failures.
- Value: Fast turnaround and use of quality replacement parts ensure extended device life and reduced downtime.
Virus & malware removal
- Details: Complete detection and removal of viruses, ransomware, spyware, and unwanted software.
- Value: Keeps devices secure, restores speed, and prevents data loss without upselling unnecessary tools.
Data recovery services
- Details: Recover files from corrupted, accidentally deleted, or failing hard drives (HDDs and SSDs), USB drives, and external storage.
- Value: Affordable alternatives to expensive data recovery labs, with upfront expectations and a no-recovery, no-fee option.
Custom PC building
- Details: Personalized builds for gamers, content creators, engineers, and professionals seeking high-performance systems.
- Value: End-to-end service from component selection to assembly and stress testing, plus future upgrade support.
Network setup & support
- Details: Residential and small business Wi-Fi setup, router optimization, wired network installations, and troubleshooting.
- Value: Boosts connectivity and reduces downtime for homes and offices.
Remote support services
- Details: On-demand software and system troubleshooting via secure remote sessions.
- Value: Immediate, cost-effective assistance without requiring a physical visit.
Mobile device repairs
- Details: Minor repairs for tablets and smartphones, including screen replacements, battery swaps, and charging port fixes.
- Value: Convenient add-on services for clients already using Nexora for computer support.
Unique Selling Points (USPs)
Here are the key reasons customers choose us over the competition:
- Flat-rate diagnostics: One-time fee with full transparency, waived if the customer proceeds with the repair.
- Certified technicians: Every technician holds relevant certifications and continues upskilling as tech evolves.
- Local and personalized: Nexora’s locally owned identity allows flexible scheduling, community partnerships, and long-term relationships.
5. Organization and Management
Nexora Tech Repair is legally structured as a Limited Liability Company (LLC), registered in the state of Ohio. The business is privately owned and operated by Liam Ashcroft, who serves as the Founder and Chief Executive Officer (CEO).
Management Team
Liam Ashcroft – CEO (Owner)
Liam brings over 10 years of hands-on experience in IT systems, computer hardware, and technical diagnostics. As CEO, he oversees strategic direction, business development, and customer experience.
Grace Hammond – Chief Operating Officer (COO)
Grace is responsible for internal operations, inventory control, vendor relationships, and scheduling. Her background in logistics and operational efficiency ensures the shop runs smoothly and that customer expectations are consistently met.
Elias Carver – Chief Financial Officer (CFO)
Elias manages all financial functions, including budgeting, forecasting, tax compliance, and expense tracking. With a background in small business accounting, he ensures the financial health and sustainability of Nexora.
Zoe Palmer – Receptionist & Administrative Coordinator
Zoe is the first point of contact for walk-in clients and handles appointment scheduling, customer service inquiries, and internal communication. Her approachable nature and tech familiarity make her an essential link between customers and technicians.
Business Advisor
Marcus Finn
Marcus offers strategic guidance and mentorship. With previous experience scaling small tech startups, he provides insights into growth, customer acquisition, and scaling operations responsibly.
Organizational Chart
6. Marketing and Sales Strategy
Marketing Strategy
Nexora Tech Repair’s marketing approach is designed to attract, engage, and retain a diverse range of customers.
Local SEO optimization
- Target keywords such as “best computer repair Columbus” and “custom gaming PC builder.”
- Use schema markup, local citations, and Google Business Profile enhancements.
- Encourage and manage 5-star reviews to build credibility and trust.
Google My Business (GMB)
- Post weekly updates and service promotions.
- Respond to all customer reviews promptly.
- Use GMB insights to measure traffic and adjust strategies.
Paid social media advertising
- Platforms: Facebook, Instagram, YouTube.
- Use geo-targeting within Columbus and nearby neighborhoods.
Referral incentive program
- Offer $10–$15 service credits to customers who refer others.
- Provide stackable referral rewards (e.g., refer 3 people, get a free tune-up).
- Promote through email and checkout prompts.
Community partnerships
- Partner with local colleges (e.g., OSU) to offer student tech care plans.
- Work with coworking spaces to provide preventive IT support packages.
- Sponsor local events and offer on-site diagnostic pop-ups.
Content marketing & tech education
- Launch a blog and YouTube channel with: Tech tips, DIY maintenance tutorials, and PC build guides
- Improve SEO and establish Nexora as a trusted tech authority.
Sales Strategy
Nexora’s sales model focuses on simplicity, trust, and retention. It uses walk-ins, remote sessions, and online channels to drive conversions.
Conversion strategy
- Flat-rate diagnostics: Builds trust and removes price friction.
- Same-day repair services: For minor repairs to increase urgency and customer satisfaction.
- Bundled offers: Combine services (e.g., virus removal + speed boost) for value-driven sales.
Booking channels
- Walk-ins: For local clients and urgent fixes.
- Online bookings: Through the Nexora website, integrated with calendar management tools.
- Phone & chat support: For inquiries and first-time diagnostics.
Recurring revenue plans
- Maintenance plans: Monthly or quarterly checkups for both individuals and businesses.
- Remote support subscriptions: Help desk availability for minor issues, security checks, and software updates.
Upselling opportunities
- Offer RAM and SSD upgrades during diagnostics.
- Suggest virus protection or backup solutions post-cleanup.
- Introduce small businesses to preventive maintenance and cybersecurity plans.
Retention & loyalty
- Send service follow-ups and check-ins after every appointment.
- Reward returning customers with loyalty discounts or priority scheduling.
7. Financial Projections
This section outlines Nexora Tech Repair’s projected financial performance for the first three years of operation.
Revenue Forecast
Nexora’s revenue is projected to grow steadily over three years, driven by a hybrid model of in-store services, remote support, and preventive maintenance plans.
| Revenue Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Laptop & Desktop Repairs | $60,000 | $90,000 | $125,000 |
| Virus & Malware Removal | $15,000 | $20,000 | $25,000 |
| Data Recovery Services | $6,000 | $9,000 | $12,000 |
| Custom PC Builds | $27,000 | $40,500 | $56,250 |
| Network Setup & IT Support (SMBs) | $18,000 | $27,000 | $37,500 |
| Remote Support Services | $18,000 | $27,000 | $34,500 |
| Maintenance Plan Subscriptions | $18,000 | $27,000 | $37,500 |
| Mobile Device Repairs | $9,000 | $13,500 | $18,750 |
| Accessories & Peripheral Sales | $9,000 | $13,500 | $21,750 |
| Total Revenue | $180,000 | $267,500 | $368,250 |
Cost of Goods Sold (COGS)
COGS primarily includes replacement parts, hardware components, and repair materials needed to fulfill service requests and build custom systems.
| COGS Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Hardware Replacement Parts (Laptops/Desktops) | $20,000 | $30,000 | $40,000 |
| Components for Custom PC Builds | $15,000 | $22,500 | $30,000 |
| Replacement Parts for Mobile Devices | $2,500 | $3,000 | $4,000 |
| Inventory for Accessories/Peripherals | $3,000 | $5,000 | $6,500 |
| Consumables (Thermal Paste, Cables, etc.) | $4,500 | $7,000 | $10,000 |
| Total COGS | $45,000 | $67,500 | $90,500 |
Operating Expenses
Operating expenses include staffing, rent, marketing, systems, training, and overheads required to manage day-to-day business operations.
| Expense Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Salaries & Wages (4 staff) | $48,000 | $72,000 | $90,000 |
| Rent & Utilities | $18,000 | $18,500 | $19,000 |
| Marketing & Advertising | $12,000 | $15,000 | $18,000 |
| CRM, Ticketing, SaaS | $5,000 | $6,000 | $7,000 |
| Insurance & Licensing | $3,000 | $3,200 | $3,400 |
| Training & Development | $2,000 | $2,500 | $3,000 |
| Office & Repair Supplies | $4,500 | $6,000 | $7,500 |
| Depreciation (Tools & Setup) | $3,000 | $3,000 | $3,000 |
| Miscellaneous | $2,000 | $2,000 | $3,000 |
| Total Operating Expenses | $95,500 | $128,200 | $150,900 |
Profit & Loss Statement
The profit & loss (P&L) statement projects Nexora’s net profitability, indicating a solid financial trajectory with positive cash flow and sustainable margins.
| Income Statement | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total Revenue | $180,000 | $267,500 | $368,250 |
| Cost of Goods Sold (COGS) | $45,000 | $67,500 | $90,500 |
| Gross Profit | $135,000 | $200,000 | $277,750 |
| Operating Expenses | $97,500 | $128,200 | $154,900 |
| Net Profit Before Tax | $37,500 | $71,800 | $122,850 |
| Estimated Tax (15%) | ($5,625) | ($10,770) | ($18,428) |
| Net Profit After Tax | $31,875 | $61,030 | $104,422 |
Cash Flow Projections
Cash flow projections reflect healthy liquidity, allowing Nexora to reinvest in marketing, staff growth, and technology upgrades without cash shortages.
| Cash Flow Statement | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Opening Cash Balance | $75,000 | $45,000 | $95,000 |
| Cash from Operations (Revenue - COGS) | $135,000 | $200,000 | $277,750 |
| Operating Expenses | ($97,500) | ($128,200) | ($154,900) |
| Capital Expenditures (one-time tools, etc.) | ($40,000) | ($22,000) | ($32,000) |
| Tax Payment | ($5,625) | ($10,770) | ($18,428) |
| Net Cash Flow | ($8,125) | $38,530 | $72,422 |
| Ending Cash Balance | $45,000 | $95,000 | $167,422 |
Projected Balance Sheet (End of Year 3)
The projected balance sheet reflects Nexora’s strong asset position, no long-term debt, and significant retained earnings by the end of year three.
| Assets | Amount |
|---|---|
| Cash & Equivalents | $167,422 |
| Accounts Receivable (Outstanding Invoices) | $8,000 |
| Inventory (Parts & Peripherals) | $10,000 |
| Equipment (Net Book Value) | $15,000 |
| Prepaid Expenses | $2,000 |
| Total Assets | $202,422 |
| Liabilities & Owner's Equity | Amount |
| Accounts Payable | $6,000 |
| Other Short-Term Liabilities | $2,000 |
| Owner's Equity | $194,422 |
| Total Liabilities & Equity | $202,422 |
8. Funding Request
Nexora Tech Repair is seeking $75,000 in startup capital to support the successful launch, brand positioning, and operational infrastructure of the business. This funding will provide the foundation for service excellence, rapid customer acquisition, and scalable growth.
Funding Requirements
| Category | Amount | Purpose |
|---|---|---|
| Diagnostic Tools & Repair Equipment | $15,000 | Purchase of professional-grade hardware testing tools, soldering stations, and anti-static workbenches. |
| Initial Inventory & Spare Parts | $10,000 | Stock common components like SSDs, RAM, chargers, fans, screens, and cables. |
| Marketing & Advertising | $12,000 | Launch targeted local SEO campaigns, paid ads, social media promotions, and community outreach. |
| Website & Digital Infrastructure | $8,000 | Develop a professional website with online booking, CRM integration, live chat, and mobile responsiveness. |
| Cloud-Based Ticketing & CRM Tools | $7,000 | Implement systems to manage customer service, appointment tracking, invoicing, and remote support. |
| Staff Training & Certifications | $6,000 | Fund technician certifications and customer service training for professional development. |
| Working Capital & Operating Buffer | $17,000 | Cover early-stage operational expenses (rent, utilities, insurance, wages) during the ramp-up phase. |
Funding Type
Nexora is open to the following types of funding:
- Equity investment: In exchange for a minority ownership stake.
- Convertible notes: For investors who prefer a structured future equity option.
- Small business loan: Favorable repayment terms over 2–5 years.
- Startup grants & incubator funds: Particularly from tech or economic development programs in Ohio.
Use of Funds Timeline
The fund used is divided into 3 phases:
Download a Free Computer Repair Business Plan Template
Ready to create your computer repair business plan from scratch, but not sure where to start? We’ve got you covered! Download our free computer repair business plan template (PDF) and begin building your business plan with confidence.
This easy-to-follow, investor-ready template walks you through every section—pricing, services, marketing, finances, and more. Plus, it’s fully customizable, so you can adjust it to fit your business goals. You can use it as a starting point to draft a comprehensive plan quickly.
Conclusion
Now that you’ve seen what goes into a solid computer repair business plan, writing your own should feel a lot more manageable.
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Frequently Asked Questions
Why do you need a computer repair business plan?
You need a computer repair business plan because fixing computers is one thing, and running a business is another. So, having a business plan helps you set clear goals, define your services, price them properly, and stay organized as you grow.
What financial statements should be included in your computer support business plan?
You should include the following statements in your computer support business plan:
- Income Statement (usually monthly or yearly)
- Cash Flow Statement
- Balance Sheet (assets, liabilities, and equity)
- Break-even Analysis (optional but useful)
These financial projections show if your business can make money, stay afloat, and grow.
How to conduct an effective market analysis for your computer repair business?
To conduct an effective market analysis for your computer repair business, focus on understanding your local demand, competitors, and customer needs.
Here’s how:
- Find out how many people or businesses need tech help nearby. Use Google Maps, forums, or small surveys.
- List nearby repair shops. Look at their prices, services, and reviews to spot gaps you can fill.
- Are you serving students, small offices, gamers, or seniors? Each group has different needs.
- Stay updated on things like remote work, device types, and tech habits.
- Compare rates across the area to price your services right.
For a clearer overview, explore our complete guide on how to perform a market analysis.
Are there any tools available to write my computer repair business plan?
Yes, there are several user-friendly business plan tools designed to help you create a professional computer repair business plan with ease. Popular options include Upmetrics, LivePlan, Bizplanr, and Plangrowlab. These platforms offer step-by-step guidance, pre-built templates, financial forecasting tools, and industry-specific examples.
Can I update my computer repair marketing plan over time?
Yes. It’s a good practice to update your computer repair marketing plan over time, at least once a year or whenever significant changes happen. Customer needs, tech trends, and competition might change, so your plan should stay flexible. Updating it helps you focus on what works and drop what doesn’t.
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