One Page Business Plan Template

What Is the One-Page Business Plan Template?

A one-page business plan template is a quick, well-structured document to highlight the most important aspect of your business—all on a single page.

Whether you’re just getting started or fine-tuning your strategy, this template helps you plan faster, stay organized, and focus on what actually matters without overcomplicating things.

What’s Covered in This One-Page Business Plan Template?

This template covers all the essential elements that you’ll need to include in a complete one-page business plan.

And yes, our downloadable template ensures that you don’t miss or skip any critical information that professional investors or lenders need to know.

Here’s a quick breakdown of what you’ll find in this free template:

Business Overview

Presents key details about your business, including its name, concept, what it does, who it serves, and how it stands out in the market.
     1. Business identity

A brief introduction to your business, its core offerings, value proposition, and what makes it unique.

     2. The problem worth solving

Highlights the market gap or primary issue that your business addresses.

     3. Solution provided

Describes how your products or services solve the problem (mentioned earlier) better than competitors.

     4. Target market

Defines your ideal customers, including their demographics and buying behaviors.

     5. Competition

Who are your direct & indirect competitors in the market? Identify and list them along with what differentiates (your competitive advantage) your offerings from theirs.

Sales and Marketing

This section is about how you’ll attract customers and sell your product or service.

     6. Marketing strategies

Outlines how you’ll promote your products or services and reach your target audience. This includes SEO, paid ads, social media, networking, etc.

     7. Sales channels

The methods and platforms you’ll use to sell your products or services (online stores, physical locations, direct sales, or partnerships).

Execution

Defines your business milestones and shows how you’ll bring business ideas to life while assigning responsibilities and using resources.

     8. Milestones

What are the next big steps for your business? Set your short-term and long-term goals to track your progress and business growth.

     9. Team

Introduces the key people behind your business along with their specific roles and relevant experience. This helps show how they contribute to business success.

    10. Partners and resources

Articulates any suppliers, tools, or partnerships that are important for smooth daily operations.

Financial Plan

Explains how your business will make money, manage expenses, and secure funding.

    11. Revenue streams

How your business will generate revenue? Through product sales, services, or subscriptions?

    12. Expenses

Shows the anticipated costs to operate your business, such as rent, salaries, utilities, marketing, and supplies.

    13. Funding required

Clarifies the amount of capital you’ll need to launch and grow your business as well as how these funds will be utilized.

SWOT Analysis

SWOT analysis is a simple framework to assess both internal (strengths and weaknesses) as well as external (opportunities and threats) factors affecting your business. Here, SWOT stands for:

• Strengths: What gives your business an edge or sets you apart? (e.g., strong brand, unique product, loyal customer base).
• Weaknesses: Internal challenges that could limit your business growth. (e.g., funding constraints, a small team, or lack of brand awareness).
• Opportunities: Addresses the external factors that could benefit your business growth.
• Threats: Potential external risks or obstacles that could impact your success.

And that’s all—it takes to create a single-page business plan.

Steps to Use a One-Page Business Plan Template

Here are quick, easy steps to use this template and create an effective plan all on just one page:

1. Enter your contact information and download the one-page plan template in your preferred format (PDF, Google Docs, or Word).
2. Gather relevant business details, such as market research and financial reports, to fill in the template accurately.
3. Fill out each section like Business Identity, Problem/Solution, Target Market, Sales & Marketing Strategies, and Financial Plan.
4. After that, double-check the details to ensure accuracy and fix incorrect or misleading information.
5. If required, share it with your partners, colleagues, or mentors for input or feedback.
6. Your plan is almost ready. You can send it out to investors or use it for internal purposes.

Start Drafting Your One-Page Plan

Whether you’re creating a single-page plan to validate your business idea, launch a startup, or grow an existing one, our one-page plan template will help you get started. Download now and start planning for your business.