People always seem to get stuck on the side of the road or park where they shouldn’t. And when that happens, they need someone reliable to show up and tow the car.
If you're serious about doing this for real and planning to run a steady business, it takes more than tools and a truck.
You’ll need a solid plan that helps you figure out your pricing, permits, insurance, fuel costs, and how to stay afloat when things slow down. Need help with your plan in order?
This tow truck business plan sample is here just for your help!
Tow Truck Business Plan Sample
Let’s take a look at the business plan sample of TorqueTow Solutions to understand the key steps and details you’ll need to include in your own towing company business plan.
1. Executive Summary
TorqueTow Solutions is a Kansas City-based towing and roadside assistance company that offers dependable 24/7 services to individual drivers, commercial fleets, dealerships, and insurance providers. We focus on fast response, professional service, and getting vehicles and people safely back on the road. Our services include emergency towing, accident recovery, vehicle transport, jump-starts, lockouts, and more.
Vision
To become Kansas City’s most trusted and technology-driven towing company by delivering quick, honest, and helpful service—anytime, anywhere.
Ideal Customers
TorqueTow Solutions serves a variety of customers who need reliable help with their vehicles, either in emergencies or for scheduled transport.
Our target customers include:
- Everyday drivers who get stuck on the road and need quick help.
- Auto repair shops that need quick and safe vehicle pickups or deliveries.
- Insurance companies that outsource towing for their roadside assistance programs.
- Fleet operators and dealerships that rely on consistent transport for multiple vehicles.
- Law enforcement and city agencies that need vehicle impound or accident recovery services.
Unique Selling Propositions (USPs)
TorqueTow Solutions stands out from other towing companies because we:
- Respond faster using GPS-dispatched trucks for better coordination.
- Operate 24/7 with friendly, trained professionals who treat every customer with care.
- Offer flexible services—from one-time roadside help to full commercial contracts.
- We are also building an easy-to-use mobile app so customers can request service with just a few taps.
Financial Highlights
We expect to reach profitability by the end of Year 1, thanks to growing demand and local fleet partnerships.
Projected revenue starts at $480,000 in Year 1, reaching $900,000 by Year 3 with strong net income growth.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $480,000 | $720,000 | $900,000 |
| Net Income | $163,000 | $385,000 | $666,000 |
| Cash Balance (Year-End) | $398,000 | $877,000 | $1,551,000 |
| Total Assets | $523,000 | $1,051,000 | $1,724,000 |
| Total Liabilities | $17,000 | $22,000 | $27,000 |
| Equity | $506,000 | $1,029,000 | $1,557,000 |
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2. Company Overview
TorqueTow Solutions is a towing and roadside assistance company based in Kansas City, Missouri. We specialize in helping drivers, auto shops, insurance providers, and fleet operators with fast, safe, and reliable towing services.
We provide a full range of services, including 24/7 emergency towing, vehicle transport, accident recovery, lockout help, jump-starts, winch-outs, and flat tire changes.
At TorqueTow, we’re not just about towing—we’re about showing up when it matters most. Whether it's a stranded driver at midnight or a dealership needing vehicle relocation, we’re there with professional care and dependable service.
Mission
To provide fast, reliable, and courteous towing and roadside assistance that gets people and vehicles back on the road safely and efficiently.
Core Values
At TorqueTow Solutions, we run our business based on a few key values:
- Reliability: We show up quickly, every time.
- Respect: We treat every customer with the care, patience, and attention they deserve.
- Safety: We put safety first—for our team, our customers, and their vehicles.
- Professionalism: We act with integrity, communicate clearly, and always wear our uniforms with pride.
- Community: We help people across Kansas City with hard work and care.
Business Model
TorqueTow Solutions is a Limited Liability Company (LLC) offering towing and roadside services to both individual customers and commercial clients. We earn revenue through on-call towing fees, roadside assistance jobs, accident recovery contracts, and ongoing fleet service agreements.
Future Goals
At TorqueTow, we aim to:
- Grow our client base through fast service and positive word-of-mouth.
- Become Kansas City’s most trusted towing brand.
- Expand our fleet, add a customer app, and improve dispatch speed using new technology.
- Build long-term contracts with dealerships, auto shops, and insurance providers.
3. Market Analysis
Industry Overview
The towing and roadside assistance industry has been steadily growing in recent years. With more cars on the road, frequent accidents, mechanical issues, and unpredictable weather conditions, there's a constant need for fast and reliable towing services.
In cities like Kansas, where driving conditions can be hectic and winter brings more vehicle trouble, towing becomes even more essential.
The global tow truck market was valued at $6.09 billion in 2024 and is expected to grow to $9.97 billion by 2033, with a steady annual growth rate of 5.63% from 2025 to 2033. That shows just how much demand is rising for these services across the board.
In the U.S., the towing industry is expected to keep growing as more drivers rely on professional help during emergencies. Whether it’s a flat tire, a dead battery, or a major accident, people want someone they can count on 24/7.
Emerging Trends
Here are a few trends that are shaping the towing industry:
- Technology in dispatching: GPS and real-time tracking help get tow trucks to customers faster and more efficiently.
- Mobile apps for service requests: Customers want to request help from their phones without calling.
- On-demand roadside help: More people are using towing like they use ride-sharing—quick and on the go.
- Fleet and dealership contracts: Towing companies are building steady revenue by offering regular services to car dealerships and commercial fleets.
- Customer experience focus: Friendly, professional service is becoming a big competitive advantage.
Target Market
TorqueTow Solutions focuses on helping the following types of customers:
- Everyday drivers: People who need emergency towing, roadside help, or help after a breakdown or accident.
- Auto repair shops & dealerships: Shops that need reliable transport for customer vehicles, new inventory, or auction pickups.
- Insurance companies & roadside programs: Firms that outsource roadside support to trustworthy towing partners.
- Fleet operators: Businesses that run delivery vans, work trucks, or service vehicles needing regular tow support.
- Law enforcement & city services: Departments that need vehicles removed from accident scenes or impounded.
Here’s a detailed customer persona we’ve created to better understand our target audience and align our towing services to their needs.
Competitive Analysis
There are a few towing companies already working in and around Kansas City. Some have been around for a while, but each has its own limits. Here are the main ones:
1. Chavez Towing – Kansas City
They’re known locally and have been doing this for a long time. But during busy times, their response can be slow because they still rely on old-school dispatch methods.
2. Towing KC
Their prices are affordable, and they cover a lot of ground, but their website and booking process aren’t very user-friendly.
3. KC Roadside Assistance
They focus mostly on quick emergency help. They’re fast, but they don’t offer much beyond basic towing and jump-starts.
Competitive Advantages
Here’s how TorqueTow Solutions stands out from the crowd:
- We’re open 24/7 and use live tracking to send the closest truck fast, so no one’s left waiting too long.
- Our team shows up ready to work, treats people right, and knows how to handle tough situations with care.
- We take on everything — from basic tows to accident cleanups, winch-outs, and roadside help.
- We’ve built strong ties with local dealerships, fleet companies, and insurance providers for steady, trusted service.
- We’re also working on a simple app so customers can ask for help quickly without needing to make a call.
4. Services Offered
TorqueTow Solutions provides reliable, 24/7 towing and roadside assistance services designed to support drivers, businesses, and fleet operators when they need it most.
Key Offerings
| Service | Description | Starting Price |
|---|---|---|
| Emergency Towing | 24/7 towing for cars, SUVs, trucks, and motorcycles. | $85 (includes 5 miles) |
| Roadside Assistance | Help with jump-starts, tire changes, fuel, lockouts. | $55 |
| Accident Recovery | Safe removal of damaged vehicles from crash sites. | $125 |
| Vehicle Transport | Scheduled transport for dealers or long-distance moves. | $100 (local) |
| Winch-Out Services | Recovery from snow, mud, or ditches. | $95 |
| Fleet Towing Solutions | Monthly towing plans for businesses with fleets. | $450+/month |
5. Marketing Strategy
TorqueTow Solutions will focus on a combination of strategies to attract, engage, and retain customers. Our approach combines digital visibility, local partnerships, and community presence to build trust and stand out in the towing and roadside assistance space.
Digital marketing
- A clean, mobile-friendly, SEO-optimized website will be the foundation of our online presence. It will include practical resources such as safety tips, towing FAQs, and service updates.
- Useful content, real towing stories, and vehicle safety tips will be shared regularly on platforms like Facebook and Instagram to engage with our local community.
Content marketing
- We’ll create helpful blog posts, infographics, and quick-read guides that explain common roadside issues, when to call for a tow, and how to stay safe during a breakdown.
- Our goal is to give people the kind of information they’d search for when in need and become a trusted resource they remember..
Referral program
- Happy customers will be encouraged to refer others through a simple rewards program.
- Both the referrer and the new customer will get a discount on future services, encouraging word-of-mouth growth.
Networking and local outreach
- We’ll stay active in local business groups and community events.
- By building partnerships with auto repair shops, car dealerships, and insurance agents, we’ll offer on-call towing services and grow our business through trusted relationships.
6. Operations Plan
The operations plan explains how TorqueTow will manage its day-to-day services, like towing and roadside assistance, while staying efficient, growing steadily, and delivering a great experience for customers.
Office Setup and Hours
TorqueTow Solutions operates out of a fully equipped dispatch and service office located in Kansas City, MO. The office handles customer calls, dispatch coordination, and administrative work.
Our standard working hours are 24/7, including weekends and holidays, since emergency roadside assistance is needed around the clock.
Daily Operations
Here’s how a typical day looks at TorqueTow:
- Call handling & dispatching: Our team receives service requests via phone, website, and app (in development) and quickly assigns jobs based on location and urgency.
- Service delivery: Operators arrive on the scene, perform the required service (tow, jump-start, tire change, etc.), and ensure the vehicle and customer are safe.
- Follow-up & customer service: After each job, the admin team updates records, checks on customer satisfaction, and logs job details for billing and quality control.
- Fleet checks & maintenance: Each morning, operators check their vehicles to ensure they're in top condition—clean, fueled, and ready for action.
Staffing and Training
TorqueTow Solutions employs trained tow truck operators, a dispatch manager, and customer support staff. Each team member plays a vital role in ensuring timely service and smooth daily operations.
Operators manage emergency tows, roadside assistance, and recovery calls. The dispatch manager handles routing and job coordination using GPS tools. Support staff answer calls, schedule services, maintain records, and keep communication flowing between the field and customers.
Technology and Tools
At TorqueTow Solutions, we rely on a few key tools to stay efficient:
- GPS dispatch system: Helps us locate customers quickly and assign the closest available driver to the job.
- Service request system (app & website): Customers can request help directly through our site or mobile app (in development), with real-time updates.
- Customer CRM: We use a basic CRM system to log service history, manage client info, and schedule fleet jobs.
7. Management Team
The leadership team at TorqueTow Solutions brings together practical, hands-on experience in towing operations, customer service, and business management, allowing the company to deliver reliable services while running day-to-day operations efficiently and planning for long-term growth.
Key Management
Malik Dorsett (CEO/Owner)
Malik is the founder and head of TorqueTow Solutions. With a solid background in towing and logistics, he leads the company’s overall direction and growth. He’s involved in every aspect of the business, from operations to customer experience.
Naomi Fields (COO – Dispatch Manager)
Naomi manages the day-to-day service operations. She’s in charge of coordinating dispatches, scheduling drivers, and making sure response times are fast and efficient.
Rico Navarro (CFO - Financial Manager)
Rico keeps the company’s finances in check. He handles budgeting, tracks spending, manages forecasts, and ensures the business stays financially healthy.
Organization Chart
8. Financial Plan
TorqueTow Solutions’ financial plan gives a clear picture of how the business expects to grow, stay profitable, and keep enough cash on hand to run things smoothly over the first three years.
Profit and Loss Statement
This shows how much money the business expects to make and spend over three years. It reflects healthy profits and shows that TorqueTow will be able to keep its operations going while also having room to grow, invest in new equipment, and handle any unexpected costs that might come up.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $480,000 | $720,000 | $900,000 |
| - Emergency Towing | $220,000 | $300,000 | $350,000 |
| - Roadside Services | $100,000 | $150,000 | $180,000 |
| - Fleet/Dealer Contracts | $140,000 | $220,000 | $300,000 |
| - Vehicle Transport | $20,000 | $50,000 | $70,000 |
| COGS (Driver pay, fuel, etc.) | $180,000 | $260,000 | $310,000 |
| Gross Profit | $300,000 | $460,000 | $590,000 |
| Operating Expenses | |||
| - Marketing & Advertising | $20,000 | $25,000 | $30,000 |
| - Insurance & Licensing | $12,000 | $14,000 | $16,000 |
| - Software & Dispatch Tech | $10,000 | $12,000 | $14,000 |
| - Wages (Admin & Dispatcher) | $50,000 | $60,000 | $70,000 |
| - Maintenance & Repairs | $15,000 | $18,000 | $22,000 |
| Total Operating Expenses | $107,000 | $129,000 | $152,000 |
| EBITDA | $193,000 | $331,000 | $438,000 |
| Depreciation (vehicles) | $30,000 | $30,000 | $30,000 |
| Net Income (Before Tax) | $163,000 | $301,000 | $408,000 |
Cash Flow Statement
The cash flow statement outlines where the money is coming from and where it’s going during the first three years. It shows that the business will have enough cash available at all times to handle day-to-day operations and invest in growth when needed.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Cash Inflows | |||
| - Revenue from Services | $480,000 | $720,000 | $900,000 |
| - Investment/Funding | $180,000 | – | – |
| Total Cash Inflows | $660,000 | $720,000 | $900,000 |
| Cash Outflows | |||
| - Equipment Purchase | $100,000 | $50,000 (1 truck) | – |
| - App Dev & Tech Systems | $20,000 | $5,000 | $5,000 |
| - Marketing Campaigns | $20,000 | $25,000 | $30,000 |
| - Salaries & Wages | $60,000 | $75,000 | $90,000 |
| - Insurance & Licensing | $12,000 | $14,000 | $16,000 |
| - Fuel & Maintenance | $40,000 | $60,000 | $70,000 |
| - Misc. Operational Costs | $10,000 | $12,000 | $15,000 |
| Total Cash Outflows | $262,000 | $241,000 | $226,000 |
| Net Cash Flow | $398,000 | $479,000 | $674,000 |
| Year-End Cash Balance | $398,000 | $877,000 | $1,551,000 |
Balance Sheet
The balance sheet gives a snapshot of the company’s financial standing at the end of each year. It lists out the business’s assets, liabilities, and owner’s equity. The numbers point toward a stable and steadily growing company.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| ASSETS | |||
| Cash | $398,000 | $877,000 | $1,551,000 |
| Accounts Receivable | $25,000 | $35,000 | $45,000 |
| Prepaid Expenses | $5,000 | $6,000 | $7,000 |
| Tow Trucks (Net of Depreciation) | $70,000 | $110,000 | $100,000 |
| Equipment & Dispatch Systems | $10,000 | $10,000 | $10,000 |
| App Development (Net of Amortization) | $15,000 | $13,000 | $11,000 |
| Total Assets | $523,000 | $1,051,000 | $1,724,000 |
| LIABILITIES | |||
| Short-Term Payables | $10,000 | $12,000 | $15,000 |
| Accrued Expenses | $7,000 | $10,000 | $12,000 |
| Total Liabilities | $17,000 | $22,000 | $27,000 |
| EQUITY | |||
| Owner's Capital | $180,000 | $180,000 | $180,000 |
| Retained Earnings (from prior years) | $163,000 | $326,000 | $711,000 |
| Net Income (Current Year) | $163,000 | $385,000 | $666,000 |
| Total Equity | $506,000 | $891,000 | $1,557,000 |
| TOTAL LIABILITIES & EQUITY | $523,000 | $1,051,000 | $1,724,000 |
Funding Request
TorqueTow Solutions is seeking $180,000 in funding to purchase two new tow trucks, set up GPS dispatch systems, build a customer app, and run a local advertising campaign. The funds will also help cover insurance, licensing, and onboarding new staff — all aimed at making the business stronger and more efficient.
| Category | Estimated Cost (USD) |
|---|---|
| Purchase of Two Flatbed Tow Trucks | $100,000 |
| GPS-Based Dispatch System & Installation | $15,000 |
| Mobile App Development (iOS & Android) | $20,000 |
| Regional Advertising Campaign (3–6 months) | $20,000 |
| Licensing, Permits, and Commercial Insurance | $10,000 |
| Employee Onboarding & Uniforms | $10,000 |
| Equipment & Operational Tools | $5,000 |
| Total | $180,000 |
Download Free Tow Truck Business Plan Template
Are you ready to create a business plan for your towing company but need a little help? Don’t worry! Here’s our free sample tow truck business plan PDF to help you get started.
This investor-ready template offers step-by-step guidance and practical tips, making it easier for you to build a strong and professional business plan. Download it and make it your own—customize it to fit your business and your goals.
Conclusion
After exploring this tow truck business plan sample, creating your own plan becomes a lot easier.
But if you're still unsure about what to include or want a simpler way to put your plan together, give Bizplanr a try. It’s an AI-powered tool that helps you build a business plan that’s clear, professional, and ready to share with investors.
Just answer a few easy questions about your towing business, and you’ll have your first draft ready in minutes!
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Frequently Asked Questions
Why a tow truck business plan is important?
A business plan helps you stay on track while starting and growing your tow truck business. It lets you plan your costs, know your customers, and set clear goals. Since this business needs trucks, staff, and 24/7 service, having a plan keeps everything organized. It also shows banks or investors that you’re serious and ready.
How do I attract investors to my tow truck business plan?
Here’s how a tow truck business plan helps attract investors:
- Drafting a clear and compelling executive summary
- Conducting thorough industry and market research specific to towing and roadside assistance
- Highlighting unique value propositions like 24/7 service, GPS dispatch, or fleet contracts
- Including a strong marketing plan to reach drivers, businesses, and partners
- Developing realistic financial projections based on service demand and growth potential
What are the revenue streams and operating expenses of a tow truck company?
Running a tow truck business involves earning through different services and managing several ongoing costs to keep operations running smoothly.
Revenue Streams
- Earns from emergency towing, roadside assistance, accident recovery, and vehicle transport.
- Additional income from contracts with insurance companies, fleet operators, and local authorities.
Operating Expenses
- Major costs include tow truck purchase or lease, fuel, maintenance, driver wages, and insurance.
- 24/7 service requires consistent staffing and tech support to run smoothly.
Can I update my tow truck company business plan?
Definitely! You should review and update your tow truck business plan at least once a year or anytime there are big changes in your business or the market. Keeping it updated helps make sure your plan still fits your goals, growth, and what’s happening in the towing industry.
How long should a tow truck business plan be?
A tow truck business plan is usually around 15 to 20 pages long. The length can vary depending on how detailed your goals are and how complex your services and operations might be.
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