Ever thought about opening your own salon? Smart move!
Salons today are more than just about cuts and color anymore; they’re feel-good spaces where people walk in for a trim and leave with confidence.
But if you’re serious about starting one, you need to create a solid plan to lay out your services, pricing, branding, and how to attract loyal clients while keeping them coming back.
Wondering how to draft?
No worries. This salon business plan sample is here to help you!
Salon Business Plan Example
Explore the sample business plan of LustreLoom Salon and discover helpful insights to confidently craft each section of your own salon business plan.
1. Executive Summary
Business name: LustreLoom Salon
Location: 1042 Delmar Avenue, Suite B, Charlotte, NC 28209, USA
Legal structure: Limited Liability Company (LLC)
Owner: Serena Halvick
Business Overview
LustreLoom Salon is a high-end yet approachable hair and beauty studio located in Charlotte’s trendy Dilworth neighborhood. We specialize in precision haircuts, color treatments, skincare, and event styling, all delivered in a boutique-style environment.
The salon is deeply committed to sustainability and uses only eco-conscious, cruelty-free products. Our mission is to empower clients by enhancing their natural beauty through personalized care and expert techniques.
Target Market
LustreLoom primarily serves:
- Women aged 25–55
- Young professionals
- Brides and bridal parties
- Students
- Local influencers
- Wellness-conscious clients
Our clientele values quality, consistency, and ethical beauty solutions.
Competitive Advantages
Our unique strengths include personalized services, a boutique ambiance, an experienced team, flexible memberships, and a strong commitment to sustainability, all of which set us apart from traditional salons and budget competitors.
Funding Requirements
LustreLoom Salon is seeking $130,000 in startup capital to cover:
- Leasehold improvements
- Equipment and furnishings
- Initial inventory
- Marketing and branding
- Technology setup
- Staff onboarding and working capital
Financial Snapshot
The salon is expected to reach profitability within its second year, with consistent cash flow and strong margins by Year 3.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total Revenue | $240,000 | $303,000 | $381,000 |
| Net Profit | $10,000 | $46,500 | $94,000 |
| Breakeven Point | ~Month 14 | — | — |
| Cash at Year-End | $12,000 | $48,000 | $105,000 |
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2. Business Description
LustreLoom Salon is a boutique, eco-conscious hair and beauty studio offering high-end yet approachable services in Charlotte, North Carolina. Rooted in the belief that beauty is deeply personal, the salon crafts individualized experiences for every client, from precision haircuts to luxury skincare treatments.
LustreLoom stands out by blending technical artistry with a strong commitment to sustainability and cruelty-free practices.
Mission Statement
To bring out the natural beauty and confidence of every client through thoughtful, personalized, and professional salon care.
Vision Statement
To become Charlotte’s premier destination for innovative beauty and self-care, known for its creativity, sustainability, and inclusive culture.
Business Objectives
LustreLoom Salon is focused on growth, loyalty, and sustainability, with key objectives, including:
- Successfully launched operations within the Dilworth community
- Build a loyal customer base with a strong emphasis on repeat clientele and client referrals.
- Achieve breakeven within the first 18 months through steady service growth and retail sales.
- Position LustreLoom Salon as a leader in sustainable beauty practices within the Charlotte region.
Core Values
At LustreLoom Salon, our core values guide every client interaction and business decision. Our core values are:
- Personalization: Every client deserves a service experience tailored uniquely to their needs and style.
- Sustainability: Commitment to eco-friendly, cruelty-free products and responsible salon operations.
- Excellence: Technical expertise and artistry in every service provided.
- Inclusivity: Creating a welcoming, diverse environment where everyone feels valued.
- Community: Supporting local partnerships and engaging with the Charlotte community authentically.
Background Story
Founded by Serena Halvick, LustreLoom Salon was born from a vision to bridge the gap between luxury beauty services and an approachable, sustainable ethos.
Drawing from years of industry experience and market research into evolving beauty trends, Serena identified an opportunity to create a salon experience that feels both indulgent and responsible, catering to modern consumers who prioritize self-care, style, and environmental consciousness.
3. Market Analysis
The North American beauty and personal care products market size is expected to reach $157.12 billion by 2030.
Moreover, post-pandemic trends highlight a surge in self-care spending, with consumers seeking personalized, holistic beauty experiences. The eco-conscious beauty segment is expanding rapidly, as clients prefer salons that align with their ethical and environmental values.
Target Market Description
LustreLoom Salon will primarily serve the following groups:
- Women aged 25–55: Professionals, entrepreneurs, and wellness-focused individuals seeking regular beauty maintenance and personalized services.
- Brides and bridal parties: Offering styling packages, event preparation, and special occasion services.
- Young professionals and students: Affordable luxury offerings like monthly membership packages will attract younger clientele.
- Local influencers and wellness-conscious individuals: Those drawn to cruelty-free, sustainable beauty solutions and boutique experiences.
Clients will typically be mid- to high-income earners, interested in premium service quality, ethical values, and personalized attention.
Moreover, LustreLoom’s ideal client can be defined through the following customer persona:
Market Trends
The beauty and personal care industry continues to evolve in ways that align with LustreLoom’s positioning. Key trends include:
- Sustainable beauty: Growing demand for eco-conscious salons using cruelty-free, vegan, and low-waste products.
- Personalized services: Clients now expect tailored experiences, not one-size-fits-all treatments.
- Membership & subscription models: Monthly packages and loyalty programs are rising in popularity for service convenience and affordability.
- Self-care movement: Increased consumer interest in self-care and wellness boosts demand for facials, massages, and styling.
- Bridal & event services growth: Event-based styling (especially for weddings and photo shoots) is a rising revenue stream in metropolitan areas like Charlotte.
- Digital booking & reviews: Consumers rely on Instagram presence, Google reviews, and mobile booking tools when choosing salons.
Competitor Analysis
Key competitors include:
| Salon Name | Positioning | Strengths | Target Market |
|---|---|---|---|
| Salon 42 | High-end, established | Strong local client loyalty, upscale service menu | Mid-to-high income clients seeking premium styling |
| Modern Salon & Spa | Luxury beauty and spa services | Full-service offerings, spa treatments, upscale ambiance | Affluent clientele seeking full-body wellness |
| Salon 1226 | Trendy, creative styling | Bold color services, contemporary branding | Young, urban professionals and trendsetters |
| Canvas Hair + Makeup | Bridal and event-focused | Reputation for weddings and group styling | Brides, bridal parties, event-goers |
| Great Clips | Budget chain | Affordable pricing, brand recognition, walk-ins | Price-sensitive clients, quick-service seekers |
Regulatory Compliance
LustreLoom Salon will fully comply with all North Carolina state and local salon regulations, including:
- Licensing: All stylists and skincare providers will hold active professional licenses from the NC Board of Cosmetic Art Examiners.
- Sanitation & safety: Adherence to sanitation protocols, including sterilization, proper disposal, and daily cleaning logs.
- Facility compliance: Salon setup will meet state-mandated design standards (e.g., number of sinks, workspace spacing).
- Insurance requirements: General liability, property, and workers’ compensation coverage maintained from day one.
- Employment law: Adherence to federal and state labor laws, including payroll reporting, fair wage practices, and proper classification of employees vs. contractors.
Regular audits and ongoing training will ensure continued compliance and safety for both clients and staff.
4. Products and Services
LustreLoom Salon offers a diverse menu of high-quality, personalized beauty services.
Each treatment is delivered by trained professionals using eco-conscious and cruelty-free products, ensuring a luxurious experience that aligns with modern values in wellness and sustainability.
Hair Services
Haircuts & styling
Women’s, men’s, and children’s cuts are tailored to individual preferences, with optional styling add-ons like flat-ironing, curling, or blowouts.
Color services
Including balayage, highlights, root touch-ups, and bold fashion shades, customized to suit skin tone, lifestyle, and hair health.
Event & bridal styling
Updos, blowouts, and full bridal hair services for weddings, photoshoots, and other special occasions.
Skincare Services
Facials & peels
Personalized treatments using plant-based, cruelty-free products to enhance skin texture, hydration, and glow.
Eyebrow threading
A gentle, precise hair removal method ideal for shaping brows naturally.
Membership Packages
Options such as blow-dry bars, facial memberships, or combo packages offer convenience and savings for recurring clients.
Retail Products
- A curated selection of cruelty-free shampoos, conditioners, styling tools, and skincare products from trusted eco-conscious brands.
- Upsell opportunities for home care routines that extend salon results.
Unique Selling Points
LustreLoom Salon stands out by offering conscious beauty and personalized care through:
- Every product used and sold is cruelty-free and sustainably sourced.
- Personalized, relaxing ambiance that contrasts with rushed, impersonal chain salons.
- Technically proficient staff committed to ongoing education and innovation.
- From special events to everyday touch-ups, services are designed for real-life schedules and budgets.
5. Marketing and Sales Strategy
LustreLoom Salon will grow its presence through a well-rounded approach combining digital visibility, community engagement, and personalized client interactions. Our strategy focuses on attracting new clients, building loyalty, and maximizing the lifetime value of every customer.
Marketing Plan
LustreLoom Salon’s marketing approach is focused on building a strong local presence, nurturing customer relationships, and leveraging both digital and in-person channels to drive awareness and bookings.
Digital channels
- Instagram & Facebook: Share before-and-after transformations, stylist spotlights, and video reels that highlight trends and salon culture.
- Google My Business & Yelp: Actively manage reviews, update listings, and engage with client feedback to boost credibility and local SEO.
- Email campaigns: Monthly newsletters will feature service updates, team introductions, promotions, and seasonal beauty tips.
Community & local marketing
- Referral program: Both the referring client and the new client receive incentives, driving organic word-of-mouth growth.
- Local partnerships: Collaborate with bridal boutiques, photographers, gyms, and wellness brands for cross-promotions and co-branded events.
- Event pop-ups & beauty nights: Host mini styling events and workshops to engage the community and drive local buzz.
Promotions & offers
- 20% off for the first service or a product bundle to attract new clientele.
- Targeted promotions around holidays, wedding season, and other peak booking times.
Sales Strategy
LustreLoom’s service model emphasizes consultation and customization, both of which lead to high client satisfaction and increased average ticket value.
| Tactic | Description |
|---|---|
| Personal Consultations | Every appointment begins with a personalized consultation to tailor services and uncover upselling opportunities. |
| Retail Recommendations | Stylists suggest curated home-care products to enhance treatment results and increase retail sales. |
| Membership Upselling | Team members promote monthly memberships (e.g., blow-dry or facial packages) during checkout and rebooking. |
| Bridal & Group Packages | Exclusive offers for bridal parties and group bookings, including complimentary consultations and discounts. |
Pricing Strategy
LustreLoom Salon’s pricing strategy is designed to reflect the premium quality of its services, with:
Value-based pricing
Services are priced competitively within the high-end market, reflecting the personalized service, eco-conscious products, and experienced staff.
Introductory pricing
Special rates for first-time visitors and bundles for skincare or styling treatments encourage initial trials and build loyalty.
Flexible packages
Monthly memberships and group packages provide affordability and convenience for regular clients while maximizing recurring revenue.
6. Organization and Management
LustreLoom Salon is organized as a Limited Liability Company (LLC) registered in the state of North Carolina.
Ownership Structure
Serena Halvick – Sole Owner and CEO
As the sole owner, Serena Halvick oversees all strategic decisions, brand development, and client experience management, ensuring the salon’s values and vision are executed across all operations.
Management Team
| Name | Position | Responsibilities |
|---|---|---|
| Serena Halvick | CFO (Owner) | Provides strategic leadership, oversees branding, service standards, and long-term growth. |
| Dana Ruiz | COO (Salon Manager) | Manages daily operations, staff scheduling, client satisfaction, and inventory control. |
| Nona Brent | CFO (Accountant) | Handles budgeting, financial reporting, payroll, and cash flow management. |
| Taylor Keene | Receptionist/Admin | Manages client bookings, front desk operations, social media support, and customer service. |
Advisory Board
LustreLoom Salon benefits from the strategic insights of an experienced advisor who brings industry knowledge and operational expertise to support the salon’s growth and direction.
Carmen Sloane – Beauty Industry Consultant
Carmen is a seasoned professional with over 15 years of experience in salon operations, branding, and customer experience strategy. She provides guidance on staff training, service development, and competitive positioning.
Organizational Chart
7. Operational Plan
Location & Facilities
LustreLoom Salon will operate from a 1,200–1,500 sq. ft. studio located at 1042 Delmar Avenue, Suite B, Charlotte, NC 28209—in the heart of the bustling Dilworth neighborhood. The space will be renovated to reflect a clean, modern, and tranquil design using sustainable materials wherever possible.
The studio will feature:
- 4–5 cutting and styling stations
- 2 shampoo/backwash units
- 1 skincare/treatment room
- A comfortable waiting area and product display wall
- Back-office space for inventory and admin
Salon Hours & Staffing Schedule
| Day | Operating Hours | Staff Coverage |
|---|---|---|
| Tuesday–Friday | 10:00 AM – 7:00 PM | 2–3 Stylists, 1 Receptionist/Admin |
| Saturday | 9:00 AM – 6:00 PM | Full Team (Events & walk-ins) |
| Sunday | 11:00 AM – 4:00 PM | Limited services by appointment |
| Monday | Closed | Deep cleaning & staff development |
Staffing will be scaled as demand grows, starting with:
- 2 full-time stylists
- 1 skincare specialist (part-time)
- 1 receptionist/admin
- Additional freelance/event stylists as needed
Technology & Systems
LustreLoom Salon uses smart tools to ease the operations and enhance the client experience through:
- POS & booking: GlossGenius or Fresha (for appointments, inventory, CRM, and payments)
- Accounting: QuickBooks or Wave for payroll and financial reporting
- Marketing tools: Later (Instagram scheduling), Mailchimp (email marketing), Canva (design)
- Client feedback: Google Reviews, Yelp, and in-salon feedback cards
8. Financial Projections
LustreLoom Salon’s financial projections for the first three years reflect a steady and strategic growth trajectory.
The forecasts are based on a realistic blend of service bookings, retail sales, and membership revenue. Assumptions have been tailored to the Charlotte market and the salon’s boutique positioning.
Below is a detailed breakdown of key financial statements and analysis.
Projected Income Statement
The income statement below estimates annual revenues, costs, and profits over the first three years of operation. These figures reflect increasing customer volume, strong product sales, and operational efficiency.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | |||
| Service Revenue | $100,000 | $252,000 | $280,000 |
| Retail Sales | $36,000 | $45,000 | $56,000 |
| Membership Revenue | $24,000 | $33,000 | $45,000 |
| Total Revenue | $240,000 | $380,000 | $380,000 |
| Operating Expenses | |||
| Salaries & Wages | $120,000 | $138,000 | $155,000 |
| Rent & Utilities | $42,000 | $45,000 | $48,000 |
| Cost of Goods Sold (COGS) | $36,000 | $42,000 | $52,000 |
| Marketing & Promotion | $12,000 | $10,000 | $8,000 |
| Administrative & Insurance | $8,000 | $8,500 | $9,000 |
| Tech & Software | $5,000 | $5,000 | $5,000 |
| Miscellaneous | $7,000 | $8,000 | $10,000 |
| Total Expenses | $230,000 | $256,500 | $287,000 |
| Net Profit Before Tax | $10,000 | $46,500 | $94,000 |
Projected Balance Sheet
The following balance sheet outlines LustreLoom’s expected financial position at the end of each operating year, including assets, liabilities, and owner equity.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Assets | |||
| Cash | $12,000 | $48,000 | $105,000 |
| Equipment (Net of Depreciation) | $35,000 | $50,000 | $25,000 |
| Inventory | $4,000 | $5,000 | $6,000 |
| Accounts Receivable | $3,000 | $4,500 | $6,500 |
| Total Assets | $54,000 | $87,500 | $142,500 |
| Liabilities and Equity | |||
| Startup Loan (Balance Remaining) | $70,000 | $50,000 | $30,000 |
| Accounts Payable | $3,000 | $4,000 | $5,000 |
| Owner Equity (Retained Earnings) | -$19,000 | $33,500 | $107,500 |
| Total Liabilities & Equity | $54,000 | $87,500 | $142,500 |
Cash Flow Statement
This table summarizes how LustreLoom expects to generate and use cash across its operations, investments, and financing activities.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Cash Flow from Operations | |||
| Net Profit | $10,000 | $46,500 | $94,000 |
| Depreciation | $5,000 | $5,000 | $5,000 |
| Change in Working Capital | -$3,000 | -$1,000 | -$2,000 |
| Net Operating Cash Flow | $12,000 | $50,500 | $97,000 |
| Cash Flow from Investing Activities | |||
| Equipment Purchases | -$40,000 | -$5,000 | -$5,000 |
| Net Cash Used in Investing | -$40,000 | -$5,000 | -$5,000 |
| Cash Flow from Financing Activities | |||
| Owner Investment | $60,000 | — | — |
| Loan Proceeds | $70,000 | — | — |
| Loan Repayment | -$10,000 | -$20,000 | -$20,000 |
| Net Financing Cash Flow | $120,000 | -$20,000 | -$20,000 |
| Net Change in Cash | $92,000 | $25,500 | $72,000 |
| Ending Cash Balance | $12,000 | $48,000 | $105,000 |
Break-even Analysis
LustreLoom Salon’s break-even point is the point at which total revenue equals total expenses, and no profit or loss is made.
The following breakdown shows how many client sessions are needed monthly to break even.
Key assumptions:
- Fixed monthly costs: ~$11,000 (staff, rent, admin, etc.)
- Average revenue per client session: ~$100 (includes service + product)
Break-even target: LustreLoom is projected to break even by Month 14, aligning with service ramp-up and client retention efforts.
9. Funding Request
Funding Requirements
LustreLoom Salon is seeking $130,000 in startup capital to successfully launch and operate its boutique beauty studio in Charlotte, North Carolina.
These funds will support the build-out, branding, staffing, and marketing required to open the salon with high operational standards and long-term growth potential.
Use of Funds
| Category | Estimated Amount | Description |
|---|---|---|
| Leasehold Improvements | $30,000 | Renovation and interior design of the salon space to create a modern, inviting boutique environment. |
| Salon Furnishings & Equipment | $25,000 | Styling stations, chairs, shampoo units, mirrors, skincare equipment, and storage. |
| Initial Product Inventory | $10,000 | Stock of cruelty-free shampoos, conditioners, skincare items, and retail products. |
| Marketing & Branding | $12,000 | Initial launch campaigns, signage, website development, and branded materials. |
| Technology Setup | $8,000 | Booking software, POS system, computers/tablets, and networking setup. |
| Staff Onboarding & Training | $15,000 | Hiring onboarding materials, training sessions, and payroll float. |
| Working Capital Reserve | $30,000 | Buffer for the first few months to cover operating expenses and cash flow management. |
Funding Structure
LustreLoom Salon is exploring flexible funding options to support growth, including:
- The business is open to angel investment, small business loans, or strategic partnerships.
- Investors may be offered a minority equity stake, revenue sharing, or negotiated repayment terms based on the nature of the agreement.
Download the Free Salon Business Plan Template
Ready to start building your salon business plan from scratch, but need a little help along the way? We’ve got you covered! Download our free salon business plan template PDF to get started.
This template offers step-by-step guidance and real-life examples to help you create a strong, professional business plan for your salon. Plus, it’s fully customizable, so you can customize it to fit your unique vision and goals.
Conclusion
After walking through this salon business plan example, you should have a clearer understanding of how to structure your own plan with confidence.
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Frequently Asked Questions
Is it important to write a business plan for a hair salon?
Yes, absolutely! Writing a business plan is essential for any hair salon because it provides a clear roadmap for launching, managing, and growing the business. A well-prepared plan helps define your target market, set realistic financial goals, manage operations, secure funding, and guide marketing strategies.
What strategies help me promote my salon business?
Some of the most effective strategies for promoting your salon business include:
- Using social media (Instagram, Facebook, TikTok) with client transformations and stylist highlights.
- Launching a referral program offering discounts for both new and returning clients.
- Partnering with local businesses such as bridal shops, gyms, and wellness centers.
- Hosting special events like "beauty nights" or "open house" styling events.
- Optimizing your Google My Business and Yelp profiles for local SEO.
Do I really need to conduct market research to start a hair salon?
Yes, absolutely! Market research helps you understand your target audience’s needs, evaluate the competitive landscape, and identify emerging trends. It ensures your services are aligned with what customers actually want, which increases your chances of attracting and retaining loyal clients.
Where do I find free salon business plan examples in PDF?
You can find free salon business plan examples and templates at trusted platforms like Upmetrics, Bizplanr, LivePlan, Plangrowlab, etc. Moreover, using such platforms allows you to easily customize and export full plans in PDF or Word formats, helping you save time.
How long does it take to complete a beauty salon business plan?
It typically takes between 7 to 14 days to complete a detailed beauty salon business plan. The time depends on how much initial information you already have, such as market research, service offerings, and financial projections. However, using business planning tools can save you time and help you create a professional plan in just a few hours.
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