Ever dreamed of opening a roller skating rink? That’s exciting!
You’re not just building a place with music and lights. You’re building a spot where people come to hang out, laugh, wipe out (just a little), and make memories.
But before you start, you’ll need a clear plan to map out your pricing, attract skaters, decide when to host events, and keep things rolling.
Not sure how to create one?
No worries — this roller skating rink business plan sample will help you build a plan that sets the stage for your rink’s success.
Roller Skating Rink Business Plan Sample
Explore the sample business plan of Rollova Rink & Lounge and get valuable tips to help you build each section of your own roller skating rink business plan with confidence.
1. Executive Summary
Rollova Rink & Lounge is a local roller skating spot in Glendale, Arizona, made for people to come together, have fun, and enjoy the vibe.
We’ve taken the old-school roller rink and added some modern touches—a full-size skating floor, colorful lights, music nights, arcade games, and a chill lounge area. Whether you're here to skate for fun, get a little exercise, or celebrate something special, Rollova’s meant to be a place where everyone feels welcome.
It all came from a simple idea—give people a fun place to hang out, move around, and enjoy time with others. Nothing fancy, just good energy and good people.
Mission Statement
Our mission is to build a fun, welcoming place where people of all ages can skate, celebrate special moments, and make great memories together—all through movement, music, and community.
Target Market
Rollova Rink & Lounge is a place for everyone. Families stop by for some weekend fun, teens come out for our themed skate nights, and adults love it for the workout or just to relive good memories. We also team up with schools and youth groups to host field trips and special skate nights that help raise money for their programs.
Services
We offer open skate sessions, skate rentals (both quad and inline), private party packages, skating lessons, and roller fitness classes. There’s also a snack bar for food and drinks.
You’ll find an arcade area for extra fun and a small shop where we sell skates, accessories, and Rollova-branded items. All of these are here to give individuals, families, and groups different ways to enjoy their time at the rink.
Funding Requirements
Rollova Rink & Lounge is looking to raise $450,000 in funding to get things rolling. The money will go toward renovating the space, installing the skating floor, lights, and sound system, and buying skates and gear.
We’ll also use part of the funds to set up our booking system, kick off marketing, hire a great team, and support community programs. This funding will give us the strong start we need to open our doors and grow for the long run.
Financial Outlook
| Financial Metric | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Total Revenue | 620,000 | 825,000 | 1,050,000 |
| Gross Profit | 500,000 | 675,000 | 870,000 |
| Operating Expenses | 375,000 | 420,000 | 470,000 |
| Operating Profit | 125,000 | 255,000 | 400,000 |
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2. Business Overview
Rollova is where you come to have a good time. Skate around, play some games, or just kick back in our lounge. It’s a spot for everyone – families, friends, and anyone who wants to have some fun.
You can drop by for open skate, book a party, take a lesson, or just hang out with some snacks. We want you to enjoy your time here and feel safe.
We’re in the heart of Glendale, Arizona, and Rollova is all about giving you a place to relax and enjoy yourself.
Vision Statement
To become Glendale’s go-to spot for fun and entertainment, offering a vibrant roller-skating experience, a welcoming atmosphere, and a commitment to creating unforgettable moments for guests of all ages.
Core Values
- Community: We’re here to bring people together and support the local neighborhood.
- Fun: Every visit should be filled with joy, music, and movement.
- Inclusivity: Our rink is open to all — regardless of your age, background, or skill level at skating.
- Safety: We ensure that all people can skate in a safe and clean environment.
- Affordability: We think fun should be affordable for every family.
Future Goals
- We want to offer more skate lessons, fitness classes, and weekend fun for everyone.
- A simple membership plan is in the works to give our regular skaters a few well-earned perks.
- Inside the rink, we plan to add cool new features like glow rooms and mini skate areas.
- We're excited to start a summer skate camp where kids can skate, laugh, and make new friends.
3. Industry and Market Research
Market Size and Growth
The global roller-skating market was valued at around $4.8 billion in 2024 and is expected to grow to $7.9 billion by 2032, with a steady annual growth rate of 6.2%. This shows strong potential for long-term growth, especially for local businesses that are ready to tap into rising interest and community demand.
In the U.S., roller rinks generate hundreds of millions each year, and cities across the country are embracing skating as a fun, active, and safe entertainment option.
In Arizona, especially in places like Glendale, indoor activities are in high demand because of the hot weather. That’s one of the reasons roller skating rinks are starting to grow again—they give families and groups a cool, safe place to hang out, stay active, and have fun together.
Target Market Description
Rollova Rink & Lounge is for anyone who enjoys skating or just wants something different to do. Here’s who we’re mainly focused on:
- Families who are always on the lookout for affordable ways to spend time together
- Teens and young adults who want a fun place to hang out on weekends or during themed events
- Schools and youth groups looking for field trips, fundraisers, or safe outings
- Adults who want to skate for fitness or for that nostalgic feeling
- Event planners booking birthdays, company parties, reunions, and more
- Skating and roller derby clubs that need a reliable place to practice and host meetups
Here’s a detailed buyer persona for our roller-skating rink business:
Market Needs
Here’s what our customers are really looking for and how Rollova fills those needs:
- Affordable fun: Families want things to do that don’t cost a fortune
- All-ages appeal: A place where kids, teens, and adults can all enjoy themselves
- A safe, welcoming space: Clean, organized, and comfortable for everyone
- Unique events and experiences: Things like glow nights, retro themes, or custom birthday packages
- Fitness with a twist: Skating is a great workout that doesn’t feel like exercise
- Flexible group packages: People love having choices for parties or group bookings
4. Competitive Analysis
Rollova Rink & Lounge faces competition from several well-established roller skating rinks in the area. The key competitors are:
1) Great Skate
Great Skate has been a staple in the local skating scene, known for its traditional roller-skating experience.
Strengths:
- Well-established brand
- Strong local following
- Affordable pricing
Weaknesses:
- Limited entertainment options outside of skating
- Older facility, less modern amenities
- Basic event offerings with fewer themed nights or special events
2) Skateland Mesa
Skateland Mesa offers a classic roller-skating rink with regular public skate sessions and a small arcade.
Strengths:
- Long-standing reputation in the community
- Family-friendly atmosphere
- Reliable and consistent scheduling of skate sessions
Weaknesses:
- Limited variety in services (no fitness classes or special events)
- Basic, dated facilities
- No custom party packages or unique themed experiences
3) USA Skateland Chandler
USA Skateland Chandler has been around for years, focusing on traditional roller-skating experiences.
Strengths:
- Large venue with plenty of space for skating
- Good selection of skating times for different age groups
- Strong community presence
Weaknesses:
- Basic skate offerings without much variety or extra experiences
- Limited options for non-skaters or younger children
- Older equipment and facilities
SWOT Analysis
5. Services Offered
At Rollova Rink & Lounge, we have something for everyone. Whether you wish to have fun, get active, or simply relax, we've designed a place for all ages to enjoy.
1) General admission skate sessions
We have open skate times with great music and lighting for all to enjoy. It's ideal for families, friends, or anyone wishing to get active and have fun in a welcoming environment.
2) Skate rentals
In need of skates? We have both quad and inline skates available for children and adults. We ensure they are always clean and ready for a comfortable and safe skate.
3) Private events and party packages
We have our rink available to rent for private events such as birthdays, reunions, or work events. We have packages available with skate time, food, decorations, music, and staff to ensure everything goes smoothly.
4) Skating lessons
We provide beginner lessons for anyone wishing to improve their skating. If you're new to skating or want to improve, our teachers will assist you with building confidence.
5) Roller fitness classes
Our roller fitness classes intertwine skating with music and an enjoyable workout. It's a fantastic way to keep fit while sharing a group experience.
6. Sales and Marketing Strategy
Rollova Rink & Lounge uses a well-rounded marketing and sales approach to attract skaters, families, and event organizers while creating lasting relationships through great experiences and local engagement. Our strategy focuses on visibility, community, and consistency in communication.
Marketing tactics
Our marketing tactics focus on local reach, community ties, and repeat visits.
Online Presence
We are focused on building a strong online presence. "Our website will be the main place for everything about our business, including schedules, event details, prices, and online bookings. We'll also make sure it's easy to find when people search for things like 'roller skating Glendale AZ' or 'family fun near me.” We will also keep our Google Business listing active and engaging with photos, hours, reviews, and event highlights.
Social Media Marketing
Rollova will use Instagram, Facebook, and TikTok to post regular updates. We’ll share sneak peeks of events, rink videos, themed night highlights, and giveaways. These platforms will help us reach younger audiences and keep our brand fun. We’ll also run ads for grand openings and special events.
Community Partnerships and School Outreach
We want to connect with schools, local groups, and youth programs. This will include offering group discounts, hosting skate nights for fundraising, and creating special deals for school trips. These partnerships will help us get noticed and build trust in the community.
Sales Strategy
We’ll build long-term relationships with customers by offering great service and flexible options. Birthday parties, group bookings, and private rentals will be easy to book with simple packages and helpful staff. We’ll encourage repeat business with follow-ups, thank-you notes, and rebooking deals.
7. Management Team
Rollova Rink & Lounge is led by a hands-on, passionate team dedicated to creating a fun, safe, and memorable skating experience for everyone who walks through the doors.
Key Management
Tasha Merrin – CEO
Tasha Merrin is the founder of Rollova, and she pours her energy, passion, and creativity into the business. With years of experience in community events and a lifelong love for roller skating, she leads the brand with a focus on inclusivity, fun, and building a strong presence in the neighborhood.
Keith Barnes – COO
Keith Barnes takes care of the daily operations that keep the rink running smoothly. He manages staff schedules and makes sure guests have a great experience, all while helping maintain a fun and safe atmosphere both on the floor and behind the scenes.
Renee Cabral – Guest Services Manager
Renee Cabral is the first person many guests meet when they arrive. She handles bookings, answers any questions, checks guests in, and keeps in touch with them, both online and in person. She’s all about making sure everyone has a great experience from start to finish.
Organization Chart
8. Operations Plan
We focus on creating a fun, safe, and welcoming experience for every skater. Our daily operations are all about keeping the rink clean, organized, and running smoothly so guests can enjoy their time without any hassle.
Opening Procedures
Each day begins with preparing the rink, equipment, and staff to welcome guests for skating sessions and events.
- Lighting, music, and sound systems are turned on and tested.
- Rental skates, snack bar, and arcade machines are checked and restocked.
- The skating floor is inspected and cleaned before guests arrive.
Guest Check-in and Front Desk
Front desk staff handle admissions, rentals, and help guests have a smooth experience from the moment they arrive.
- Guests are welcomed, checked in, and offered skate rentals.
- Bookings for parties or classes are confirmed and scheduled.
- Payments are processed through the POS system for tickets, rentals, and merchandise.
Safety and Floor Supervision
Trained team members are always present to keep skaters safe and guide first-time visitors.
- Floor staff assist with falls, supervise the rink, and enforce safety rules.
- Rental gear is checked for fit and condition before use.
- First-aid supplies are on standby, and emergency exits are reviewed daily.
9. Financial Plan
A clear financial plan is important for the successful launch and growth of Rollova Rink & Lounge. It shows how we will make money, manage costs, and reinvest in our facility and services to stay sustainable in the long run.
Below is a detailed financial projection for the first three years of operation.
Profit and Loss Statement
The profit and loss statement shows Rollova Rink & Lounge's projected financial performance for the next three years.
| Item | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Revenue | 620,000 | 825,000 | 1,050,000 |
| Cost of Goods Sold (COGS) | 120,000 | 150,000 | 180,000 |
| Gross Profit | 500,000 | 675,000 | 870,000 |
| Operating Expenses: | |||
| - Facility Operations | 100,000 | 110,000 | 120,000 |
| - Salaries and Wages | 180,000 | 200,000 | 225,000 |
| - Marketing and Promotions | 40,000 | 50,000 | 60,000 |
| - Equipment Maintenance | 25,000 | 28,000 | 30,000 |
| - Utilities and Misc. Expenses | 30,000 | 32,000 | 35,000 |
| Total Operating Expenses | 375,000 | 420,000 | 470,000 |
| Operating Profit | 125,000 | 255,000 | 400,000 |
| Depreciation Expense | 20,000 | 20,000 | 25,000 |
| Net Profit Before Tax | 105,000 | 235,000 | 375,000 |
| Tax Expense (25%) | 26,250 | 58,750 | 93,750 |
| Net Profit | 78,750 | 176,250 | 281,250 |
Cash Flow Statement
The cash flow statement outlines how Rollova Rink & Lounge will manage cash inflows and outflows to maintain positive cash flow annually.
| Cash Flow Items | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Operating Activities | |||
| Net Profit (Before Tax) | 105,000 | 235,000 | 375,000 |
| Depreciation & Amortization | 20,000 | 20,000 | 25,000 |
| Change in Accounts Receivable | -5,000 | -3,000 | -2,000 |
| Change in Inventory | -10,000 | 5,000 | — |
| Change in Accounts Payable | 7,000 | 3,000 | 2,000 |
| Net Cash from Operating Activities | 117,000 | 260,000 | 400,000 |
| Investing Activities | |||
| Rink & Facility Upgrades | -80,000 | -30,000 | -20,000 |
| Technology and POS Systems | -20,000 | -10,000 | -5,000 |
| Arcade Setup and Lounge Investment | -25,000 | -10,000 | -5,000 |
| Net Cash from Investing Activities | -125,000 | -50,000 | -30,000 |
| Financing Activities | |||
| Owner Investment / Equity Funding | 450,000 | — | — |
| Loan Repayment | -15,000 | -25,000 | -30,000 |
| Interest Paid | -10,000 | -8,000 | -5,000 |
| Net Cash from Financing Activities | 425,000 | -33,000 | -35,000 |
| Net Cash Flow | 417,000 | 177,000 | 335,000 |
| Opening Cash Balance | 0 | 417,000 | 594,000 |
| Closing Cash Balance | 417,000 | 594,000 | 929,000 |
Balance Sheet
The balance sheet highlights Rollova Rink & Lounge’s financial position, showing a strong foundation of assets, controlled liabilities, and increasing equity.
| Item | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Assets: | |||
| - Current Assets | 100,000 | 130,000 | 180,000 |
| - Cash | 50,000 | 100,000 | 150,000 |
| - Inventory | 50,000 | 30,000 | 30,000 |
| - Non-Current Assets | 450,000 | 470,000 | 490,000 |
| - Risk Equipment & Fixtures | 430,000 | 450,000 | 470,000 |
| - POS & Tech Systems | 20,000 | 20,000 | 20,000 |
| Total Assets | 550,000 | 600,000 | 670,000 |
| Liabilities: | |||
| - Current Liabilities | 150,000 | 100,000 | 70,000 |
| - Accounts Payable | 40,000 | 30,000 | 20,000 |
| - Short-Term Loan | 110,000 | 70,000 | 50,000 |
| Total Liabilities | 150,000 | 100,000 | 70,000 |
| Owner's Equity | 400,000 | 500,000 | 600,000 |
| Total Liabilities & Equity | 550,000 | 600,000 | 670,000 |
Funding Requirements
Rollova Rink & Lounge seeks $450,000 in funding to support construction, equipment purchases, staff recruitment, and launch operations.
| Item | Amount ($) |
|---|---|
| Facility Renovation | 130,000 |
| Marketing and Promotions | 40,000 |
| Skate Equipment & Safety Gear | 60,000 |
| Staff Recruitment & Training | 55,000 |
| POS and Booking Systems | 15,000 |
| Arcade and Lounge Setup | 50,000 |
| Operating Expenses (Reserve) | 100,000 |
| Total Funding Required | 450,000 |
Download Free Roller Skating Rink Business Plan Template
Are you ready to create your roller skating rink business plan from scratch but need some extra guidance? We’ve got you covered! Download our free roller skating rink business plan template PDF to get started.
This template provides clear instructions and practical examples, helping you craft a strong and effective business plan for your skating rink. Plus, it’s fully customizable to match the unique goals of your business.
Conclusion
After exploring the example of the roller skating rink business plan, you should have a better grasp of how to structure each section of your plan.
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Frequently Asked Questions
Do I really need a business plan for a roller skating rink?
Yes, having a business plan is essential for your roller skating rink. It acts as a guide to help define your goals, services, pricing, marketing strategies, target customers, and day-to-day operations. It’s also useful if you need to apply for funding or secure a lease for your space.
How long should a roller skating rink business plan be?
A roller skating rink business plan is usually around 15 to 20 pages long, depending on the type of plan you write and the level of detail included.
What licenses or permits do I need to start a roller skating rink business?
You may need these licenses and permits to start a roller skating rink:
- Business license
- Zoning permit
- Building permit
- Fire safety permit
- Health permit (if serving food/drinks)
How do I market my roller skating rink services?
Start by knowing who your customers are—families, kids, teens, or adults. Then use easy ways to get their attention:
- Plan fun skate nights with themes like glow parties or retro music
- Post pictures, videos, and updates on social media
- Work with local schools to host field trips or school skate nights
- Make sure your rink shows up on Google and local search sites
- Run giveaways or offer a punch card for loyal skaters
When should I update my roller skating rink business plan?
It’s a good idea to review and update your roller-skating rink business plan at least once a year. You should also make changes if something big happens, like a shift in your customer base, new competition, changes in pricing, or plans to expand.
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