Starting your own gym training business is an exciting journey—you get to inspire healthier lifestyles, support people in achieving their fitness goals, and build a community around wellness.
But having top-notch equipment and training expertise is only part of the equation.
To make it succeed, you need a strong business plan that outlines your vision, defines your strategy, and sets you apart in a competitive fitness market.
Wondering how to draft your plan?
No worries! This gym business plan sample is here to guide and motivate you as you build your path to success.
Gym Business Plan Sample
Let’s explore the Energize Peak Fitness gym training business plan example. It will guide you in creating a clear plan that covers every key section for launching and growing a successful gym.
1. Executive Summary
Energize Peak Fitness is a gym in Denver, Colorado. People can lift weights, try cardio gear, or join group classes. We also give training and recovery help. The gym welcomes people of all ages and fitness levels, creating a safe and supportive space for everyone. Our goal is to build a community where members gain health, strength, and confidence with good machines and flexible plans. We want to be one of Denver’s top gyms.
Vision Statement
Our vision is to be the top gym in Denver, trusted for training, equipment, and care. We want people to grow strong, improve fitness, and stay healthy for life. We run classes and give one-on-one support. Our goal is to build lasting habits and help Denver become a healthier and stronger city.
Market Opportunities
Health and fitness demand is rising, and gyms are growing in Denver. People here enjoy active lifestyles and need flexible workout options. Local competitors focus on classes or open gym access, but many do not combine full wellness support. Energize Peak fills this gap with online and in-person workouts, recovery services, and corporate wellness programs.
Unique Selling Proposition (USP)
Energize Peak Fitness stands out by offering:
- Memberships that fit different needs and schedules
- Fun group classes and personal training options
- Recovery spaces, like a sauna and a foam rolling area
- Nutrition advice to support healthy living
We’re here to help people see real results in a welcoming environment.
Marketing Plan
Energize Peak will use simple and effective ways to reach new members:
- A website that’s easy to find on Google
- Active Instagram and TikTok pages showing workouts and success stories
- Discounts for members who refer their friends
- Events and partnerships with local businesses to spread the word
Financial Outlook
Energize Peak Fitness seeks $650,000 in funding to launch operations. This will cover leasehold improvements, equipment, software, marketing, staff, and working capital. Based on these investments, revenue is projected to grow from $480,000 in Year 1 to over $1 million by Year 3, with net profit rising steadily. Here’s our financial outlook:
| Financial year | Revenue | Cost of Goods Sold | Gross Profit | Operating Expenses | Net Profit |
|---|---|---|---|---|---|
| Year 1 | $480,000 | $120,000 | $360,000 | $310,000 | $50,000 |
| Year 2 | $750,000 | $200,000 | $550,000 | $420,000 | $130,000 |
| Year 3 | $1,050,000 | $280,000 | $770,000 | $590,000 | $180,000 |
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2. Company Description
Energize Peak Fitness was founded to support Denver residents in staying active and healthy through fitness programs. We help people stay healthy and hit their fitness goals. We started this gym to support people on their journey in a space that feels friendly and positive. We have great trainers and modern equipment. We focus on each person’s needs. That’s how Energize Peak makes fitness feel simple and fun.
Mission Statement
Our mission is to help people in Denver stay healthy and fit. We give training, good equipment, and group or personal programs. We also offer wellness support in a friendly space. With clear guidance and care, we help members grow stronger. Our goal is to build confidence and lasting healthy habits for everyone.
Core Values
- Member-first approach: We listen to what people need. Then we make plans that fit them.
- Excellence: We always give our best. We work hard to offer great service every time.
- Community: We build a space where everyone feels welcome. People support each other here.
- Integrity: We are honest, open, and kind in everything we do.
- Innovation: We try new ideas and use the latest tools. This makes fitness better for our members.
Business Model
Energize Peak Fitness is a gym that offers health and wellness services. Here’s how we do it:
- Training programs: We offer one-on-one and group workouts. Each session is based on the person’s goals. It could be weight loss, muscle gain, or staying active.
- Extra services: We help with food tips, recovery tools, and progress tracking. This keeps members on track.
- Membership options: We keep our plans simple and flexible. Members can choose to pay per visit, buy class passes, or sign up for a monthly plan.
Future Goals
Looking ahead, we plan to expand our services and reach. Goals include:
- Adding more recovery tools and wellness programs.
- Launching online fitness challenges for wider access.
- Building corporate wellness packages with local businesses.
- Growing our member base steadily each year.
3. Market Analysis
The gym and fitness industry in the U.S. is growing fast. It’s expected to grow by $21.47 billion, at a CAGR of 3.9% from 2024 to 2029. After the pandemic, more people are getting back into routines. They want gyms that offer more than just machines. People are looking for flexible times, health support, and personal care.
Today’s gym members—especially younger people—see fitness as part of everyday life. They want a place that supports their goals, makes them feel like they belong, and allows them to track progress and see results
To meet these needs, gyms earn revenue from different services. The chart below shows how these services contribute to the overall fitness market.
Memberships contribute the largest share, followed by personal training & instructions, and total admission fees. This breakdown highlights that while memberships remain the backbone of revenue, add-on services like personal training are key drivers of long-term growth.
Industry Trends
Some trends in fitness right now include:
- People want workout plans made for their own goals.
- Fitness apps and smartwatches are used to track progress.
- There is more focus on overall health—covering fitness, mental wellness, and nutrition.
- Many gyms now offer both in-person and online classes (hybrid style).
Target Market
Energize Peak Fitness is made for:
- Young workers who want fast workouts and stress relief
- Students and beginners who need support and simple plans
- Busy parents who want flexible times and family options
- Serious gym-goers who want to train hard and track results
- People who care about full health, including food and recovery
All of these people want good support, a flexible schedule, and real results. They’re also willing to pay more to stay healthy long-term.
Buyer Persona
To understand our target market better, we created a buyer persona that represents our ideal member.
4. Competitive Analysis
In Denver, Energize Peak Fitness competes with both large gym chains and smaller boutique fitness studios.
Key Competitors
Planet Fitness & 24 Hour Fitness (Large Chains)
These national brands offer budget-friendly memberships and convenient hours. However, they often focus on volume over personalized service. Their facilities can feel crowded, and members may not receive much individual support or wellness guidance.
Endorphin City Park & Rocky Mountain Flex Fitness (Local Studios)
These local gyms provide group classes and a sense of community, but may lack flexible options, such as hybrid memberships or advanced recovery amenities. Their space and offerings overlap with ours, but they don't combine all wellness elements under one roof.
Denver Gym & Fitness (Local Gym)
This is a neighborhood gym that focuses on open gym access and some personal training. While it serves the community well, it doesn’t offer modern recovery areas, flexible digital memberships, or a full wellness approach.
Competitive Edge
Energize Peak Fitness fills a gap in the market by offering a full wellness experience that blends expert coaching, personalized training, flexible hybrid memberships, and modern recovery amenities. Our gym gives members everything they need to feel supported, stay motivated, and get results—all in a welcoming, community-driven environment.
SWOT Analysis
5. Services
Energize Peak Fitness provides a full-service experience focused on the physical, mental, and lifestyle goals of our members. We provide flexible options, helpful support, and real results.
Key Offerings
Here’s a list of services we offer:
Gym memberships
- Access to strength machines, cardio equipment, and free weights
- Membership options: daily pass, monthly, or yearly plans
- 24/7 access with secure keycard entry for members
Group fitness classes
- Classes for all levels: HIIT, yoga, spinning, Zumba, strength training, and more
- Led by certified instructors who focus on safety and results
- Flexible schedule for the morning, afternoon, and evening sessions
Personal training
- One-on-one sessions based on your personal fitness goals
- Custom workout plans and guidance from trained coaches
- Support for muscle gain, fat loss, injury recovery, and more
Wellness & recovery services
- On-site massage therapy and stretching sessions
- Access to foam rollers, massage tools, and recovery space
- Nutrition advice available by appointment
Locker rooms & amenities
- Clean locker rooms with showers and secure lockers
- Free towels and hygiene products
- Relax zone with Wi-Fi, water station, and vending machines
Unique Selling Points
Here’s why people keep choosing Energize Peak Fitness:
- 24/7 gym access with staff support during peak times
- Everything in one place—workouts, classes, recovery, and coaching
- Clean, modern equipment with regular maintenance
- Friendly space for beginners and experienced members
- Easy-to-use app for booking classes and tracking progress
- Member rewards program with discounts and free perks
6. Marketing Strategy
At Energize Peak Fitness, we’ll connect with members using both online and community-focused strategies that build trust, create meaningful relationships, and make fitness more accessible.
Marketing Strategy
User-friendly website
We’ll create an easy-to-use website where people can explore membership options, sign up for classes, and book personal training sessions. The site will also share fitness tips and health resources.
Social media platforms
We’ll use Instagram, Facebook, and TikTok to share short workout videos, trainer tips, member stories, and behind-the-scenes clips. This keeps members engaged and helps build a strong community.
Email campaigns
Members will get regular emails. These will include class times, trainer features, workout tips, food advice, and special deals just for them.
Sales Strategy
In-gym experience
Our gym will feel warm and welcoming. Staff will always be around to help. They’ll give tips, suggest workouts, and check in on members’ progress.
Workshops and events
We’ll run fitness workshops and wellness talks. We’ll also host fun challenges. These events will teach, motivate, and connect members. They help people stay loyal and excited about the gym.
7. Operations Plan
To keep things running well, Energize Peak Fitness will focus on great service. We’ll keep the gym clean and safe. We’ll grow both in person and online.
The following table shows how Energize Peak Fitness will manage staffing, daily operations, and the tools needed to ensure smooth gym operations.
| Area | Details |
|---|---|
| Service Focus | We keep the gym clean and safe, give members good service, and grow both in-person and online. |
| Staffing & Training | We have front desk staff, trainers, group class coaches, and cleaners. All staff are trained in customer service, safety, and equipment use. |
| Daily Operations | We help with sign-ups, bookings, and questions during gym hours. We clean the gym often, do safety checks, and fix issues quickly. Members can use apps to book sessions, track workouts, and follow plans. |
| Technology & Tools | We use gym management software (like Mindbody or Glofox) to handle memberships, billing, bookings, and attendance. Fitness apps track member progress and workouts. We also use email and social media for updates, events, and promotions. |
This setup will help Energize Peak Fitness run smoothly every day while giving members a safe, supportive, and well-managed gym experience
8. Leadership Team
Our management team is made up of skilled professionals with experience in fitness, operations, money management, and marketing. They work together to keep Energize Peak Fitness running smoothly and growing over time.
Key Managers
Isabella Hartley- CEO (Owner)
Isabella is a fitness business owner with 10 years of experience in running gyms and wellness programs. She leads the big-picture goals, plans, and growth of the business.
Marcus Vega – Training & Classes
Marcus runs training sessions and group workouts. He makes class schedules and helps members with their fitness. He checks that all programs run well.
Elena Banks – Finance Support
Elena manages the gym’s money. She takes care of budgets and payments. She also handles payroll and keeps records clear. She prepares simple reports to keep the gym stable.
Taylor Nguyen – Member Support
Taylor welcomes members and helps with sign-ups. She handles bookings and answers questions. She is often the first person members meet, and she makes sure they feel supported.
Dr. Karen Soto – Program Advisor
Dr. Soto gives advice on safe training and wellness. She guides the gym on programs and helps keep classes at a high standard.
9. Financial Plan
The financial plan for Energize Peak Fitness explains how the gym will earn money, manage expenses, and grow over time. It uses local market research and realistic growth goals to show clear revenue and cost projections.
Profit and Loss Statement
The table below shows how much money the gym expects to make and spend in the first three years. It also shows the profit.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $480,000 | $750,000 | $1,050,000 |
| - Membership Fees | $300,000 | $460,000 | $650,000 |
| - Personal Training & Classes | $120,000 | $190,000 | $270,000 |
| - Merchandise & Supplements | $60,000 | $100,000 | $130,000 |
| Cost of Goods Sold (COGS) | ($120,000) | ($200,000) | ($280,000) |
| - Trainer Wages (COGS portion) | $70,000 | $110,000 | $150,000 |
| - Supplies & Merchandise Costs | $50,000 | $90,000 | $130,000 |
| Gross Profit | $360,000 | $550,000 | $770,000 |
| Operating Expenses | ($310,000) | ($420,000) | ($590,000) |
| - Salaries & Wages (staff) | $150,000 | $200,000 | $260,000 |
| - Rent & Utilities | $70,000 | $90,000 | $110,000 |
| - Marketing & Advertising | $40,000 | $60,000 | $80,000 |
| - Insurance & Admin | $25,000 | $30,000 | $40,000 |
| - Maintenance & Other Costs | $25,000 | $40,000 | $50,000 |
| Net Profit (Before Tax) | $50,000 | $130,000 | $180,000 |
Cash Flow Statement
This report shows how money moves in and out of the business over three years. It helps check that the gym has enough cash to run smoothly.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Cash Inflows | $480,000 | $750,000 | $1,050,000 |
| - Membership Fees | $300,000 | $460,000 | $650,000 |
| - Training & Classes | $120,000 | $190,000 | $270,000 |
| - Merchandise Sales | $60,000 | $100,000 | $130,000 |
| Cash Outflows | ($430,000) | ($620,000) | ($870,000) |
| - Operating Expenses | $310,000 | $420,000 | $590,000 |
| - Loan Repayments | $60,000 | $100,000 | $150,000 |
| - Equipment & Leasehold Maint. | $60,000 | $100,000 | $130,000 |
| Net Cash Flow | $50,000 | $130,000 | $180,000 |
| Opening Cash Balance | $0 | $50,000 | $180,000 |
| Closing Cash Balance | $50,000 | $180,000 | $360,000 |
Balance Sheet
The balance sheet reflects steady growth in assets, lower liabilities, and a stronger equity position over three years.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Cash Inflows | $480,000 | $750,000 | $1,050,000 |
| - Membership Fees | $300,000 | $460,000 | $650,000 |
| - Training & Classes | $120,000 | $190,000 | $270,000 |
| - Merchandise Sales | $60,000 | $100,000 | $130,000 |
| Cash Outflows | ($430,000) | ($620,000) | ($870,000) |
| - Operating Expenses | $310,000 | $420,000 | $590,000 |
| - Loan Repayments | $60,000 | $100,000 | $150,000 |
| - Equipment & Leasehold Maint. | $60,000 | $100,000 | $130,000 |
| Net Cash Flow | $50,000 | $130,000 | $180,000 |
| Opening Cash Balance | $0 | $50,000 | $180,000 |
| Closing Cash Balance | $50,000 | $180,000 | $360,000 |
Funding Requirement
We’re seeking $650,000 in funding to launch and grow Energize Peak Fitness. The funds will be used for gym setup, equipment, and recovery areas. Additional amounts will support marketing, software, staff training, and working capital for the first months.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Assets | $480,000 | $750,000 | $1,050,000 |
| Current Assets | $50,000 | $180,000 | $360,000 |
| - Cash | $50,000 | $180,000 | $360,000 |
| Fixed Assets | $430,000 | $570,000 | $690,000 |
| - Equipment | $280,000 | $250,000 | $220,000 |
| - Leasehold Improvements | $150,000 | $200,000 | $250,000 |
| Liabilities | $430,000 | $620,000 | $870,000 |
| - Loan Payable | $330,000 | $470,000 | $700,000 |
| - Accounts Payable | $100,000 | $150,000 | $170,000 |
| Equity | $50,000 | $130,000 | $180,000 |
Download a Free Gym Business Plan Template
Are you ready to start drafting your gym business plan, but need a little extra help? Don’t worry! Download our free gym business plan template (PDF) to get started.
This template comes with easy-to-follow instructions and examples to help you create a solid and detailed business plan. It’s fully customizable, so you can adjust it to match your specific fitness business goals and needs.
Conclusion
With this business plan example, you now have a clear understanding of how to write a detailed and effective business plan for your gym business.
However, if you’re still feeling unsure or need help creating a professional, investor-ready business plan, Bizplanr can be your go-to solution. It simplifies the process and helps you craft a winning plan designed for your gym business.
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Frequently Asked Questions
What is the importance of writing a gym business plan?
A business plan is crucial for launching and running a successful gym. It helps you:
- Set clear goals, outline your unique concept, and plan for the future.
- Study competitors to highlight what makes your gym stand out.
- Organize daily processes, staffing, and logistics for smooth operations.
- Attract investors or lenders and secure funding by showing realistic financial projections and growth potential.
- Keep your business on track and measure progress with a clear roadmap.
How can I get funding for my gym business?
Here are the steps to secure funding for your gym:
- Write a business plan: Explain your concept, target members, financial needs, and how you’ll use the money.
- Calculate costs: List your expenses, such as rent, equipment, marketing, and staffing.
- Choose funding options: Explore bank loans, investors, grants, crowdfunding, or personal savings.
- Reach out and follow up: Present your plan to funders, answer questions, and maintain contact.
What financial documents are essential in a gym business plan?
The following financial documents are important to include in your gym business plan:
- Income statement
- Cash flow statement
- Balance sheet
- Break-even analysis
How long should my gym business plan be?
A business plan is usually 15–25 pages long. It should include the core sections—executive summary, market analysis, and financial projections—while remaining concise and actionable. The length may vary depending on the type of business plan and the level of detail included.
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