With an aging population and a growing need for supportive housing, starting your own group home can be a great move—both financially and for the community.
Whether you’re planning to support seniors, individuals with disabilities, or those recovering from addiction, you need a solid business plan that helps provide quality care and make a real difference in people’s lives.
But not sure how to create a plan?
No worries—this group home business plan example is here just for your help and inspiration.
Group home business plan sample
Let’s explore a sample business plan for SereniCare Haven and get useful insights to help create each section of your group home business plan.
1. Executive summary
SereniCare Haven is a group home in Atlanta, Georgia, that offers caring and personalized services for seniors, people with disabilities, and those recovering from medical conditions.
Our goal is to provide a warm, family-like atmosphere where residents feel safe, respected, and well-cared for. We offer 24/7 supervised care, help with daily activities, medical coordination, and fun social activities to keep residents happy and healthy.
Mission
To offer a safe, supportive environment where residents receive compassionate, personalized care and professional service to enhance their quality of life.
Vision
We aim to be Atlanta's most reliable group home that be known for providing compassionate care and excellent services while building a strong community where residents and their families feel valued, respected, and supported.
Target customers
SereniCare Haven serves:
- Seniors who need help with daily activities.
- We help adults with disabilities manage daily life by providing the resources they need.
- People recovering from surgeries who need temporary care.
Business model & revenue streams
We make money through different services, keeping our income balanced and steady:
- Assisted living services: Monthly fees for care, including help with daily activities, medication management, and 24/7 supervision.
- Medical coordination: Extra fees for managing medical appointments and emergency care.
- Specialty care: Higher fees for services like memory care and post-surgery support.
Financial summary
SereniCare Haven needs $400,000 to enhance its facilities, hire additional caregivers, and create a warm, home-like environment for residents. A portion of the funding will be used for marketing efforts to attract more families.
The financial projections for SereniCare Haven show steady growth from Year 1 to Year 3, with increasing revenue, net profit, and cash balance.
Here’s a simple look at our financial forecasts:
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2. Business overview
SereniCare Haven is an Atlanta, Georgia-based group home that offers compassionate and personalized care for seniors, adults with disabilities, and individuals recovering from medical conditions. By focusing on a home-like atmosphere, professional caregiving, and comprehensive services, SereniCare Haven provides a safe, supportive, and fulfilling living environment for its residents.
Location & service areas
- Primary location: Atlanta, Georgia
- Initial service areas: Atlanta and nearby communities
- Expansion plans (Years 2 & 3): Introduce specialized memory care services and expand reach through partnerships with local hospitals and veterans’ organizations.
Background history
SereniCare Haven was founded by Maria Bennett with a vision to build a group home that prefers dignity, personal care, and a family-like atmosphere for the residents.
Recognizing the growing need for high-quality assisted living services, Maria assembled a team of experienced caregivers and healthcare professionals to build a trusted and resident-focused care model.
Core business objectives
- Expand services to include memory care for residents with Alzheimer's or dementia.
- Create strong community participation for referral and support.
- Maintain a high standard of personal care to increase the quality of life of the citizens.
- Use comprehensive safety protocols and invest in medical equipment.
- Establish SereniCare Haven as a top-tier provider in the assisted living industry in Atlanta.
3. Market analysis
The market size of the Orphanages & Group Homes industry in the United States reached an impressive $9.3 billion in 2024, reflecting significant demand for personalized care and supportive living environments.
Similarly, there is a rising demand for home-like settings as families seek trustworthy and comfortable residential care options for their loved ones. This development trend provides a promising opportunity for Serenicare Haven to establish a strong appearance in the market.
Target market
SereniCare Haven serves a diverse resident base, ensuring multiple revenue streams and business sustainability. The primary target markets include:
1) Seniors (65+ years) – Assisted Living Services
- Needs: Help with daily activities, medication management, and a safe environment.
- Solution: Personalized care plans, 24/7 supervision, and engaging activities that promote well-being.
2) Adults with Disabilities – Supportive Care
- Needs: Structured living with assistance for personal care and daily tasks.
- Solution: Comprehensive support plans, trained staff, and tailored therapy programs.
3) Post-Surgery Patients – Transitional Care
- Needs: Short-term residential care for recovery and rehabilitation.
- Solution: Medical coordination, medication management, and temporary care plans.
4) Veterans – Specialized Residential Support
- Needs: Care services with support for veterans' benefits and a community-focused environment.
- Solution: Assistance with benefits, personalized care, and veteran-focused activities.
5) Families – High-Quality Care for Loved Ones
- Needs: A reliable, compassionate, and transparent care facility.
- Solution: Family-inclusive care planning, regular communication, and open house events.
Competitor analysis
SereniCare Haven operates in a highly competitive assisted living market but differentiates itself through a personalized care approach, a warm atmosphere, and comprehensive service offerings.
| Competitor | Strengths | Weaknesses | SereniCare Haven Advantage |
|---|---|---|---|
| BrightStar Care | In-home care and medical staffing | Higher costs and limited residential options | Homelike environment with comprehensive residential care |
| Comfort Keepers | Broad in-home service range | Limited focus on residential care | Personalized residential plans with community activities |
| Visiting Angels | Established brand, in-home personalized care | No residential facilities | Full-service group home with 24/7 personalized care |
| Griswold Home Care | Affordable non-medical in-home care | Lacks medical coordination and residential options | Medical coordination and comprehensive residential services |
| Right at Home Senior Care | Flexible care packages and strong brand presence | Higher costs and limited community engagement | Warm, community-focused environment with transparent pricing |
SWOT analysis
Conducting a SWOT analysis for SereniCare Haven helps us identify the home’s Strengths, Weaknesses, Opportunities, and Threats. It provides a clear view of where the business stands and what strategies can help it grow successfully.
4. Services offered
SereniCare Haven offers a range of compassionate and personalized care services for seniors, individuals with disabilities, and those recovering from medical conditions. Our goal is to provide a safe, welcoming, and supportive environment where residents can thrive with dignity and comfort.
Primary services
1) 24/7 Supervised care
We provide round-the-clock care from trained caregivers to ensure residents' safety and well-being at all times.
Ideal for: Seniors, individuals with disabilities, and those needing constant supervision.
Features & benefits:
- Caregivers are available day and night.
- Emergency response systems for quick assistance.
- Help with daily tasks like bathing, dressing, and medication management.
2) Personalized assistance with daily activities
We assist residents with daily tasks based on their individual needs and preferences, ensuring they feel comfortable and supported.
Ideal for: Residents who need help with personal care but do not require medical care.
Features & benefits:
- Support with dressing, bathing, and grooming.
- Medication reminders and management.
- Friendly and respectful assistance to maintain independence.
3) Medical coordination
We coordinate with local healthcare providers to manage residents’ medical needs efficiently.
Ideal for: Residents with ongoing medical conditions or post-surgery care needs.
Features & benefits:
- On-call nurses for routine check-ups and emergencies.
- Medication administration and monitoring.
- Scheduled visits with doctors and specialists.
4) Social and recreational activities
We organize engaging activities to keep residents mentally and physically active.
Ideal for: All residents seeking a lively and interactive community.
Features & benefits:
- Exercise classes, art therapy, and music sessions.
- Game nights, movie screenings, and gardening.
- Activities designed to prevent loneliness and boredom.
5) Nutritious meal planning
We offer balanced meals prepared by in-house staff based on residents' dietary needs.
Ideal for: Residents with specific dietary requirements like diabetic or low-sodium diets.
Features & benefits:
- Freshly prepared meals three times a day.
- Customized meal plans for health conditions.
- Snacks and hydration will be available throughout the day.
5. Marketing strategy
SereniCare Haven will use a multi-channel marketing approach to build brand awareness, attract new residents, and support steady growth. Here are the key strategies:
Digital marketing & SEO strategy
- Facebook & Instagram: Share resident stories, caregiving tips, and facility updates to connect with families.
- LinkedIn: Build relationships with health professionals and organizations for referrals.
- YouTube: Create videos showing virtual tours, caregiver interviews, and resident testimonials.
- SEO-optimized website: Develop a user-friendly website that ranks high for searches like “assisted living in Atlanta” and “group homes for seniors.”
- Google ads: Run a targeted ad to reach local families and health professionals.
Business partnerships & referral network
- Healthcare partnerships: Build long-term partnerships with local hospitals, rehab centers, and social workers for referrals.
- Veterans’ organizations: Collaboration with the associations of local veterans to attract experienced residents and help with benefits.
- Community outreach: Participate in local programs and health fairs to join families in search of care options.
- Referral program: Offer incentives to healthcare providers and current families for successful resident referrals.
Sales strategy
1) Growth plan (first 3 years)
✔ Year 1: Focus on building brand awareness through social media, local SEO, and partnerships with hospitals and senior centers.
✔ Year 2: Expand marketing efforts to nearby cities and enhance partnerships with veterans’ organizations.
✔ Year 3: Introduce specialized care services, like memory care for residents with dementia, to attract a wider audience.
2) Resident acquisition goals
✔ First 6 months: Get an occupancy rate of 60% by obtaining references from hospitals, senior centers, and online inquiries.
✔ Year 1: Digital marketing and open house events reach 80% of residents, producing more than $ 500,000 in annual revenues.
✔ Year 2: Expand capacity and services to maintain 90% occupancy, focusing on veterans and memory care services.
6. Operations plan
The operations plan for SereniCare Haven outlines the day-to-day processes, staffing, resident care routines, and technology integration needed to maintain high standards of service and ensure a comfortable living environment for residents.
Facility management & maintenance
1. Facility overview:
- Location: 350 Harmony Drive, Suite 200, Atlanta, GA.
- Capacity: Accommodates up to 25 residents with private and shared rooms.
- Amenities: Common dining area, activity room, garden, and medical room for routine check-ups.
2. Maintenance schedule:
- Daily Tasks: Cleaning of common areas, trash removal, and laundry services.
- Weekly Tasks: Deep cleaning of rooms, safety checks for fire alarms and emergency exits.
- Monthly Tasks: Pest control, HVAC system checks, and plumbing maintenance.
Resident care & daily operations
1. Care routines:
- Morning: Assistance with bathing, dressing, and medication. Nutritious breakfast is served in the dining area.
- Afternoon: Recreational activities like exercise classes, music therapy, or gardening. Nutritious lunch and medical check-ups if needed.
- Evening: Dinner followed by leisure activities like movie nights or reading. Medication and bedtime assistance.
2. Health and safety protocols:
- Health monitoring: Regular checks of blood pressure, sugar levels, and overall well-being by on-call nurses.
- Safety measures: Emergency call systems in every room, handrails, and non-slip flooring.
- Infection control: Sanitization of high-touch areas and PPE for staff during medical care.
Staffing & training
1. Staffing structure:
- Caregivers: Certified nursing assistants (CNAs) providing 24/7 support.
- Medical Staff: On-call nurses for health assessments and emergencies.
- Support Staff: Cooks, cleaners, and transport drivers.
2. Training programs:
- Orientation: New staff undergo a 2-week training on emergency response, resident rights, and care protocols.
- Ongoing training: Monthly workshops on dementia care, CPR, and infection control.
Technology integration
1. Resident management system:
- Software: A digital system to manage resident information, care plans, and medication schedules.
- Access: Caregivers use tablets to update care logs and track medication administration in real-time.
2. Security & monitoring:
- CCTV: Cameras in common areas for safety monitoring (privacy respected in private rooms).
- Access control: Digital keycards for staff to access medication rooms and administrative areas.
7. Management team
SereniCare Haven is registered as a Limited Liability Company (LLC) in Georgia. This structure provides responsibility for the owner and provides flexibility in management, taxation, and development
Key managers
1. Maria Bennett – CEO & Owner
Role & responsibilities:
- Determine the overall direction and strategy of the SereniCare Haven.
- Manages key partnerships and ensures proper compliance with medical rules.
- Focuses on maintaining a high standard of care and resident satisfaction.
Background:
Maria Bennett has tremendous experience in elder care management. Her passion for compassionate and personalized care has been the driving force behind SereniCare Haven’s mission to provide a warm and supportive environment for its residents.
2. Rachel Carter – Chief Operating Officer (COO & Operations Manager)
Role & Responsibilities:
- Daily operations, including staff planning, resident care process, and maintenance of functions.
- Ensures the facility follows safety and health standards.
- The policy is implemented to increase the quality of service and efficiency.
Background:
Rachel Carter claims rich experiences in operational management and health care. Her expertise helps keep things running smoothly at SereniCare Haven and ensures that the citizens receive stable and high-quality care.
3. Laura Bennett – Chief Financial Officer (CFO & Accountant)
Role & Responsibilities:
- Manages budget, financial plan, and financial reporting.
- Ensures expenses, income, and financial compliance.
- Develops funding strategies and monitors the use of funds effectively.
Background:
Laura Bennett is a certified public accountant (CPA) specializing in financial planning for health services. Her expertise guarantees that SereniCare Haven remains financially stable and can support its growth plans.
Organization chart
Here’s a simple view of SereniCare Haven’s organizational structure:
8. Financial plan
Below is a detailed breakdown of the income statement, cash flow statement, and balance sheet projections for SereniCare Haven over the next three years.
Income statement (profit & loss statement)
The income statement shows SereniCare Haven's profitability, including revenue, expenses, and net profit estimates for the next three years.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $600,000 | $900,000 | $1,200,000 |
| Cost of Services (Caregiver salaries, meals, medical supplies) | ($240,000) | ($360,000) | ($480,000) |
| Gross Profit | $360,000 | $540,000 | $720,000 |
| Operating Expenses: | |||
| - Salaries & Wages (Admin & Marketing) | ($90,000) | ($120,000) | ($150,000) |
| - Marketing & Advertising | ($40,000) | ($50,000) | ($60,000) |
| - Facility Maintenance | ($30,000) | ($40,000) | ($50,000) |
| - Insurance & Compliance | ($20,000) | ($25,000) | ($30,000) |
| - Utilities & Supplies | ($20,000) | ($25,000) | ($30,000) |
| Total Operating Expenses | ($200,000) | ($260,000) | ($320,000) |
| Operating Profit (EBITDA) | $160,000 | $280,000 | $400,000 |
| - Depreciation | ($20,000) | ($25,000) | ($30,000) |
| - Interest Expense | ($10,000) | ($15,000) | ($20,000) |
| Net Profit (Before Tax) | $130,000 | $240,000 | $350,000 |
| - Taxes (25%) | ($32,500) | ($60,000) | ($87,500) |
| Net Profit (After Tax) | $97,500 | $180,000 | $262,500 |
Cash flow statement
The cash flow statement tracks cash inflows and outflows, ensuring that SereniCare Haven maintains a healthy cash balance to support its operations.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Operating Cash Flow | $120,000 | $250,000 | $380,000 |
| Net Profit (After Tax) | $97,500 | $180,000 | $262,500 |
| Depreciation | $20,000 | $25,000 | $30,000 |
| Changes in Working Capital | $2,500 | $45,000 | $87,500 |
| Investing Activities | ($150,000) | ($50,000) | ($25,000) |
| Facility Upgrades | ($100,000) | ($30,000) | ($20,000) |
| Equipment Purchases | ($50,000) | ($20,000) | ($5,000) |
| Financing Activities | $400,000 | $0 | $0 |
| Initial Investment / Loan | $400,000 | - | - |
| Loan Repayments | ($50,000) | ($100,000) | ($150,000) |
| Net Cash Flow | $370,000 | $100,000 | $205,000 |
| Ending Cash Balance | $370,000 | $470,000 | $675,000 |
Balance sheet
The balance sheet provides a snapshot of SereniCare Haven’s assets, liabilities, and equity over time, helping to assess the financial health of the business.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Assets | |||
| Cash & Equivalents | $370,000 | $470,000 | $675,000 |
| Accounts Receivable | $30,000 | $50,000 | $75,000 |
| Facility & Equipment (Net) | $250,000 | $270,000 | $290,000 |
| Total Assets | $650,000 | $790,000 | $1,040,000 |
| Liabilities | |||
| Accounts Payable | $20,000 | $30,000 | $40,000 |
| Loan Balance | $350,000 | $250,000 | $100,000 |
| Total Liabilities | $370,000 | $280,000 | $140,000 |
| Equity | |||
| Owner’s Equity | $200,000 | $350,000 | $550,000 |
| Retained Earnings | $80,000 | $160,000 | $350,000 |
| Total Equity | $280,000 | $510,000 | $900,000 |
| Total Liabilities & Equity | $650,000 | $790,000 | $1,040,000 |
Break-even analysis
SereniCare Haven is expected to break even within 10–12 months.
Break-even formula:
- Fixed Costs (Year 1): ~$170,000
- Average Gross Profit Margin: ~60%
- Break-Even Revenue = Fixed Costs ÷ Gross Profit Margin
- Break-Even Revenue = $170,000 ÷ 60% = $283,333
SereniCare Haven needs $283,333 in revenue to cover costs and start generating profits.
9. Funding requirements
SereniCare Haven is seeking $400,000 in funding to support facility enhancements, staff expansion and training, marketing efforts, technology upgrades, and working capital for smooth operations.
| Category | Amount Requested | Purpose |
|---|---|---|
| Facility Enhancements | $150,000 | Safety upgrades, room renovations, and medical equipment. |
| Staffing & Training | $100,000 | Hiring certified caregivers and ongoing staff training. |
| Marketing & Outreach | $80,000 | Digital marketing, website upgrades, and community engagement events. |
| Technology & Compliance | $40,000 | Care management software, licensing, and compliance with state regulations. |
| Working Capital | $30,000 | Medical supplies, utilities, and emergency funds. |
| Total Funding Request | $400,000 |
Download free group home business plan template
Are you ready to start drafting your group home business plan but need a little extra help? No worries! Download our free group home business plan template PDF to get started.
This template provides clear instructions and real-life examples to help you create a solid, detailed, and effective business plan. You can also modify or update it to fit your unique business goals and specific requirements.
Summary
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Frequently Asked Questions
Why do you need a business plan for a group home?
A business plan for a group home helps you define your goals, identify your target market, create financial projections, and outline operational strategies. It serves as a clear roadmap for success, helps ensure compliance with regulations, and improves your chances of securing funding and making informed decisions.
How can I charge for my group home services?
You can charge for your group home services in the following ways:
- Monthly fees
- Service packages
- Add-on fees
- Payment options
What common mistakes should I avoid in my group home business plan?
Common mistakes to avoid in a group home business plan:
- Failing to analyze competitors, local demand, and industry trends effectively.
- Overestimating revenue or underestimating costs for staffing, licensing, and care services.
- Lacking clear operational strategies for day-to-day management and staff requirements.
- Missing a unique value proposition that distinguishes the group home from competitors.
Is there any free group home business plan PDF available?
Yes, you can find free downloadable business plan PDFs for group homes on platforms like Upmetrics, LivePlan, Bplans, Growthink, and Wise Business Plans. These websites offer customizable templates specifically designed for group homes, making it easy to organize your ideas and financial projections.
How often should I update my group home business plan?
You should update your group home business plan at least once a year or whenever major changes happen, like new regulations or expansion plans. Regular updates help ensure your plan stays in line with your goals and the changing market.
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