If you think running a golf course is just about offering a great game, you’re halfway right. But the other half is all business. Planning expenses, managing bookings, keeping customers happy, and making sure the whole thing stays profitable.
Whether you’re just starting or trying to improve an existing course, a clear business plan helps you stay clear on what matters: money, service, and steady growth.
Need help getting your plan in order?
Don’t worry! This golf course business plan sample is here to help you get started.
Golf Course Business Plan Sample
Explore the sample business plan of FairwayVista Golf Club and get valuable tips to help you build each section of your own golf course business plan with confidence.
1. Executive Summary
FairwayVista Golf Club is a premier 18-hole golf course located in the scenic hills of Asheville, North Carolina. Our course is designed to offer an exceptional experience for golfers of all skill levels, featuring well-maintained greens, a driving range, a pro shop, and a clubhouse with a full-service restaurant and event space.
FairwayVista combines challenging play with breathtaking views, attracting golfers, families, and event organizers alike. Beyond recreation, we host tournaments, corporate outings, weddings, and community events, fostering connections and promoting an active, outdoor lifestyle in the Asheville region.
Mission Statement
With a friendly, golfing quality, we aim to create a golf destination that builds community, nurtures healthy living, and cultivates memorable experiences on and off the golf course.
Vision Statement
To become the most respected and beloved golf course in the Carolinas by blending natural beauty, sport, and hospitality into a memorable and inviting destination.
Target Market
FairwayVista Golf Club serves:
- Local golf enthusiasts and amateur players
- Tourists visiting Asheville
- Corporate clients planning outings or events
- Retirees and seniors looking for recreational options
- Families seeking local leisure activities
- Event planners organizing weddings and special occasions
Unique Selling Propositions (USPs)
What makes FairwayVista stand out:
- Breathtaking location in Asheville’s scenic hills
- A full-service experience including golf, dining, and event hosting
- Professional instruction from certified PGA(Professional Golfers' Association of America) coaches
- Membership options with exclusive benefits
Financial Projections Outlook
Based on service offerings and community interest, we project steady growth and profitability within the first three years. Here’s a quick breakdown:
| Financial Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $500,000 | $850,000 | $1,200,000 |
| Gross Profit | $400,000 | $720,000 | $1,040,000 |
| Operating Profit | $70,000 | $339,000 | $605,000 |
| Net Profit | $37,500 | $239,250 | $435,000 |
In addition to that, FairwayVista is seeking $1.8 million to upgrade its course, build a modern clubhouse, and invest in advanced driving range technology.
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2. Business Overview
FairwayVista Golf Club is a full-service golf destination located in Asheville, North Carolina, that provides an extraordinary experience to golfers, event attendees, and the local community.
We provide access to a beautiful 18-hole course, driving range, golf instruction, a professionally stocked pro shop, and a clubhouse with a restaurant and event space.
We integrate recreation and hospitality services to serve players, families, and event planners. We’re focused on connecting people through golf, events, and memorable experiences in a welcoming outdoor environment.
Legal Structure
FairwayVista Golf Club is a Limited Liability Company (LLC). The legal structure of an LLC provides operational flexibility and legal protection for the business and its owners.
Business Owner
Ellis Montgomery is the founder and owner of FairwayVista. Ellis spent his career in hospitality and event management. He is enthusiastic about creating community spaces to encourage recreation and participation in order to make meaningful connections.
Background Information
FairwayVista was created due to the demand for high-quality golf and event venues in Asheville. Since the focus was on both playing the game and gathering to socialize, we built FairwayVista to meet the recreational and social desires of as many people as possible.
We felt that we had a unique opportunity to build more than a golf course. We wanted to design a space that allowed people to come together in a relaxing and celebratory space.
Goals and Objectives
As the business grows and develops over time, here’s what FairwayVista Golf Club aims to achieve:
- Grow a loyal client base through outreach to the local community and seasonal promotions.
- Build a modern clubhouse and events space able to cater to weddings and corporate events.
- Build tech-enabled offerings on the course, such as Toptracer for the driving range.
- Enhance relationships with local tourism groups and event organizers.
- Develop regular revenue growth and a strong connection with the local community within three years of operation.
3. Industry and Market Research
Industry Overview
FairwayVista Golf Club is an 18-hole course in the mountains of Asheville, North Carolina. We welcome all skill levels and offer a driving range, pro shop, restaurant, and event space.
We aim to make a welcoming space where golf-focused communities come together—whether it’s for a casual round, a tournament, or a corporate event.
The global golf club market was valued at $4.05 billion in 2024 and is expected to reach $4.83 billion by 2030, growing steadily at 3.0% a year. This growth supports demand for clubs like FairwayVista in scenic, active cities.
Target Market
FairwayVista Golf Club serves a wide range of clients, including:
- Local golfers and amateurs seeking regular play and practice facilities
- Tourists visiting Asheville and looking for leisure activities
- Corporate clients organizing retreats, outings, and team-building events
- Retirees and seniors interested in active and social recreation
- Families seeking weekend activities and youth clinics
- Event planners who book scenic venues for weddings and private functions
Market Needs and Trends
The golf market is experiencing several new trends, including:
- Inclusive recreation: Golf facilities are starting to appeal more to women, youth, and casual players, who tend to like a more welcoming environment.
- Multi-use facilities: Golf clients are looking to play golf at locations that also have nice dining, event spaces, and social opportunities.
- Tech integration: Golfers are using things like golf clubs with swing analyzers, GPS carts, and range tracking systems such as Toptracer
- Lifestyle alignment: Golf is increasingly promoted as part of a healthy, balanced lifestyle attractive to wellness-minded consumers.
- Event flexibility: There is significant demand for venues that are picture-perfect, spacious, and multi-purpose for everything from corporate events to weddings and community events.
4. Competitive Analysis
The golf market in Asheville and the nearby area has notable competitors, with established courses having distinct attributes and experiences. So, it’s important to understand the strengths and market positions of competitors to define FairwayVista Golf Club's market niche.
The following table highlights key competitors in the Asheville area, identifying each competitor's strengths, weaknesses, and the market gaps that FairwayVista Golf Club could fill.
| Competitor | Strengths | Gaps / Opportunities for FairwayVista |
|---|---|---|
| Asheville Golf Course | Historic charm, central location | Older facilities, less focus on events |
| Broadmoor Golf Links | Wide fairways, scenic layout | Limited amenities beyond golf |
| Reems Creek Golf Club | Challenging course, natural setting | Less accessible, fewer group programs |
| Black Mountain Golf Club | Budget-friendly, family atmosphere | Smaller scale, basic clubhouse |
| High Vista Golf Club | Gated community, peaceful setting | Less visible to tourists, exclusive membership model |
By analyzing competitors' pricing, course features, customer engagement, and services, we can create opportunities to differentiate and serve our target market better.
SWOT Analysis
5. Key Offerings
FairwayVista Golf Club offers a complete blend of golf, leisure, dining, and event experiences for a wide audience—from casual golfers to event planners and corporate groups.
Golf Course Access
Our championship 18-hole course is designed to suit players of all skill levels with well-maintained greens, fairways, and scenic surroundings:
- Daily play passes for individuals and small groups
- Seasonal membership packages with exclusive benefits
- Organized league play and member tournaments
Driving Range & Practice Facilities
The club includes a full-featured driving range and short-game practice area:
- Open-access bays with natural and artificial turf
- Instructional zones for lessons and clinics
- Toptracer-enabled tracking for enhanced training and fun
Golf Instruction & Workshops
Our experienced and certified PGA instructors provide individualized instruction:
- One-on-one beginner and advanced lessons
- Group workshops for youth, seniors, and corporate groups
- Specialty training sessions on swing mechanics, putting, and course strategy
Event Space Rentals
FairwayVista offers flexible indoor and outdoor event space options:
- Weddings, receptions, and ceremonies with a picturesque backdrop
- Corporate events, retreats, and team-building activities
- Private golf tournaments and fundraising events
All events include catering options, staff support, and customized layouts.
Clubhouse Restaurant & Bar
Our restaurant, the Fairway Grille, has elevated casual dining through:
- Seasonal menus with locally sourced products
- Full-service bar including cocktails, wines, and regional craft beers
- Brunches, themed nights, and live entertainment on some weekends
Pro Shop
The professional shop on-site carries top-quality essentials for golf:
- Golf clubs, apparel, and accessories from national brands
- Club fittings, regripping, and custom orders
- Member discounts and private product lines
Unique Selling Points (USPs)
Here’s what makes FairwayVista unique:
- A beautiful mountain golf experience in the center of Asheville
- One-stop shop for golf, dining, and events
- Professional instructors and cutting-edge training resources
- Community-oriented programs and local partnerships
6. Sales and Marketing Strategy
Fairway Vista Golf Club connects with golfers, event planners, and the community as a whole in a balanced way. Our approach focuses on visibility, local partnerships, and what great experiences create long-lasting relationships to build word-of-mouth.
Marketing Tactics
We focus on building strong local recognition through community events and partnerships. To reach tourists, we collaborate with regional travel platforms and local hospitality businesses.
Online presence
FairwayVista will maintain a clean, mobile-friendly website featuring tee time bookings, event information, restaurant menus, and membership details. The site will be optimized for local search terms such as “Asheville golf course” and “best golf near me” to attract organic traffic.
Additionally, we’ll actively manage our Google Business profile by posting course photos, event promotions, customer reviews, and timely updates. This will help boost visibility, engage local search users, and position FairwayVista as a top golf destination in the region.
Social media marketing
We’ll use Instagram, Facebook, and YouTube to share course flyovers, event highlights, and member stories, giving potential guests a feel for the club. Paid ads will support promotions like seasonal offers and membership drives.
Community engagement and local partnerships
We will also connect with local visitor bureaus, wedding planners, and corporate offices to develop referral partnerships and event packages. Holding charity tournaments, community golf groups will support local ties and create first-time visits.
Sales Strategy
We’ll focus on providing excellent service and flexible options. Event spaces, group outings, and memberships will be easy to book through clear packages and friendly support. We’ll follow up with clients after events to build loyalty, offer rebooking discounts, and maintain relationships year-round.
7. Operations Plan
Our objective is to provide all golfers and guests with an enjoyable and safe experience in professionally managed conditions. Daily, we try to balance the efficient operational demands to manage the course, facilities, and guest services, and provide selections for desired enjoyment and relaxation.
Opening Procedures
Every day begins with preparation to open and ready the course, staff coordination, and full facility readiness.
- The greens, fairways, and tee boxes are reviewed and managed by the grounds crew.
- Golf carts are cleaned, charged, and ready for guests.
Guest Check-in and Front Desk
Front desk and pro shop staff assist with check-ins, tee times, rentals, and guest-related operations all day.
- Golfers are happily welcomed, checked in, and given a course map or cart key.
- Tee time reservations and event bookings are confirmed and adjusted when necessary.
- Merchandise, equipment, and refreshments sales are completed with the POS (Point of Sale) system.
Course Safety and Staff Oversight
Our trained team ensures safe play, proper monitoring, and a positive experience on and off the course to the best of our ability.
- Guest service staff are on course with the intent of helping guests and monitoring the pace of play. Equipment for rentals is regularly inspected and well-maintained.
- First-aid kits are available on-site, with staff aware of the emergency response plan.
8. Management Team
FairwayVista Golf Club has a committed leadership team. Their direction is to provide guests, members, and the greater Asheville community with a first-class, world-class golfing and event experience..
Key Management
Ellis Montgomery – CEO
Ellis Montgomery is the founder of FairwayVista. Ellis has a background in hospitality and loves golf and outdoor spaces. Ellis establishes the culture and long-term vision for FairwayVista Golf Club.
Riley Sutton – COO
Riley Sutton oversees daily operations and ensures the course and clubhouse run smoothly. From managing staff and scheduling events to maintaining course standards, Riley keeps FairwayVista efficient and enjoyable for both members and visitors.
Maya Patel – CFO
Maya Patel handles the financial side of FairwayVista. She manages budgets, tracks performance, and ensures the business stays on a path toward stable growth. Her attention to detail helps keep FairwayVista strong and sustainable.
Brooke Allen – Guest Services Coordinator
Brooke Allen is the go-to for visitors and members alike. She assists with bookings, membership questions, and day-to-day guest support. Her friendly approach makes sure everyone feels welcome from the moment they arrive.
Organization Chart
9. Financial Plan
A solid financial plan is key to launching and sustaining FairwayVista Golf Club. This section outlines how we plan to generate revenue, manage costs, and reinvest in our course, clubhouse, and services to support long-term growth.
Below is a detailed financial projection for the first three years of operation.
Profit and Loss Statement
The profit and loss statement presents FairwayVista’s projected financial performance for the first three years.
| Item | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Revenue | 500,000 | 850,000 | 1,200,000 |
| Cost of Goods Sold (COGS) | 100,000 | 130,000 | 160,000 |
| Gross Profit | 400,000 | 720,000 | 1,040,000 |
| Operating Expenses: | |||
| - Course & Facility Upkeep | 90,000 | 100,000 | 110,000 |
| - Salaries & Wages | 160,000 | 185,000 | 210,000 |
| - Marketing & Advertising | 30,000 | 40,000 | 55,000 |
| - Equipment Maintenance | 25,000 | 28,000 | 30,000 |
| - Utilities & Miscellaneous | 25,000 | 28,000 | 30,000 |
| Total Operating Expenses | 330,000 | 381,000 | 435,000 |
| Operating Profit | 70,000 | 339,000 | 605,000 |
| Depreciation Expense | 20,000 | 20,000 | 25,000 |
| Net Profit Before Tax | 50,000 | 319,000 | 580,000 |
| Tax Expense (25%) | 12,500 | 79,750 | 145,000 |
| Net Profit | 37,500 | 239,250 | 435,000 |
Cash Flow Statement
The cash flow projection shows how FairwayVista will handle cash inflows and outflows to remain stable year-over-year.
| Cash Flow Items | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Operating Activities | |||
| Net Profit (Before Tax) | 50,000 | 319,000 | 580,000 |
| Depreciation & Amortization | 20,000 | 20,000 | 25,000 |
| Change in Accounts Receivable | -5,000 | -3,000 | -2,000 |
| Change in Inventory | -10,000 | 5,000 | — |
| Change in Accounts Payable | 6,000 | 4,000 | 3,000 |
| Net Cash from Ops Activities | 61,000 | 345,000 | 606,000 |
| Investing Activities | |||
| Course Enhancements | -90,000 | -40,000 | -20,000 |
| Clubhouse & Event Space | -100,000 | -20,000 | -10,000 |
| Tech for Driving Range | -40,000 | -15,000 | -5,000 |
| Net Cash from Investing | -230,000 | -75,000 | -35,000 |
| Financing Activities | |||
| Owner Equity/Funding | 450,000 | — | — |
| Loan Repayment | -15,000 | -25,000 | -30,000 |
| Interest Paid | -10,000 | -8,000 | -5,000 |
| Net Cash from Financing | 425,000 | -33,000 | -35,000 |
| Net Cash Flow | 256,000 | 237,000 | 536,000 |
| Opening Cash Balance | 0 | 256,000 | 493,000 |
| Closing Cash Balance | 256,000 | 493,000 | 1,029,000 |
Balance Sheet
This balance sheet highlights FairwayVista’s expected financial position with strong assets, manageable liabilities, and steady equity growth.
| Item | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Assets: | |||
| - Current Assets | 120,000 | 160,000 | 210,000 |
| - Cash | 50,000 | 100,000 | 150,000 |
| - Inventory | 70,000 | 60,000 | 60,000 |
| - Non-Current Assets | 480,000 | 500,000 | 520,000 |
| - Golf Facilities & Grounds | 460,000 | 480,000 | 500,000 |
| - Driving Range Tech | 20,000 | 20,000 | 20,000 |
| Total Assets | 600,000 | 660,000 | 730,000 |
| Liabilities: | |||
| - Current Liabilities | 120,000 | 80,000 | 60,000 |
| - Accounts Payable | 30,000 | 20,000 | 15,000 |
| - Short-Term Loans | 90,000 | 60,000 | 45,000 |
| Total Liabilities | 120,000 | 80,000 | 60,000 |
| Owner's Equity | 480,000 | 580,000 | 670,000 |
| Total Liabilities & Equity | 600,000 | 660,000 | 730,000 |
Funding Requirements
FairwayVista Golf Club is seeking $1.8 million to complete renovations, expand the clubhouse, upgrade the driving range, and support a strategic marketing push.
| Item | Amount ($) |
|---|---|
| Facility Renovation | 600,000 |
| Clubhouse and Event Buildout | 400,000 |
| Driving Range Tech & Equipment | 250,000 |
| Landscaping & Maintenance Gear | 150,000 |
| Marketing and Outreach | 200,000 |
| Operating Reserve | 200,000 |
| Total Funding Required | 1,800,000 |
Download a Free Golf Course Business Plan Template
Thinking about launching your own golf course and need a solid place to start? We’re here to help. Download our free golf course business plan template (PDF) to get going.
This easy-to-follow template includes helpful guidance and real-world examples to walk you through each section of your plan. Whether you're building a new course or expanding an existing one, you can customize it to match your goals and vision.
Conclusion
After exploring the example of the golf course business plan, you should have a better grasp of how to structure each section of your plan.
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Frequently Asked Questions
What is a golf course business plan, and why is it important?
A golf course business plan is a detailed document that outlines the business concept, target market, operational strategy, financial projections, and growth plans for a golf course. It serves as a roadmap for the business and is essential for securing funding, attracting partners, and guiding operations.
What should be included in a golf course business plan?
A comprehensive plan should include:
- Executive summary
- Business overview
- Market analysis
- Services offered
- Marketing and sales strategy
- Management structure
- Financial projections
- Funding requirements
How do I estimate startup costs for a golf course?
Startup costs typically include land acquisition or lease, course construction or renovation, clubhouse facilities, equipment, staffing, and marketing. A detailed budget should be created based on the scale and scope of your operation.
What are the common mistakes to avoid while writing a business plan?
Many business plans fail due to a lack of clarity, not creating realistic financial projections, or doing weak market research. It's also a mistake to ignore potential competitors or rely on generic goals without clear strategies.
Overcomplicating the language can confuse readers, especially investors. Always back claims with data and avoid assuming your idea will sell itself. A strong business plan is specific, grounded, and actionable.
How do I define my target market?
Identify the demographics and interests of your ideal customers—this might include local golf enthusiasts, tourists, retirees, corporate clients, and event planners. Use local data and trends to support your analysis.
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