Every year, people want something different from their vacations. But right now? It’s all about quiet escapes, unique stays, and places that feel real.
That’s exactly why glamping is taking off! From mountain domes to beachside tents, travelers want nature with a side of comfort—and they’re paying good money for it without actually camping.
If you’re thinking about jumping in and starting your own glamping business, you’re in the right place.
This glamping business plan example helps you plan it the right way—setup, costs, logistics, and how to build something that works in real life.
Glamping Business Plan Example
Explore this business plan example of EmberSol Retreats to gain practical insights and inspiration for writing your own glamping business plan.
1. Executive Summary
EmberSol Retreats is a small retreat space in Bend, Oregon, offering quiet, comfortable stays for people who need a break from the noise. We’ve set up simple glamping spots—canvas tents, domes, and wooden cabins—where guests can rest, breathe, and enjoy the outdoors without giving up basic comforts.
Our team comes from different backgrounds—some of us have worked in wellness, others in day-to-day guest care or running small businesses. Together, we keep things running, welcome people in, and try to create an experience that feels calm and genuine. We offer things like yoga, guided nature walks, seasonal meals, and small group gatherings, depending on the time of year.
At the heart of it, EmberSol is about giving people a place to slow down and enjoy what’s around them—simple as that.
Mission Statement
To offer nature-based stays that promote rest, simplicity, and connection through comfortable glamping experiences that inspire people to recharge and live more mindfully.
Vision Statement
To become a leading name in eco-lifestyle travel, known for thoughtful design, guest wellbeing, and a deep respect for nature across unique outdoor locations in the Pacific Northwest and beyond.
Target Market
EmberSol Retreats serves:
- Urban professionals looking for relaxing weekend escapes
- Couples seeking quiet, romantic getaways or outdoor elopements
- Eco-conscious Millennials and Gen Z travelers who value sustainability
- Digital nomads in search of peaceful remote work destinations
- Families introducing children to nature through safe, stylish accommodations
- Event and retreat organizers hosting wellness workshops, micro-weddings, and creative gatherings
Unique Selling Propositions (USPs)
EmberSol stands out by offering:
- Beautifully designed glamping units with private amenities
- A full guest experience, including wellness activities, dining, and guided nature outings
- A strong focus on sustainability, using eco-conscious practices and local partnerships
- A peaceful, limited-capacity retreat designed for privacy, calm, and connection
- Instagram-worthy settings perfect for memory-making and storytelling
Financial Projections Outlook
We expect to generate approximately $280,000 in revenue during our first year, primarily through glamping bookings, small events, and on-site offerings.
With consistent marketing efforts, strong seasonal interest, and guest referrals, we anticipate a 60% increase in revenue in the second year, followed by 35% growth in the third year. By Year 3, the projected revenue is estimated to reach around $620,000.
| Financial Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total Revenue | $280,000 | $460,000 | $620,000 |
| Gross Profit | $235,000 | $395,000 | $540,000 |
| Operating Expenses | $168,000 | $191,500 | $217,000 |
| Net Profit (After Tax) | $53,600 | $162,800 | $258,400 |
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2. Company Description
EmberSol Retreats is a small, tucked-away place out in Bend, Oregon. It’s for folks who just want to get out of the noise for a bit—somewhere quiet, where the trees do most of the talking. Nothing fancy here, but it’s comfortable. It has a warm bed, a hot shower, and space to breathe.
We’ve got a few spots—canvas tents, domes, and little cabins. Each one’s got heat, a bathroom, and yeah, there’s Wi-Fi if you really need it. People come out here to do yoga in the morning, walk the trails, eat good food, or just sit by the fire and not do much at all.
This place isn’t about schedules or doing a bunch of stuff. It’s about slowing down, clearing your head, and feeling a little more like yourself again.
Legal Structure
EmberSol Retreats is registered as a Limited Liability Company (LLC), which offers legal protection, flexibility in management, and scalability for future growth.
Business Owner
Mira Ellington started EmberSol Retreats to give people a peaceful place to relax and enjoy nature. She looks after the day-to-day work, supports her team, and makes sure everything runs smoothly for the guests.
Background Information
EmberSol began with a simple idea: More people are looking for quiet, comfortable places to enjoy nature. It was created for those who need a break, want to rest, and step away from daily stress—without giving up the comfort of a nice stay.
The retreat was built with care for the environment. It uses natural materials, works with local businesses, and follows simple practices to protect the land and support the nearby community.
Goals and Objectives
- Successfully launched the Bend, Oregon retreat and established a loyal customer base.
- Maintain high guest satisfaction through exceptional service and clean, well-designed accommodations.
- Reach 65–80% occupancy during peak seasons within the first two years.
- Grow brand recognition in the Pacific Northwest as a leader in eco-luxury travel.
- Explore future expansion into new nature destinations while maintaining sustainable operations.
3. Market Analysis
The Eco-Lifestyle Travel industry is growing quickly, driven by a rising interest in nature-focused, sustainable, and wellness-based travel. The global glamping market size was valued at $2.3 billion in 2024 and is expected to reach $5.2 billion by 2034, growing at a CAGR of 8.2% from 2025 to 2034.
More people are choosing experiences that support rest, personal well-being, and environmental awareness. The glamping segment, in particular, is becoming a popular choice among travelers who want to enjoy the outdoors while still having access to comfort and amenities.
In regions like the Pacific Northwest, this trend is especially strong. Travelers are looking for weekend escapes, peaceful environments, and unique stays that go beyond traditional hotels or campgrounds.
Market Needs
EmberSol Retreats meets several key needs in the travel market:
- Comfort in nature: Guests want to experience the outdoors but still have privacy, warmth, and modern comforts.
- Sustainable stays: More travelers are choosing eco-conscious options that reflect their values.
- Personal wellness: There’s growing interest in experiences that support rest, reflection, and mental clarity.
- Unique venues: Guests are seeking places that feel special—ideal for small events, couples’ getaways, and solo retreats.
- Local flavor: Travelers want food, activities, and experiences that reflect the local area and culture.
Target Market
EmberSol Retreats is built for travelers who want a deeper connection to nature without giving up comfort. Our ideal guests include:
- Urban professionals looking for short getaways
- Eco-conscious millennials and Gen Z travelers who value sustainability
- Couples booking romantic escapes or outdoor weddings
- Digital nomads seeking quiet, inspiring spaces to work and rest
- Families introducing children to the outdoors in a safe, comfortable way
- Retreat and event planners organizing small, meaningful gatherings
These guests value experiences, aesthetics, and purpose. They’re also more likely to share their stay online, helping to grow awareness of the brand.
A customer persona helps you better understand who you're creating your glamping experience for. It gives insight into your ideal guest’s needs, habits, preferences, and challenges—so you can design your services, marketing, and overall experience in a way that truly connects with them.
Competitor Overview
Our key competitors are:
- Under Canvas – Known for upscale tents near national parks
- Collective Retreats – Offers stylish outdoor lodging in high-profile destinations.
- Glamping Hub – A listing platform for a wide range of unique stays
- The Vintages Trailer Resort – A retro lodging experience in Oregon wine country
- Outposts Co. – Cabin-based getaways with a focus on nature and privacy
Emerging Trends
Several key trends are shaping the market and creating new opportunities for EmberSol Retreats:
- Eco-conscious travel is growing, with guests looking for low-impact stays that respect the environment.
- Wellness and slow travel are on the rise, with more people choosing quiet, nature-based trips to reduce stress.
- Remote work flexibility allows digital nomads to book longer stays in peaceful, inspiring settings.
- Event-based retreats such as elopements, yoga workshops, and creative gatherings are gaining popularity.
- Social media influence continues to drive bookings as travelers seek beautiful, photo-worthy experiences.
These trends support EmberSol’s unique combination of nature, comfort, and mindful design.
4. Business Offerings
EmberSol Retreats offers a collection of nature-centered services designed to help guests relax, recharge, and reconnect. From thoughtfully designed lodging to curated wellness experiences, each service supports a peaceful and memorable escape.
Luxury Accommodations
EmberSol Retreats is a small place out in nature where people can stay and slow down for a bit. There are a few options: canvas tents, domes, and little wooden cabins. Each one has what you need: a good bed, your own bathroom, heat or AC if the weather calls for it, Wi-Fi if you need to check in, and a spot outside to sit and take it all in. It’s simple, quiet, and comfortable—nothing fancy, just a good place to be.
Wellness and Outdoor Experiences
Guests can enjoy simple activities that help them relax and feel calm. These include yoga, meditation, guided hikes, stargazing, and quiet nature walks. For those who want more, spa add-ons and small creative workshops are available.
Fresh, Local Food
The retreat offers healthy meals made with local ingredients. Guests can enjoy chef-prepared dinners, picnic baskets, or barbecue kits to use on their own. Meals are simple, fresh, and made to match the peaceful vibe of the retreat.
Small Events and Retreats
EmberSol also hosts small events like outdoor weddings, group retreats, and team getaways. The team helps plan and set up everything so guests can focus on enjoying their time. Lodging and meals can be included.
Souvenirs and Eco Shop
There’s a small shop at the retreat with local items that guests can take home. It includes eco-friendly products, natural body care, and handmade gifts from local makers.
5. Marketing Strategy
EmberSol Retreats will focus on building trust and excitement through thoughtful, authentic marketing—both online and within the local community. The goal is to create a strong presence, attract the right guests, and build lasting relationships.
Online Marketing
- We’ll use Instagram and Pinterest to share photos and videos of our glamping tents, domes, nature trails, and event setups. Behind-the-scenes clips, sunrise yoga, and cozy campfire scenes will inspire potential guests to book their own peaceful escapes.
- Our website will offer a simple, easy-to-use booking experience, along with virtual tours, guest reviews, and tips for planning a relaxing nature getaway in Oregon.
- Targeted Google and Meta ads will help travelers find us when they search for terms like “Oregon glamping,” “luxury retreats in Bend,” or “romantic nature getaways.”
- We’ll also build an email list of past guests and interested travelers. Seasonal updates, last-minute offers, and travel tips will keep EmberSol at the top of the mind and encourage return visits.
Offline Marketing
- We’ll partner with local vendors, wedding planners, and wellness coaches to offer retreat and event packages that fit our values and vibe.
- A referral program will thank happy guests for spreading the word with perks like discounts or special add-ons.
- We’ll attend local travel, sustainability, and small business events in Oregon to connect with the community and build brand awareness.
- Branded signs, event flyers, and collaboration with nearby tourism boards will help people visiting Bend discover EmberSol as a hidden gem for nature stays.
This grounded, community-first approach will help EmberSol Retreats grow naturally, earning trust through real experiences and thoughtful partnerships.
6. Management Team
The management team at EmberSol Retreats is made up of passionate individuals with experience in hospitality, wellness, business, and guest services. Each team member plays a key role in building a brand that blends nature, comfort, and sustainability. Together, they are focused on delivering a memorable guest experience while keeping the business grounded in its eco-friendly values.
Key Management
Mira Ellington – CEO and Founder
Mira is the heart and mind behind EmberSol Retreats. As the founder and CEO, she leads the company’s vision, brand direction, and growth strategy. Her background in hospitality and environmental design drives the unique guest experience EmberSol offers. Mira is passionate about slow travel, wellness, and creating spaces that invite rest and reflection.
Daniel Wu – Chief Operating Officer (COO)
Daniel oversees the day-to-day operations of the retreat. From staffing and logistics to guest experience management, he ensures that every part of EmberSol runs smoothly. With a strong background in boutique resort management, Daniel brings structure and consistency to the guest journey.
Jamie Rowe – Marketing Director
Jamie handles all things related to brand visibility and guest outreach. From running social media campaigns to managing influencer partnerships and content creation, Jamie is focused on bringing EmberSol’s story to life and attracting the right audience.
Organization Chart
7. Operations Plan
EmberSol Retreats focuses on offering smooth, thoughtful, and high-quality guest experiences while maintaining eco-friendly operations. Below is a simple breakdown of our core activities and who is responsible for each one.
| Category | Key Activities | Team Responsible |
|---|---|---|
| Guest Services | Check-in/out, handle bookings, assist guests | Admin & Reception Team |
| Housekeeping | Clean units, restock supplies, ensure readiness | Housekeeping Team |
| Maintenance | Property upkeep, safety checks, repair of tents, domes, and cabins | Operations & Maintenance |
| Guest Experiences | Yoga sessions, hikes, workshops, campfire storytelling | Experience & Activities Team |
| Food & Dining | Manage delivery of meals, BBQ kits, private dining experiences | Catering Partner & Event Support |
| Booking & Tech | Online reservations, automated messages, feedback collection | IT & Admin Team |
| Sustainability | Waste management, energy tracking, eco-practices | Operations Manager |
| Inventory | Order linens, firewood, guest supplies | Inventory & Admin Team |
| Marketing | Social media content, influencer outreach, seasonal promotions | Marketing Team |
Key Focus Areas
- Ensure every guest receives a warm welcome, a clean stay, and helpful service.
- Keep online booking simple and clear with helpful reminders and flexible options.
- Use eco-friendly practices in all areas, from energy use to food sourcing.
- Offer more than just a place to sleep—create meaningful, guided nature experiences.
- Maintain strong teamwork with clear roles, schedules, and seasonal support when needed.
8. Funding Request
EmberSol Retreats is seeking a total of $350,000 in funding to support the development, launch, and early operations of its first luxury glamping site in Bend, Oregon. This investment will cover essential startup costs and create a strong foundation for sustainable growth.
Use of Funds
The requested funds will be allocated across the following key areas:
| Category | Estimated Cost |
|---|---|
| Land preparation and landscaping | $45,000 |
| Glamping units (tents, domes, cabins) | $90,000 |
| Furnishings and interior décor | $40,000 |
| Infrastructure (water, electricity, plumbing) | $50,000 |
| Digital booking system & website | $15,000 |
| Marketing & launch campaigns | $35,000 |
| Licensing, permits, insurance | $10,000 |
| Staff housing setup | $25,000 |
| Working capital (first 6 months) | $40,000 |
| Total | $350,000 |
9. Financial Plan
EmberSol Retreats expects steady growth in bookings and revenue as brand awareness increases and the retreat establishes itself as a preferred destination for eco-conscious travelers. The following tables show projected performance over the first three years.
Income Statement
This income statement shows the expected revenue, costs, and net income for the first three years of operations.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | |||
| Lodging Income | $245,000 | $400,000 | $540,000 |
| Event Packages | $20,000 | $40,000 | $50,000 |
| Food & Dining Add-ons | $10,000 | $15,000 | $20,000 |
| Merchandise Sales | $5,000 | $5,000 | $10,000 |
| Total Revenue | $280,000 | $460,000 | $620,000 |
| Cost of Goods Sold (COGS) | |||
| Supplies & Materials | $20,000 | $25,000 | $30,000 |
| Food & Beverage Cost | $15,000 | $25,000 | $30,000 |
| Merchandise Inventory Cost | $10,000 | $15,000 | $20,000 |
| Total COGS | $45,000 | $65,000 | $80,000 |
| Gross Profit | $235,000 | $395,000 | $540,000 |
| Operating Expenses | |||
| Salaries & Wages | $80,000 | $100,000 | $120,000 |
| Marketing & Advertising | $35,000 | $30,000 | $25,000 |
| Utilities & Maintenance | $18,000 | $22,000 | $25,000 |
| Insurance & Licenses | $8,000 | $8,500 | $9,000 |
| Website & Tech Subscriptions | $5,000 | $5,000 | $6,000 |
| Office/Admin Costs | $7,000 | $8,000 | $10,000 |
| Event Coordination & Staffing | $10,000 | $12,000 | $15,000 |
| Miscellaneous | $5,000 | $6,000 | $7,000 |
| Total Operating Expenses | $168,000 | $191,500 | $217,000 |
| Net Operating Profit | $67,000 | $203,500 | $323,000 |
| Taxes (Estimated @ 20%) | $13,400 | $40,700 | $64,600 |
| Net Profit After Tax | $53,600 | $162,800 | $258,400 |
Cash Flow Statement
This table shows how much cash the business expects to bring in and spend each year, ensuring it can meet all its financial obligations.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Cash Inflows | |||
| Revenue from Operations | $280,000 | $460,000 | $620,000 |
| Equity Investment / Funding | $350,000 | $0 | $0 |
| Total Inflows | $630,000 | $460,000 | $620,000 |
| Cash Outflows | |||
| Capital Expenditures | $230,000 | $30,000 | $20,000 |
| Salaries | $80,000 | $100,000 | $120,000 |
| Marketing | $35,000 | $30,000 | $25,000 |
| Utilities & Maintenance | $18,000 | $22,000 | $25,000 |
| Loan Interest / Repayment | $10,000 | $15,000 | $15,000 |
| Vendor Payments (COGS) | $45,000 | $65,000 | $80,000 |
| Insurance & Admin | $20,000 | $22,000 | $25,000 |
| Other Expenses | $12,000 | $15,000 | $18,000 |
| Total Outflows | $450,000 | $299,000 | $328,000 |
| Net Cash Flow | $180,000 | $161,000 | $292,000 |
| Opening Cash Balance | $0 | $180,000 | $341,000 |
| Closing Cash Balance | $180,000 | $341,000 | $633,000 |
Balance Sheet
This table shows the financial position of EmberSol Retreats at the end of each year, including what it owns (assets), what it owes (liabilities), and the owner's equity.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| ASSETS | |||
| Current Assets | |||
| Cash & Cash Equivalents | $180,000 | $341,000 | $633,000 |
| Accounts Receivable | $5,000 | $7,000 | $10,000 |
| Inventory (Retail, F&B, Supplies) | $8,000 | $10,000 | $12,000 |
| Prepaid Expenses | $7,000 | $8,000 | $9,000 |
| Total Current Assets | $200,000 | $366,000 | $664,000 |
| Fixed Assets | |||
| Property Improvements | $100,000 | $105,000 | $110,000 |
| Glamping Units (Tents, Domes, Cabins) | $90,000 | $95,000 | $100,000 |
| Furniture & Fixtures | $25,000 | $30,000 | $30,000 |
| Equipment & Tools | $15,000 | $20,000 | $20,000 |
| Less Accumulated Depreciation | ($20,000) | ($35,000) | ($50,000) |
| Net Fixed Assets | $210,000 | $215,000 | $210,000 |
| TOTAL ASSETS | $410,000 | $581,000 | $874,000 |
| LIABILITIES | |||
| Current Liabilities | |||
| Accounts Payable | $10,000 | $12,000 | $13,000 |
| Short-Term Loan Payments | $15,000 | $15,000 | $15,000 |
| Accrued Expenses | $5,000 | $6,000 | $7,000 |
| Total Current Liabilities | $30,000 | $33,000 | $35,000 |
| Long-Term Liabilities | |||
| Business Loan Balance | $85,000 | $70,000 | $55,000 |
| Total Liabilities | $115,000 | $103,000 | $90,000 |
| EQUITY | |||
| Owner’s Capital Investment | $200,000 | $200,000 | $200,000 |
| Retained Earnings | $41,400 | $204,200 | $463,200 |
| Net Income (Current Year) | $53,600 | $162,800 | $258,400 |
| Total Equity | $295,000 | $567,000 | $921,600 |
| TOTAL LIABILITIES & EQUITY | $410,000 | $670,000 | $1,011,600 |
Download a Free Glamping Business Plan Template
Are you ready to start writing a business plan for your glamping business? But need help with that? Well, look no further! Here’s our glamping business plan template PDF to get started.
This investment-ready template comes with easy-to-follow instructions and practical examples to help you draft a solid plan. You can also customize it to match your unique vision, location, and business goals.
Conclusion
Now, you understand how to write a professional business plan for your glamping business. However, writing an investor-friendly business plan isn’t an easy task as there are so many aspects to consider while writing a plan.
This is especially true when you're new to this game. But not to worry, consider using Bizplanr, an AI business plan generator, to create business plans more efficiently.
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Frequently Asked Questions
How do I create a successful glamping business plan?
Here’s how you can create a successful glamping business plan, step by step:
- Define your business idea—what you're offering and who your ideal guests are.
- Choose the right location to shape the guest experience and type of stay.
- Outline your services, pricing, marketing, and daily operations.
- Add realistic financial projections and growth plans.
- Keep the plan practical and easy to follow, and highlight what makes your retreat unique.
What key financial statements should be covered in a business plan?
A complete business plan should include these three key financial statements:
- Income statement – This shows your expected revenue, expenses, and profit over time.
- Cash flow statement – Tracks the movement of money in and out of your business.
- Balance sheet – Lists your assets, liabilities, and overall financial position.
These statements help you understand the financial health of your business and are essential if you plan to seek funding or monitor performance.
Does a glamping business plan help secure funding?
Yes, a business plan is essential for securing funding for your glamping business as it helps you:
- Showcase investors or lenders that you have a clear and well-thought-out strategy.
- Highlight your understanding of the target market and guest experience.
- Outline key areas like location, services, pricing, marketing, and operations.
- Demonstrate the financial viability of your business and prove why it’s worth investing in.
Why is a marketing plan essential for the glamping business?
A marketing plan is essential because it helps you attract and reach the right guests. Glamping is a competitive and visually-driven market—people often book based on how the experience is presented. Your marketing plan outlines how you’ll promote your business, which channels you’ll use (like social media, travel sites, or local partnerships), and how you’ll position your retreat to stand out. It’s not just about advertising—it’s about building a consistent message and guest experience.
When should I update my glamping business plan?
Review your glamping business plan at least once a year or after major changes like new services or pricing updates. Keeping it updated ensures your goals, strategy, and finances stay aligned with your business.
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