If you’ve got the skill to help others grow their careers, make big decisions, and reach personal goals, you’re already a coach. So, why not turn that talent into a profitable coaching business?
But success doesn’t happen by chance—you need a clear plan to set goals, outline strategies, and manage finances.
Wondering how to draft a plan?
This coaching business plan example is just for your help and inspiration.
Life coaching business plan example
Starting a successful coaching business begins with a well-crafted business plan—it’s the foundation for growth and long-term success.
Discover the business plan example of ElevatePath Coaching Solutions to get practical insights and ideas for building your own plan.
1. Executive summary
ElevatePath Coaching Solutions is a professional development firm located in Denver that aims to empower individuals and organizations to reach their full potential.
We have a team of professionals, executives, and personal coaches specializing in leadership development, career transition, team-building workshops, and online learning programs.
Our purpose is to assist our clients to overcome challenges, grow their personality, and create a lasting impact.
Mission statement
Through personalized coaching solutions, we aim to inspire growth and transformation as well as empower individuals and organizations to reach their highest potential.
Vision statement
To become a leading coaching firm recognized for delivering impactful experiences, driving personal and professional growth, and shaping tomorrow’s leaders.
Target market
ElevatePath Coaching Solutions serves:
- Professionals looking for career advancement or transitions.
- Executives and managers aiming to enhance leadership skills.
- Entrepreneurs and business owners seeking strategic guidance.
Unique Selling Propositions (USPs)
ElevatePath stands out by offering:
- Customized coaching programs tailored to each client’s goals.
- Flexible learning options with in-person, virtual, and online resources.
- Experienced coaches with proven expertise in leadership and career development.
Financial projections outlook
We expect to earn $250,000 in Year 1 from coaching programs, workshops, and online resources. With 60% growth in Year 2 and 50% in Year 3, revenue could reach $600,000 by Year 3 through scalable growth and marketing.
| Year | Projected Revenue ($) | Annual Growth Rate (%) | Projected Gross Margin (%) |
|---|---|---|---|
| Year 1 | 250,000 | 0 | 50 |
| Year 2 | 400,000 | 60 | 60 |
| Year 3 | 600,000 | 50 | 65 |
These projections show steady revenue growth and improving profitability over three years. With a scalable model and strong marketing strategies, the business is well-positioned for sustainable growth and long-term success.
Liking the plan you're reading? It's AI generated.
Generate Your Own Using Bizplanr AI
2. Business overview
ElevatePath Coaching Solutions is a Denver-based coaching company dedicated to helping professionals and organizations achieve success.
We offer custom coaching programs, including one-on-one sessions, group coaching, leadership development, and online courses, focused on career growth, leadership improvement, and personal goal setting.
Our approach blends modern strategies with proven coaching techniques to deliver measurable results and long-term success.
Legal structure
ElevatePath Coaching Solutions operates as a Limited Liability Company (LLC), offering flexibility, scalability, and protection for the owner.
Business owner
Samantha Carter, the Owner of ElevatePath, has years of experience in leadership development and personal coaching. She is passionate about creating lasting change in others.
Background information
ElevatePath was created to help professionals and businesses navigate the challenges of today’s fast-paced world.
With so many people looking for clarity and direction, we saw the need for personalized coaching that delivers real results. That’s why we focus on providing structured programs and practical solutions to support growth and success.
Goals and objectives
- Build a strong client base through targeted marketing and referral programs.
- Develop an online learning platform for self-paced coaching solutions.
- Partner with businesses to deliver team-building and leadership development programs.
- Achieve financial stability and consistent revenue growth within the first three years.
3. Services offered
ElevatePath Coaching Solutions provides a spectrum of services to individuals and corporations for personal and professional development.
Personal coaching
We offer career development, personal growth, and work-life balance personal one-to-one coaching. Our coaches collaborate closely with clients to define goals, build confidence, and realize tangible strategies for success.
Leadership development programs
We deliver tailored training for executives, managers, and teams to develop leadership capabilities and performance improvement. There are sessions on communication, decision-making, and management for teams within an organization to work better.
Group coaching
Our group coaching mainly targets teamwork that can be responsible for growing the culture of an organization and keeping productivity at an all-time high. We host workshops and seminars on topics such as time management, conflict resolution, and effective communication.
E-learning courses and resources
Self-paced flexible online courses and downloadable resources for working clients. Courses cover a wide range of topics, from setting goals and overcoming productivity hacks to leadership strategies.
4. Market and customer analysis
The coaching industry has been experiencing significant growth in recent years. According to the IBISWorld report, the total market revenue of US coaching businesses was estimated at $14.1 billion in 2024. This growth is driven by increasing demand for personal and professional development services across various sectors.
Emerging trends
The coaching industry is on a high growth trajectory since more people and businesses are seeking personal and professional development.
- A great demand for personal development as more and more individuals are seeking self-improvement and career growth.
- Virtual coaching has become in demand through digital platforms, offering flexibility and accessibility.
- Corporate coaching is also gaining popularity because companies are now investing in developing leadership skills along with the performance of teams.
This growth indicates the increased demand for customized coaching services to help individuals and businesses succeed.
Target market
ElevatePath Coaching Solutions focuses on professionals, executives, entrepreneurs, and organizations looking to improve performance, leadership, and personal growth.
Our primary target segments include:
- Professionals seeking career growth, skill development, or work-life balance.
- Executives and Managers aiming to enhance leadership and team management skills.
- Entrepreneurs and Startups need strategic planning and business growth coaching.
- Organizations looking to boost employee performance, workplace culture, and team collaboration.
Market needs
ElevatePath Coaching Solutions meets the growing demand for personal and professional development through customized coaching programs. Here’s a list of key market needs:
- Career growth: Guidance for job transitions and skill enhancement.
- Leadership training: Building stronger leaders and improving team performance.
- Work-life balance: Support for managing stress and boosting productivity.
- Entrepreneur support: Strategic planning and business growth coaching.
5. Competitor research
The coaching industry has many well-known companies and growing platforms. While these competitors have strong features, they also have weaknesses that ElevatePath Coaching Solutions can improve upon.
Key competitors
1. Tony Robbins Coaching
A globally recognized brand known for personal development and life coaching.
Strengths:
- Famous and trusted worldwide.
- Offers large seminars and motivational events.
- Focuses on mindset growth and success strategies.
Weaknesses:
- High prices make it less affordable for small businesses and individuals.
- Programs are more general and lack personal customization.
- Focuses more on motivation than hands-on coaching.
2. BetterUp
A digital platform offering virtual coaching and leadership development.
Strengths:
- Uses AI to personalize coaching programs.
- Targets corporate clients and executives.
- Provides data-driven insights to track progress.
Weaknesses:
- Focuses mainly on big companies, not individuals or small businesses.
- The digital-only approach may lack personal connections.
- Heavy reliance on technology, which may not fit all clients’ needs
3. CoachHub
An online coaching platform for leadership and skills development.
Strengths:
- Large network of certified coaches.
- Good for businesses with teams in different locations.
- Tracks progress using data analytics.
Weaknesses:
- Limited services for personal coaching.
- Expensive for smaller businesses and solo entrepreneurs.
- Focuses mainly on online coaching with no in-person options.
Competitive advantages
ElevatePath Coaching Solutions fills the gaps by offering:
- Affordable pricing for individuals and small businesses.
- Personalized coaching programs instead of one-size-fits-all approaches.
- Both in-person and virtual options to fit different client preferences.
- Focus on measurable results and practical strategies, not just motivation.
SWOT analysis
This approach makes ElevatePath Coaching Solutions more accessible, flexible, and results-driven than larger competitors.
6. Sales and marketing strategy
ElevatePath Coaching Solutions will use simple and effective ways to attract clients and grow the business.
Marketing strategy
- We’ll use LinkedIn, Instagram, and Facebook to share coaching tips, client success stories, and updates.
- Our website will highlight services, client testimonials, and free resources to help visitors learn more and get started.
- Hosting events will help us connect with individuals and businesses looking for coaching solutions.
- We’ll collaborate with local businesses and professional groups to reach more clients.
Sales strategy
We’ll focus on building trust and long-term relationships with clients.
- Offering free sessions will let clients experience our services and see the value we provide.
- Affordable plans for ongoing coaching will help clients stay committed to their growth.
- Rewards for referrals will encourage satisfied clients to recommend our services.
Pricing strategy
We’ll keep pricing fair and flexible to suit different budgets.
- Competitively priced to attract new clients.
- Discounted rates for teams and organizations.
- Budget-friendly subscriptions for ongoing support.
This strategy ensures services are accessible while supporting the growth of the business.
7. Management team and organization structure
ElevatePath Coaching Solutions is led by a team of dedicated and experienced professionals, each bringing unique expertise and a shared passion for empowering individuals and organizations to achieve their goals.
Owner & key managers
Samantha Carter – CEO (Founder)
As the founder and driving force behind ElevatePath, Samantha Carter leads with vision and purpose. With years of experience in professional coaching and leadership development, she is committed to helping clients unlock their full potential and achieve transformative growth.
Ethan Monroe – COO
Ethan Monroe is the backbone of daily operations at ElevatePath. As Chief Operating Officer, he ensures programs run smoothly, manages resources effectively, and keeps the business organized and efficient.
Laura Bennett – CFO
Laura Bennett is the financial strategist of the team. As Chief Financial Officer, she brings expertise in budgeting, forecasting, and resource management, ensuring the company remains financially healthy and sustainable.
Olivia Taylor – Lead Coach
Olivia Taylor is the heart of ElevatePath’s coaching programs. With a wealth of experience in leadership training and personal development, she designs impactful sessions and inspires clients to achieve meaningful results.
Chloe Reed – Marketing Manager
Chloe Reed is the creative engine behind ElevatePath’s marketing strategies. From managing social media campaigns to building brand awareness, she ensures the business stays visible and connects with the right audience.
Organization chart
Together, this dynamic team combines expertise, passion, and dedication to help clients grow and succeed, making ElevatePath Coaching Solutions a trusted name in professional development.
8. Financial plan
Financial planning is essential for ElevatePath Coaching Solutions to ensure stability and growth. It outlines projected revenues, expenses, and profits while providing cash flow and balance sheet details.
Income statement
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $250,000 | $400,000 | $600,000 |
| Individual Coaching Programs | $120,000 | $180,000 | $270,000 |
| Group Coaching and Workshops | $80,000 | $150,000 | $220,000 |
| Online Courses and Resources | $30,000 | $50,000 | $90,000 |
| Subscription Services | $20,000 | $20,000 | $20,000 |
| Cost of Goods Sold (COGS) | $50,000 | $80,000 | $120,000 |
| Coaching Materials and Tools | $20,000 | $30,000 | $45,000 |
| Online Platform Maintenance | $10,000 | $15,000 | $25,000 |
| Staff Salaries (Delivery Support) | $20,000 | $35,000 | $50,000 |
| Gross Profit | $200,000 | $320,000 | $480,000 |
| Operating Expenses | $150,000 | $200,000 | $280,000 |
| Marketing and Advertising | $40,000 | $60,000 | $80,000 |
| Office Rent and Utilities | $30,000 | $35,000 | $40,000 |
| Technology and Software Subscriptions | $15,000 | $20,000 | $25,000 |
| Salaries and Benefits (Admin) | $40,000 | $50,000 | $70,000 |
| Miscellaneous Expenses | $25,000 | $35,000 | $65,000 |
| Net Profit Before Taxes | $50,000 | $120,000 | $200,000 |
Cash flow statement
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Operating Activities | |||
| Cash Receipts from Sales | $250,000 | $400,000 | $600,000 |
| Payments to Suppliers and Employees | $180,000 | $280,000 | $400,000 |
| Net Cash from Operating Activities | $70,000 | $120,000 | $200,000 |
| Investing Activities | |||
| Equipment and Software Purchases | $20,000 | $30,000 | $40,000 |
| Net Cash Used in Investing | $20,000 | $30,000 | $40,000 |
| Financing Activities | |||
| Loan Proceeds | $150,000 | $0 | $0 |
| Loan Repayment | $12,000 | $24,000 | $24,000 |
| Net Cash from Financing Activities | $138,000 | -$24,000 | -$24,000 |
| Net Cash Flow | $188,000 | $66,000 | $136,000 |
| Ending Cash Balance | $188,000 | $254,000 | $390,000 |
Balance sheet
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Assets | |||
| Cash and Cash Equivalents | $188,000 | $254,000 | $390,000 |
| Accounts Receivable | $25,000 | $40,000 | $60,000 |
| Equipment and Software | $20,000 | $40,000 | $60,000 |
| Total Assets | $233,000 | $334,000 | $510,000 |
| Liabilities | |||
| Accounts Payable | $15,000 | $20,000 | $30,000 |
| Loan Payable | $138,000 | $114,000 | $90,000 |
| Total Liabilities | $153,000 | $134,000 | $120,000 |
| Owner’s Equity | |||
| Retained Earnings | $50,000 | $120,000 | $200,000 |
| Owner’s Capital | $30,000 | $80,000 | $190,000 |
| Total Equity | $80,000 | $200,000 | $390,000 |
Funding projections
ElevatePath Coaching Solutions expects to raise $150,000 to scale the coaching team, build an online learning platform, and market itself.
| Category | Amount ($) | Purpose |
|---|---|---|
| Team Expansion | 50,000 | Hiring and training additional coaches to scale services. |
| Online Platform Development | 40,000 | Building and enhancing a digital learning platform. |
| Marketing and Advertising | 30,000 | Promoting services through ads, campaigns, and branding. |
| Workshop Materials and Resources | 15,000 | Developing materials for workshops and training sessions. |
| Technology Upgrades | 15,000 | Improving tools, software, and systems for better service. |
Why do you need a business plan for coaching?
Think of your business plan as a strategic blueprint for starting and growing your coaching business. It clearly describes your business concept, goals, and strategies to reach them.
Here are a few key reasons why it matters the most:
- Helps attract potential investors or lenders by showing them a clear strategy for growth and profitability.
- Lets you stay focused on your goals, track milestones, and measure progress.
- Enables you to better understand the market while analyzing the target audience, competitors, and recent trends.
- Allows you to plan your marketing strategies effectively and guides your decision-making process
In simple words, a business plan keeps you organized, focused, and ready to succeed in a competitive marketplace.
Download our coaching business plan template
Are you all set to start drafting your own coaching business plan? But need more assistance? No worries! Download our free coaching business plan template PDF to get started.
This template provides clear instructions and examples to help you create a strong and effective coaching business plan. It’s also customizable to fit your specific business needs and requirements.
Conclusion
After exploring the above guide, you now have a clear understanding of all the essential sections of a coaching business plan and how to draft each one.
So, it should be much easier for you to create a detailed plan for your coaching business.
However, preparing a comprehensive business plan from scratch can feel overwhelming, especially if you’re just starting out. But not to worry—consider using an advanced AI business plan generator like Bizplanr, to create actionable plans quickly and efficiently.
All you need to do is simply answer a few easy questions, and get your plan ready in just 10 minutes!
Get Your Business Plan Ready In Minutes
Answer a few questions, and AI will generate a detailed business plan.
Frequently Asked Questions
What should be included in a coaching business plan?
A strong coaching business plan should include these key sections:
- Executive summary
- Business description
- Market analysis
- Organization and management
- Products or services
- Marketing and sales strategy
- Funding request
- Financial projections
How do I choose a niche for my coaching business?
You may choose a niche based on your strengths, passions, and expertise. Think about who you want to help and what problems they need to be solved. Further, you may research the market demand to ensure there’s interest and growth potential. Focus on solving specific problems, and test your idea with free or low-cost sessions to get feedback and improve.
How do I market my coaching business?
Here are a few strategies you may use to market your coaching business:
- Create a professional website to showcase services, testimonials, and expertise.
- Utilize social media platforms to share tips, success stories, and promotions.
- Host free webinars and workshops to provide valuable tips and attract leads.
- Email marketing to send newsletters and build strong connections.
What are the common mistakes to avoid in a coaching business plan?
Avoid making these common mistakes while writing a coaching business plan:
- Not identifying your target audience and competitors.
- Overlooking production, marketing, or operational costs.
- Creating unrealistic or inaccurate financial projections.
- Failing to showcase your unique selling points
Can I create a coaching business plan without prior experience?
Of course! You don’t need prior experience to create a coaching business plan as there are many business planning templates and tools available to help. They guide you through the process step-by-step and let you focus on essential details.
Follow Vinay Kevadiya
