Top Fitness Industry Statistics

The fitness industry is bigger than ever, as more people prioritize health, convenience, and tech-driven workouts.

With the fitness industry worth $257 billion in 2024 and expected to reach $435 billion by 2028—it’s clear that demand for smarter, more flexible workout options isn’t slowing down anytime soon.

Whether you're looking to start a virtual training business, open a boutique gym, or launch a new line of fitness equipment, there’s plenty of opportunity in this booming market. But before diving in, you need to understand the trends, opportunities, and challenges that are shaping it.

Below are the fitness industry statistics that will provide the data-driven insights you need to make smart business decisions.

Top Fitness Industry Statistics 2025 (Top Findings)

Fitness Industry Overview

The fitness industry has come a long way from just gym memberships and workout DVDs. The fitness industry market research says, that by 2028, it’ll hit $435 billion—thanks to a mix of technology, convenience, and changing consumer habits.

Traditional gyms still have their place, but digital fitness is taking off. More people prefer on-demand workouts, AI-powered coaching, and fitness apps that fit into their busy lives. 59% of smartphone users have at least one fitness app, and the online fitness market is growing at 33.1% annually.

Wearable tech is also shaping the future of fitness. From smartwatches to fitness mirrors, this market is set to reach $62.82 billion by 2025, showing that people want real-time tracking and data-driven workouts.

At the same time, boutique fitness studios are on the rise, making up 42% of total gym memberships. These smaller, specialized studios attract those looking for more focused workouts and a sense of community.

The industry is also shifting toward overall wellness, including mental health, recovery, and stress management. Fitness is no longer just about exercise—it’s about feeling good inside and out.

Top Fitness Industry Statistics 2025

From the rise of digital fitness platforms to changing consumer behaviors, the industry is being reshaped by new technologies and societal shifts. Whether you’re a gym owner, personal trainer, or fitness enthusiast, understanding these numbers can help you make informed decisions and stay ahead of the competition.

1) Global Fitness Industry Statistics

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The global fitness industry has experienced remarkable growth over the years, driven by increasing health awareness, technological advancements, and a shift toward holistic well-being.

The global fitness industry is worth $257 billion (Source)

The global fitness industry market size was growing at 5.6% in 2024 and was valued at $257 billion. Demand for gyms, fitness tech, and wellness programs continues to rise worldwide.

The global wellness economy is projected to reach $7 trillion (Source)

The global wellness industry is expanding rapidly, with its market value projected to reach $7 trillion by 2025. According to the Global Wellness Institute, the sector is growing at an annual rate of 9.9%, driven by increasing consumer demand for health, fitness, and self-care solutions.

The fitness equipment market to hit $19.2 billion by 2025 (Source)

The fitness equipment market is set to grow significantly, reaching $19.2 billion by 2025. Rising health awareness and increasing home gym setups are driving this demand.

The fitness industry has been growing at an annual rate of 3-4%. (Source)

The fitness industry has consistently grown by 3-4% each year over the past decade. This steady rise reflects increasing consumer interest in health, wellness, and fitness-related services worldwide.

Global fitness app downloads to exceed 5 billion by 2025 (Source)

Fitness app downloads will surpass 5 billion worldwide by 2025. The growing demand for digital health solutions is driving this surge, with more people relying on apps for workouts, tracking, and wellness support.

Wearable technology market to reach $3.8 billion by 2025 (Source)

The wearable technology market will generate $3.8 billion in revenue by 2025. Growing consumer demand for smartwatches, fitness trackers, and health-monitoring devices is driving this expansion.

The fitness industry is set to grow significantly by 2030 (Source)

The global fitness industry will expand to $202.78 billion by 2030. It will grow at a compound annual growth rate (CAGR) of 8.83%, reflecting increasing demand for health and wellness solutions.

The online fitness market is expanding rapidly (Source)

The online fitness industry is growing at an impressive pace, with a projected annual growth rate of 33.1%. By 2027, the market is expected to reach approximately $59.23 billion. This surge is driven by increasing demand for virtual workouts, digital coaching, and fitness apps.

The fitness app market is set to hit $14.7 billion by 2026 (Source)

The fitness app industry is growing rapidly, with global revenues expected to reach $14.7 billion by 2026. Rising health awareness, smartphone penetration, and digital workout trends drive this expansion.

The fitness equipment market will hit $15.2 billion by 2027 (Source)

The global fitness equipment market will grow steadily, reaching $15.2 billion by 2027. It will expand at a compound annual growth rate (CAGR) of 4.6%. Rising health awareness and increasing demand for home workout gear will drive this growth.

Consumer spending on health and wellness surges to $1.5 trillion globally (Source)

People are spending more on health and wellness than ever before. Global consumer spending in this sector has soared to approximately $1.5 trillion in recent years.

The global fitness industry is on track for steady growth (Source)

The global fitness industry is expanding, with a projected compound annual growth rate (CAGR) of 6.3% from 2020 to 2027. This growth reflects rising demand for fitness services, equipment, and wellness programs.

Wearable technology market to see rapid growth (Source)

The wearable technology market reached $61.30 billion in 2022. Experts predict it will grow at a CAGR of 14.6% through 2030.

The U.S. fitness industry will reach $434.74 billion by 2028 (Source)

The fitness industry in the United States will generate $434.74 billion in revenue by the end of 2028. Growing health awareness, digital fitness solutions, and gym memberships are driving this surge.

The fitness industry is to reach 230 million members by 2030 (Source)

The fitness industry is set to expand significantly, reaching 230 million members by 2030. Growing health awareness and digital fitness solutions are driving this surge.

The online fitness industry saw massive growth between 2018 and 2021 (Source)

The online fitness industry expanded significantly, growing by 640.1% from 2018 to 2021. The shift toward home workouts and personalized online training fueled the industry's rapid expansion.

The global fitness tracker market is set to soar past $187 billion by 2032 (Source)

The global fitness tracker market will reach $133.5 billion by 2030. It will continue growing to $156.5 billion in 2031 before hitting $187.2 billion by 2032. This steady rise highlights the increasing demand for wearable health technology.

The home fitness equipment market sees steady growth (Source)

The home fitness equipment market was worth $11.60 billion in 2023 and is expected to reach $12.10 billion in 2024. Projections indicate it will grow to $18.94 billion by 2032, with a compound annual growth rate of 5.8%.

Global spending on fitness tech will rise to $63.8 billion in 2022 (Source)

Global spending on fitness technology surged to $63.8 billion in 2022, marking an increase from $56.2 billion in 2021. This growth reflects a rising demand for wearable devices, smart equipment, and digital fitness solutions.

2) Online Fitness Industry Statistics

The online fitness industry has exploded in recent years as virtual workouts, AI-powered coaching, and on-demand classes have made fitness more accessible, flexible, and personalized than ever.

The online fitness industry saw a significant rise in 2023 (Source)

The online and virtual fitness industry expanded rapidly, growing from $15.65 billion in 2022 to $21.82 billion in 2023.

The digital fitness industry is set for massive growth by 2028 (Source)

The online fitness market is expanding rapidly. It held a 4% market share in 2019, generating $6.1 billion in revenue. By 2028, its market share is expected to rise to 18%, with projected revenue reaching $79.3 billion.

Fitness tracker market share set to rise significantly (Source)

Fitness trackers will capture a larger share of the market over the years. Their market share is expected to grow from 16% in 2019 to 26% in 2028. Revenue will surge from $25.6 billion to $114.3 billion during this period.

3) Boutique Fitness Industry Statistics

The boutique fitness industry is redefining how people approach exercise and offering specialized, community-driven workout experiences that go beyond traditional gyms.

Boutique fitness studios dominate gym memberships but will see a decline by 2028 (Source)

Boutique fitness studios currently hold 42% of all gym memberships, generating $25.6 billion in revenue. Their market share is expected to drop to 26% by 2028, even as revenue surges to $114.3 billion.

Boutique fitness industry faces the steepest decline (Source)

Boutique fitness studios saw the biggest drop in revenue, falling 58.3% in 2020. By the end of 2021, they were still down by 51.2%, struggling to recover from pandemic-related setbacks.

Boutique gym studios market to grow significantly by 2029 (Source)

The boutique gym studios market is projected to grow from $34.35 billion in 2023 to $54.81 billion by 2029—showing a rising demand for personalized fitness experiences.

The boutique fitness market is set to grow by 8% CAGR from 2024 to 2029 (Source)

The boutique fitness market will grow at an annual rate of about 8% from 2024 to 2029—showing a rising trend toward personalized training sessions.

The boutique fitness market is expected to nearly double by 2030 (Source)

The boutique fitness market is growing rapidly. It was valued at USD 47.94 billion in 2023 and is projected to reach USD 85.90 billion by 2030.

4) Fitness Equipment Industry Statistics

The fitness equipment industry is growing rapidly—from traditional gym machines to high-tech interactive gear, the demand for innovative equipment is at an all-time high.

Fitness equipment market to reach $31.9 billion by 2028 (Source)

The fitness equipment market is set to maintain its 7% share while experiencing significant growth in value. It will rise from $11.3 billion in 2021 to $31.9 billion by 2028.

Global exercise equipment market hits $50 billion in 2025 (Source)

The global exercise equipment market generated $50 billion in revenue in 2025. The industry saw strong demand, driven by increased health awareness and home fitness trends.

The fitness equipment industry is set to grow steadily through 2029 (Source)

The fitness equipment industry will expand at an annual rate of 5.92% from 2025 to 2029. This growth reflects increasing consumer interest in health and fitness.

Global fitness equipment market to reach $18.4 billion by 2033 (Source)

The fitness equipment market was worth $11.0 billion in 2017 and is set to grow steadily. Analysts predict it will reach $18.4 billion by 2033, expanding at a 3.02% annual growth rate from 2024 to 2033.

5) Wearable Fitness Technology Statistics

From smartwatches and fitness bands to AI-powered workout gear, these devices provide real-time data on overall wellness. As more consumers look for seamless ways to monitor their progress, fitness wearables are gaining more traction.

More than a third of US consumers want better sleep and mindfulness solutions (Source)

Around 37% of consumers express a need for solutions that improve cognitive functioning, reduce stress, and help manage anxiety.

Wearable technology adoption to surpass 10% online in 2024 (Source)

Consumers are increasingly adopting wearable technology, pushing its online penetration rate beyond 10% in 2024.

Fitness apps rank second in growth with a 23.5% CAGR (Source)

Fitness apps are expanding rapidly, with a compound annual growth rate of 23.5%. Over seven years, their market size is projected to increase by 338.2%.

Fitness tracker market revenue to hit $45.66 billion in 2025 (Source)

The fitness tracker market will generate $45.66 billion in revenue by 2025. Rising health awareness and demand for wearable technology are driving this growth.

Most smartwatch users rely on wearables for health tracking (Source)

ValuePenguin in April 2022 found that 92% of smartwatch wearers use them for health monitoring while 88% said their smartwatch helped them reach a fitness goal.

The average cost of a new fitness band in 2023 (Source)

A new fitness band with advanced features costs around $100 on average as reported by Ars Technica in March 2023.

Fitness tracker usage for running reaches 40% globally (Source)

Nearly 40% of the global population used fitness trackers for running, according to RunRepeat’s October 2021 report.

The fitness tracker market will exceed $187.2 billion by 2032 (Source)

The fitness tracker market will grow significantly, surpassing $187.2 billion by 2032. Fitness bands alone will generate $81.06 billion in revenue.

Wearable fitness tech usage was nearly equal among men and women in 2023 (Source)

Women in the United States used wearable fitness or wellness technology slightly more than men in 2023. Their usage rate stood at 35%, while men followed closely at 34%.

The fitness tracker market will cross $187.2 billion by 2032 (Source)

The fitness tracker market will grow significantly and exceed $187.2 billion by 2032. Fitness bands alone will contribute $81.06 billion in revenue.

6) Digital Fitness and Virtual Training Statistics

The digital fitness and virtual training sectors are experiencing significant growth, driven by technological advancements and a rising demand for personalized wellness solutions.

Digital health and fitness apps generated $5.9 billion in revenue in 2020 (Source)

The digital health and fitness app market saw significant growth in 2020, reaching approximately $5.9 billion in revenue.

Fitness app downloads surge, expected to hit 5 billion by 2025 (Source)

Fitness app downloads increased from 3.76 billion in 2023 and are projected to reach 5 billion by 2025—which reflects the demand for at-home workouts, personalized training, and fitness tracking.

Consumers seek AI-driven personalized fitness experiences (Source)

51% of consumers prefer fitness providers that offer personalized experiences. AI and data play a key role in shaping these tailored workouts and wellness plans.

Fitness app revenue set to hit $10.06 billion (Source)

Fitness app revenue will grow at a compound annual growth rate of 7.96% from 2024 to 2029. This steady rise will push the market size to an estimated $10.06 billion by 2029.

Workout and weight loss apps dominate (Source)

Workout and weight loss apps account for 73% of all sessions in health and fitness applications. Users engage with these apps more than other health-related platforms.

Health and fitness app revenue surged in 2020 (Source)

The Apple App Store and Google Play saw a significant rise in health and fitness app revenue in 2020. The total earnings jumped to $837 million, up from $592 million in 2019.

mHealth apps attract nearly $1.2 billion in funding (Source)

Developers of mHealth apps received close to $1.2 billion in funding—making mHealth one of the most promising areas in digital health.

Most users quit apps within three months (Source)

A staggering 71% of users stop using an app within the first three months—so there’s still the challenge of retaining users.

Over a quarter of fitness app users engage frequently (Source)

More than 26% of fitness app users open their apps at least 10 times a week. This shows users rely on these apps for motivation, progress tracking, and guided routines.

Peak fitness app usage happens at night (Source)

Users engage with fitness apps the most at 10 PM. They wrap up their night-time workouts, plan the next day’s routine, update their progress, and set clear fitness goals.

Most health and fitness app sessions come from workout and weight-loss apps (Source)

Workout and weight-loss apps dominate the health and fitness category, making up 73 percent of all sessions.

Millennials dominate fitness app usage (Source)

Millennials use fitness apps more than any other age group for tracking workouts, monitoring health metrics, and staying motivated with app-based fitness plans.

More people start their fitness journey on mobile (Source)

Fitness app installs increased by 10% year over year as more people kicked off their New Year's resolutions on mobile.

Fitness app users boosted exercise sessions in January (Source)

People who downloaded their favorite fitness apps exercised more frequently. Their workout sessions increased by 57% year-over-year in January.

Digital fitness adoption surges, AI fitness apps grow rapidly (Source)

The fitness industry has embraced digital transformation, with adoption increasing by over 30% since 2021. AI-powered fitness apps are driving this shift, growing at an annual rate of 17%.

Fitness apps are gaining a larger share of the market (Source)

Fitness apps are expanding their market presence, increasing from a 3% share in 2021, valued at $4.7 billion, to an expected 5% share in 2028, reaching $20.8 billion.

7) Pandemic Fitness Industry Recovery Statistics

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The COVID-19 pandemic disrupted the global fitness industry, but as restrictions eased, there was a notable resurgence in gym memberships and a shift towards hybrid fitness models.

Industry revenue set to soar to $434.74 billion by 2028 (Source)

The industry’s revenue is expected to reach $434.74 billion by 2028. This marks a significant growth of 171.75% from 2021.

Fitness industry recovery trends post-pandemic (Source)

Online fitness class participation rose by 69% worldwide during the pandemic—with more people opting for virtual workouts over traditional gym visits.

On-demand video fitness classes surged in popularity after COVID (Source)

The demand for on-demand video fitness classes increased by over 300% after the pandemic as more people opted for virtual workouts.

Online workout time surged by 1,300% during the pandemic (Source)

People exercised online 1,300% more from March to August 2020 due to COVID-19 restrictions and home workouts became the go-to option.

Live streaming fitness videos surged by 971% after Covid (Source)

People increasingly turned to live-streaming fitness videos from 2020 to 2022, leading to a massive 971% growth in usage.

The online fitness industry has surged by 77.33% since the pandemic (Source)

The online fitness industry expanded rapidly, growing by 77.33% after the pandemic. Virtual workout programs, fitness apps, and live-streamed classes contributed to this rise.

Pandemic closures cost the fitness industry billions (Source)

The fitness and health clubs lost $29.2 billion in revenue between March 2020 and June 2021 due to pandemic-related closures.

Fitness app usage surged by 50% globally in early 2020 (Source)

People used fitness-related mobile apps 50% more in the first half of 2020 due to rising awareness of physical health during the COVID-19 pandemic.

8) Gym Membership Trends & Statistics

Gym memberships continue to be a cornerstone of the fitness industry. More people are joining gyms and fitness clubs than ever as they offer a mix of traditional training, group workouts, and personalized coaching to cater to diverse needs.

Gym memberships drive billions in revenue (Source)

The fitness industry earns around $33.25 billion from gym memberships alone. This revenue comes from millions of people investing in their health and fitness.

Millennials dominate gym memberships (Source)

Millennials make up about 33% of health club members, making them a key target for gym owners. Their strong presence highlights a lucrative market segment for fitness businesses.

Gyms with community programs retain over 75% of their members (Source)

Gyms that prioritize community-focused programs keep more than 75% of their members and create a sense of belonging.

Gen Z and Millennials dominate the gym scene (Source)

Gen Z and Millennials make up 80% of all gymgoers—which highlights a growing focus on fitness and well-being among younger generations.

Most gym-goers commit to annual memberships (Source)

Around 60% of people who visit the gym opt for yearly memberships—suggesting that a majority prefer long-term commitments over short-term plans.

Average gym membership cost in the UK (Source)

A gym membership in the UK typically costs £40 per month. Prices vary depending on location, facilities, and membership type.

Most consumers choose online workouts over gym memberships (Source)

Over 70% of consumers prefer online exercise because it offers more flexibility than traditional gym memberships.

Half of the new gym members quit within six months (Source)

New gym members struggle to maintain their commitment, with 50% canceling their memberships within the first six months as many lose motivation, find workouts overwhelming, or fail to see quick results.

Most gym members visit only once a week (Source)

A small percentage of gym members maintain a minimal workout routine. About 15% visit the gym just once a week, showing a lack of consistency in their fitness habits.

Millennials make up 35% of us fitness and health club members (Source)

Millennials form the largest share of fitness and health club members in the US. They account for 35% of total memberships, showing their strong interest in staying active.

Gen X and baby boomers are the second most active gym-goers (Source)

Gen X and Baby Boomers regularly visit fitness and health clubs, with 22% and 21% attendance rates, respectively. They follow younger generations in gym participation, showing a strong commitment to staying active.

9) Personal Training & Coaching Industry Statistics

With more people seeking customized workout plans and expert support, demand for personal trainers is on the rise. The industry is evolving beyond in-person sessions, with virtual coaching, AI-powered training, and hybrid fitness models making professional guidance more accessible than ever.

More than half of consumers prefer AI-driven personalized fitness experiences (Source)

Personal trainers using AI and data-driven insights attract more consumers. 51% of customers prioritize personalized experiences when choosing a fitness service.

Digital fitness tools see a sharp rise in adoption (Source)

People are using digital fitness tools more than ever, with a growth of over 30% since 2021. This surge highlights a growing preference for virtual workouts, health-tracking apps, and AI-driven fitness programs.

Over 20% of health and fitness facilities shut down permanently since January 2022 (Source)

Many health and fitness facilities closed their doors in early 2022 and never reopened. More than 20% of these businesses failed to recover, affecting gym-goers and fitness professionals.

The personal fitness trainer market is set to grow (Source)

The personal fitness trainer market will expand from $45.14 billion in 2024 to $47.55 billion in 2025—reflecting a compound annual rate of 5.3%.

Personal fitness trainer market to reach $60.31 billion (Source)

The personal fitness trainer market will grow to $60.31 billion by 2029. It will expand at a compound annual growth rate (CAGR) of 6.1%.

The Bottom Line

Fitness apps have become a go-to for millions looking to stay active, and this trend isn’t slowing down. With the fitness industry growth expected to hit $14.7 billion by 2026, more apps will focus on AI coaching, wearable tech, and personalized plans to keep users engaged.

As competition heats up, only those that offer real value and seamless experiences will stand out. The future of fitness is digital, and it’s only going to get bigger.