How to Write a Business Plan Appendix?

how to write a business plan appendix
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The easiest and most effective way to make your business plan thorough without making it unbearably long is to add an appendix.

This way you won’t torture your readers with a painstakingly detailed 100-page plan.

So does this mean, you add every sort of comprehensive document to the appendix?

Of course not. You should add very specific documents to your business plan appendix and we will uncover exactly those in this blog post. But before that….

Why should you include an Appendix?

It’s not mandatory to add an appendix to your business plan. However, an appendix makes it much easier to keep your audience informed and engaged.

If you’re wondering whether or not you require an appendix, here are a few benefits of having an appendix:

  • Maintains the readability of the main sections without making them dense.
  • Establishes credibility and trust amongst the readers by offering sufficient supporting information.
  • Assists the audience in finding specific supplementary information easily.
  • Keeps your business plan organized and scannable.

Consider the appendix as a reference point for your readers to gather detailed insights about the claims you make in your business plan.

What should you include in the Appendix?

Here are a few things that you should include in the appendix instead of adding them to the main body of your business plan. Also, we have mentioned the audience that may require these documents.

what should you include in the appendix

1) Legal Documents

Add any legal documents that establish your business as a compliant unit.

This may include:

  • Licenses and permits
  • Incorporation papers
  • Intellectual properties (IP)
  • Rental agreements
  • Small Business Administration(SBA) loan agreements
  • Supplier and vendor contracts

When to add: When catering to audiences like investors, traditional banks, or prospective business partners.

Add a confidentiality statement to keep IPs and other legal information classified.

2) Social Proof

Have proof of achievements and customer satisfaction that can enhance your brand’s credibility? Well, an appendix is a good place to highlight them.

Social proofs may include:

  • Customer testimonials
  • Press releases
  • Media clippings
  • Success stories
  • Awards and achievements

When to add: Add these documents when pursuing investors and partners to establish the brand’s authority.

3) Research and Analysis Data

Have an exhaustive range of market data to back your strategic decisions, business strategies, and claims? Well, adding them to your appendix can substantially increase the credibility of your business.

Here you can include:

  • Raw market data
  • Charts, graphs, and tables
  • Questionnaires and survey instruments
  • SWOT analysis
  • PESTLE charts

When to add: When you want to assure the investors that the analysis is backed by substantial research. Also, when you want internal teams to target, position, and market the business appropriately.

4) Financial Documents

In the appendix, you back up the financial projections made in your business plan. You can also offer supporting documents to prove the financial sustainability and credibility of your business.

Here are some of the financial documents you may include:

  • Historical financial statements
  • Current financial statements
  • Projections spreadsheets
  • Credit report
  • Tax returns
  • Equity structure
  • List of business assets

When to add: When you approach investors, lenders, traditional banks, or a business partner. Even for the internal use plans you will require detailed financial documents.

You can skip adding some of these documents if your audience doesn’t require it.

5) Resume and Personnel Details

Add documents related to personnel and their achievements to prove your team’s mettle. For instance:

  • Resumes of executives
  • Hiring plan
  • Certificates and degrees
  • Employee contracts
  • Contracts with freelancing agencies and individuals

When to add: When you want to instill investors' and partners' faith in the business’s manpower.

6) Product Proofs

All the product-related proofs that you couldn’t add to the main body, take a place in an appendix.

For instance:

  • Product blueprints and images
  • Technical and user documentation
  • Minimum viable product (MVP)
  • Designs, menu, etc.

When to add: When the product is technical or requires proof of functionality.

There are higher chances that a reader skips an appendix. So don’t add any core details (something that a reader must absolutely know) in this section.

7) Sales and Marketing Material

An appendix can also include documents to support your marketing plan and sales strategies.

For instance, you can include documents like:

  • Brochures, leaflets, etc.
  • Ad campaigns
  • Sales performance data
  • Website and social media documents
  • PR materials

When to add: Startups pursuing investors or partners that might need thorough insight into your marketing and sales aspects.

8) Layout designs

Do you have a manufacturing plant or a physical office? You may need to add layout plans and designs to the appendix.

When to add: When the detailed facility plans can enhance the process understanding or in cases when business aesthetics would play a large role (i.e. Luxury showrooms, restaurants, movie theaters).

That’s all you can add to your appendix. Let’s now figure out a way to organize these documents appealingly.

How to Organize Your Business Plan Appendix?

While reading a business plan, a reader should easily find the documents to support the claims. If that’s not the case, your appendix isn’t going to serve its purpose.

We have a few tips that will help you organize the appendix effectively:

  • Always add a table of contents to your appendix section.
  • Add footnotes or a link to establish relevance with the business plan contents.
  • Place the relevant documents together, i.e. legal documents should be placed together and separately from financial or market analysis documents.
  • Clearly label each document to avoid any confusion.

Conclusion

As we discovered, an appendix is the easiest way to establish credibility for your business plan. However, don’t get too hung up deciding what to include in this section. Focus on writing your business plan, and you will eventually get a gist of supporting documents essential for your plan.

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Vinay Kevadiya
Vinay Kevadiya

As the founder and CEO of Upmetrics, Vinay Kevadiya has over 12 years of experience in business planning. He provides valuable insights to help entrepreneurs build and manage successful business plans.