House Flipping Business Plan

If you’re planning to enter the exciting world of house flipping, this sample business plan will walk you through building a clear and effective strategy. You can also download the mentioned free template to ease your plan writing process

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House flipping is an exciting way to transform outdated properties into beautiful, modern homes, revitalize communities, and build a thriving, profitable business along the way.

But to start off on this journey, it’s essential to create a solid business plan that defines your unique goals, appeals to buyers and investors, and sets you apart in the competitive real estate market.

Not sure how to write a plan? Don’t worry!

This house flipping business plan example is here for your reference. It guides you through every step of the process.

Let’s get started!

House flipping business plan sample

Let’s explore the FlipHaven Properties business plan sample to gain practical insights and strategies for creating your own successful business plan for flipping houses.

1. Executive summary

FlipHaven Properties is a house-flipping business based in Atlanta, founded by Avery Hudson. We focus on revitalizing neighborhoods, enhancing property values, and creating attractive investment opportunities.

By combining modern designs, efficient renovations, and strategic sales, FlipHaven Properties delivers exceptional results for homeowners and investors alike.

Vision statement

Our vision is to become a top house-flipping company that many people can trust for high-quality renovations, unique designs, and a positive impact on the community.

Mission statement

At FlipHaven Properties, our goal is to turn neglected homes into modern spaces while helping neighborhoods grow stronger. We are dedicated to providing great homes, building trust, and achieving profitable outcomes for everyone involved.

Market opportunity

Atlanta’s real estate market has a strong demand for updated, affordable homes. With more first-time homebuyers and families looking for renovated spaces, FlipHaven is ready to meet their needs while adding value to local communities.

Key offerings

We provide services that focus on transforming homes and supporting our customers:

  • Buying homes: Finding undervalued properties with potential.
  • Renovations: Modernizing homes with stylish, high-quality upgrades.
  • Sales: Selling newly upgraded homes at fair prices.
  • Investor support: Helping real estate investors with property flipping.
  • Partnerships: Working with contractors and agents for smooth project delivery.

Marketing efforts

We use a variety of marketing approaches to attract buyers, sellers, and investors. Our marketing plan includes:

  • A website showcasing our finished projects and testimonials.
  • Social media posts featuring before-and-after transformations.
  • Targeted online ads to reach sellers and buyers.
  • Open house events for renovated properties.

Financial highlights

The following financial projections outline expected revenue, expenses, and profitability over the next three years.

Financial Projections Year 1 Year 2 Year 3
Revenue $750,000 $1,200,000 $1,800,000
Cost of Goods Sold (Renovations, etc.) $400,000 $640,000 $960,000
Gross Profit $350,000 $560,000 $840,000
Operating Expenses $150,000 $200,000 $275,000
Net Profit $200,000 $360,000 $565,000
Profit Margin (%) 27% 30% 31%

These projections highlight FlipHaven Properties' strong potential for profitability and growth, reflecting careful financial planning and execution.

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2. Business overview

FlipHaven Properties is an Atlanta-based LLC that flips houses, transforming distressed properties into beautiful, comfortable homes. It focuses on improving neighborhoods by renovating old or damaged houses into high-quality, move-in-ready homes.

With a mix of stylish designs, smart planning, and a focus on the community, FlipHaven aims to deliver great results for buyers, investors, and the local area.

Core values

  • Quality work: We focus on delivering top-notch renovations that stand out.
  • Community growth: Our goal is to make neighborhoods better and increase property values.
  • Honesty and trust: We believe in being open and reliable with everyone we work with.
  • Eco-friendly practices: Whenever possible, we use materials and methods that are good for the environment.

Background history

FlipHaven Properties was started by Avery Hudson, who loves real estate and turning old houses into something special. Avery saw a chance to fix up neglected properties in Atlanta and give them a fresh start.

The company was created with a simple idea to flip houses in a way that benefits not just the buyers but also the community. By focusing on smart designs, efficient projects, and helping neighborhoods, FlipHaven stands out in the real estate market.

Short-term goals

  • Renovate and sell 10 houses in the first year.
  • Build FlipHaven’s reputation through social media and partnerships with local realtors.
  • Achieve a profit margin of at least 15% on every property sold.
  • Start a referral program to attract more sellers and buyers.

Long-term goals

  • Expand into other cities of Georgia within two years.
  • Build relationships with contractors and suppliers to focus on cost-saving and time-management approaches.
  • Create a system capable of managing several projects simultaneously.
  • Establish a strong reputation in house flipping and green remodeling throughout the region.

FlipHaven Properties is not just about flipping houses, but it’s about creating homes, improving neighborhoods, and providing great value to everyone involved.

3. Market research

The house flipping market continues to thrive in the U.S., driven by the growing demand for affordable, modernized homes, and a steady rise in real estate opportunities.

According to Statista, the average gross profit per house flip was 66,000 U.S. dollars in 2023, highlighting the potential growth and profitability of this industry.

Atlanta, a booming real estate hub, offers the perfect environment for FlipHaven Properties to grow. With a strong focus on delivering value and sustainability, FlipHaven Properties is well-positioned to capitalize on the continued growth and profitability of the house-flipping industry.

Target market

FlipHaven Properties caters to a broad yet well-defined audience. Below is a breakdown of our target customer segments:

Target Market Needs How We Fulfill These Needs
First-time homebuyers Affordable, move-in-ready homes Modernized homes with competitive pricing
Families Safe, upgraded spaces in revitalized areas Spacious layouts and family-friendly designs
Real estate investors Profitable and well-renovated properties High-quality homes for resale or rentals
Local communities Enhanced property values and neighborhood appeal Focused on sustainability and community upliftment

Competitor analysis

FlipHaven Properties operates in a competitive market with several notable players. Below is an analysis of key competitors in the house-flipping industry:

1. We Buy Ugly Houses

A national brand known for its large-scale house flipping and quick cash offers.

Strengths:

  • Strong brand recognition and wide market reach
  • Ability to close deals quickly due to significant financial backings.

Weaknesses:

  • Focus on volume over quality, often delivering lower-end renovations.
  • Minimal emphasis on modern or sustainable design.

2. Revive Real Estate Georgia

A local player specializing in flipping mid-range properties in urban areas.

Strengths:

  • Deep understanding of the Georgia real estate market.
  • Localized focus allows for tailored services and community knowledge.

Weaknesses:

  • Limited scalability and fewer resources compared to larger competitors.
  • Often constrained by local market fluctuations.

3. Fast Flip Atlanta

A regional competitor that targets fast turnovers with minimal upgrades.

Strengths:

  • Quick renovation timelines, ideal for budget-conscious buyers.
  • Strong presence in the Atlanta suburbs.

Weaknesses:

  • Basic renovations that may not align with modern buyer preferences.
  • Little attention to long-term durability or design aesthetics.

Competitive advantage

  • We create homes with sleek, contemporary finishes that stand out in the market.
  • Energy-efficient materials and eco-friendly processes attract eco-conscious buyers.
  • Our projects don’t just transform homes—they uplift neighborhoods.
  • From buying to selling, we handle every step, making the process smooth and efficient.

This blend of innovation, sustainability, and community focus sets FlipHaven Properties apart as a leader in Atlanta’s house-flipping market.

4. Services offered

At FlipHaven Properties, we specialize in transforming distressed properties into modern, functional, and high-value homes. Our services are designed to cater to first-time homebuyers, families, and investors, while also contributing to neighborhood revitalization.

By combining expert market insights, quality craftsmanship, and sustainable renovation practices, we create spaces that are both beautiful and profitable.

Primary services

Property acquisition

We target distressed and undervalued residential properties with high potential for renovation and resale.

Renovation services

High-quality renovations featuring updated layouts, stylish finishes, and modern amenities appeal to today’s buyers.

Property sales

We sell fully upgraded, move-in-ready homes at competitive market prices, catering to first-time buyers, families, and investors.

Real estate investment consulting

Providing expert advice for investors looking to enter the house-flipping market, covering property selection, renovation strategies, and profit maximization.

Contractor and vendor partnerships

Working with experienced contractors, designers, and real estate professionals to ensure smooth project execution and quality results.

Unique selling propositions (USPs)

  • Prime locations: We focus on properties in growing, high-demand areas to ensure strong resale value and neighborhood appeal.
  • High-quality renovations: Modern, stylish designs with premium materials that appeal to buyers looking for move-in-ready homes.
  • Efficiency and speed: Fast turnaround times through streamlined renovation processes, reducing holding costs and maximizing profits.
  • Sustainable practices: Eco-friendly upgrades to meet the growing demand for sustainable living options.

At FlipHaven Properties, we don’t just renovate houses—we transform neighborhoods and create investment opportunities.

5. Marketing and sales strategy

Our marketing and sales strategy is designed to build a strong presence in the house-flipping market, attract buyers or investors, and create lasting relationships with clients.

Marketing Plan

  • Develop a user-friendly website showcasing completed projects, available properties, before-and-after galleries, and client testimonials.
  • Use Instagram, Facebook, and YouTube to share renovation stories, transformation videos, and property updates.
  • Offering a free business plan template for flipping houses to connect with potential investors and collaborators.
  • Use Google Ads and Facebook Ads to target motivated sellers and buyers actively searching for real estate opportunities.
  • Attend real estate investor meetups, trade shows, and local events to build partnerships and attract investors.

Sales strategy

  • Host open houses for renovated properties to give potential buyers a first-hand experience of the upgrades and features.
  • Partner with local real estate agents to showcase properties to their network of buyers and investors.
  • Implement direct mail campaigns targeting distressed property owners looking to sell.
  • Offer incentives like discounted closing costs or free consultations to encourage quick sales.

This marketing and sales strategy ensures that FlipHaven Properties stands out in the competitive house-flipping market while maximizing profits and delivering exceptional value to buyers.

6. Operations plan

Our operations plan for FlipHaven Properties focuses on buying distressed and undervalued properties, renovating them with high quality, and selling them quickly. This process keeps our business running smoothly, makes customers happy, and helps us grow.

Daily operations

At FlipHaven Properties, we handle all daily tasks carefully—from finding affordable properties to managing renovations and final sales.

  • We inspect each property thoroughly before purchase.
  • Contractors are coordinated to keep projects on schedule.
  • Homes are cleaned, staged, and prepared to impress buyers with modern designs and great functionality.

Property layout and design

Every home we renovate is updated with stylish layouts and high-end finishes.

  • Kitchens and bathrooms are designed for both beauty and practicality.
  • Living areas are made comfortable, bright, and spacious.
  • Neutral staging helps buyers imagine the home as their own, making it move-in ready.

Inventory and project management tools

We use smart tools to keep our operations organized and efficient.

  • Project management software for tracking budgets, timelines, and contractor schedules.
  • CRM systems to better manage leads, client interactions, as well as follow-ups.
  • Inventory tracking systems for monitoring materials and supplies during renovations.

7. Management team

FlipHaven Properties management team is built to drive efficient operations, deliver high-quality renovations, and ensure successful property sales. Here’s an overview of our key team members and their roles:

Key managers

Avery Hudson: CEO/Owner
Avery Hudson, the CEO and owner of FlipHaven Properties, leads the company with expertise in real estate investment and property development. She focuses on overall business strategy, growth, and building strong investor relationships.

Madison Greene: COO
Madison Greene, the COO, oversees daily operations, manages renovation timelines, coordinates contractors, and ensures smooth project execution. Her role is essential in keeping projects on schedule and within budget.

Lauren Bennett: CFO
Lauren Bennett, the CFO, handles financial planning, budgeting, and forecasting. She ensures the company’s financial stability and supports growth strategies with sound financial decisions.

Ryan Mitchell: Renovation Manager
Ryan Mitchell, the Renovation Manager, supervises all renovation projects, ensuring high-quality work and timely completion. He works closely with contractors and designers to maintain FlipHaven’s reputation for modern and innovative designs.

Chloe Harper: Marketing Manager
Chloe Harper, the Marketing Manager, leads FlipHaven’s marketing efforts. She creates campaigns, manages social media, and develops strategies to attract buyers, investors, and sellers through compelling content and advertising.

Organizational chart

organization chart for house flipping business plan

8. Financial plan

The financial plan for FlipHaven Properties outlines our expected income, expenses, and profits. It’s designed to ensure steady growth, profitability, and long-term success. The projections are based on market trends, realistic pricing, and efficient operations.

Profit and loss statement

Our profit and loss statement highlights expected revenue, expenses, and net profit after covering renovation and operating costs.

Item Year 1 ($) Year 2 ($) Year 3 ($)
Revenue 750,000 1,000,000 1,250,000
Cost of Goods Sold (COGS) 200,000 260,000 320,000
Gross Profit 550,000 740,000 930,000
Operating Expenses:
- Renovation and Material Costs 100,000 110,000 120,000
- Salaries and Wages 180,000 190,000 200,000
- Marketing and Advertising 30,000 35,000 40,000
- Technology and Software 15,000 17,000 20,000
- Miscellaneous Expenses 10,000 12,000 15,000
Total Operating Expenses 335,000 364,000 395,000
Operating Profit 215,000 376,000 535,000
Depreciation Expense 10,000 10,000 10,000
Net Profit Before Tax 205,000 366,000 525,000
Tax Expense (25%) 51,250 91,500 131,250
Net Profit 153,750 274,500 393,750

Cash flow statement

The cash flow statement shows how FlipHaven manages money coming in and going out, ensuring smooth operations and growth.

Item Year 1 ($) Year 2 ($) Year 3 ($)
Net Profit (Pre-Tax) 205,000 366,000 525,000
Depreciation & Amortization 10,000 10,000 10,000
Working Capital Adjustments -5,000 -3,000 -2,000
Cash Flow from Operations 210,000 373,000 533,000
Capital Expenditures:
- Property Acquisitions and Renovations -50,000 -40,000 -30,000
- Technology Upgrades -15,000 -10,000 -5,000
Total Capital Expenditures -65,000 -50,000 -35,000
Net Cash Flow 145,000 323,000 498,000

Balance sheet

The balance sheet provides an overview of FlipHaven’s assets, liabilities, and equity over three years.

Item Year 1 ($) Year 2 ($) Year 3 ($)
Assets:
- Current Assets 200,000 250,000 300,000
    - Cash 70,000 120,000 170,000
    - Inventory 130,000 130,000 130,000
- Non-Current Assets 350,000 400,000 450,000
    - Property Assets 330,000 370,000 410,000
    - Technology Assets 20,000 30,000 40,000
Total Assets 550,000 650,000 750,000
Liabilities:
- Current Liabilities 120,000 100,000 80,000
    - Short-Term Loan 100,000 80,000 60,000
    - Accounts Payable 20,000 20,000 20,000
Total Liabilities 120,000 100,000 80,000
Owner's Equity 430,000 550,000 670,000
Total Liabilities and Equity 550,000 650,000 750,000

Funding requirements

We are looking for $500,000 in funding to:

  • Purchase more properties in high-demand areas.
  • Expand marketing to reach more customers.
  • Improve renovation processes with better tools and partnerships.
  • Hire skilled team members to grow operations.
Funding Purpose Amount ($) Percentage (%)
Property Acquisitions $250,000 50%
Marketing and Advertising Expansion $75,000 15%
Renovation Tools, Equipment, and Partnerships $100,000 20%
Hiring and Training Skilled Team Members $50,000 10%
Operating Expenses and Contingency Funds $25,000 5%
Total Funding Requested $500,000 100%

With this funding, FlipHaven Properties can grow faster, complete more projects, and make a bigger impact in the real estate market.

Download the free house flipping business plan template

Are you ready to create a business plan for your house-flipping business but need a little help? Don’t worry! Here’s our sample house flipping business plan pdf to help you get started.

This investor-ready template provides step-by-step guidance and actionable insights, ensuring you develop a strong and professional business plan. Download it and customize it to align with your business needs.

Conclusion

After exploring this house flipping business plan template, creating your own business plan for flipping houses becomes easier

However, if you’re still unsure about the details to add or looking for a simpler way to write a plan, try using Bizplanr. It’s an AI-powered business plan generator that helps you create a plan that wins investors.

Just answer a few easy questions about your house-flipping concept, and you’ll have the first draft of your plan ready in minutes!

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Vinay Kevadiya
Vinay Kevadiya

As the founder and CEO of Upmetrics, Vinay Kevadiya has over 12 years of experience in business planning. He provides valuable insights to help entrepreneurs build and manage successful business plans.