Starting your own golf simulator business sounds fun. And honestly, it can be! But if you don’t plan things correctly, it can get messy fast and fall apart.
How many bays should you set up? What should you charge? Who’s managing the place when you’re not around?
Well, these are a few questions that can sneak up on you. That’s where you need a strong business plan to figure all that out before you start making guesses or spending money.
Not sure how to draft a plan?
Worry not; this golf simulator business plan sample is here just for your help!
Golf Simulator Business Plan Sample
Let’s take a look at SwingTurf Studios' complete business plan and discover valuable insights to help you draft each section of your own golf simulator business plan.
1. Executive Summary
SwingTurf Studios is an indoor golf simulator facility based in Sacramento, California, designed for golfers of all skill levels. Whether you're a beginner working on your swing or a seasoned player looking to stay sharp year-round, our studio offers high-tech simulators with realistic courses, swing tracking, and coaching features.
Alongside private bays and flexible tee times, we also provide a comfortable lounge atmosphere that’s perfect for social gatherings, events, and friendly competition.
Mission
To make golf more accessible, fun, and technology-driven for everyone—whether you're training seriously or just enjoying a round indoors with friends.
Market Analysis
SwingTurf Studios serves a variety of customers, including casual and professional golfers, busy professionals looking for quick training sessions, corporate teams, local golf coaches, school teams, and casual friend groups.
Competitors include Topgolf Swing Suite, X-Golf in Roseville, and Five Iron Golf in San Francisco. SwingTurf sets itself apart with a balance of serious golf tools and a relaxed, social-friendly vibe, all under one roof.
Products and Services
SwingTurf Studios offers hourly simulator rentals, private coaching with swing analysis, monthly membership options, indoor leagues, and corporate or private event hosting. There's also a small retail section selling drinks, snacks, golf gear, and simulator accessories—making it easy for customers to enjoy their time without leaving the facility.
Marketing and Sales Strategy
To reach our audience, we’ll focus on local SEO, an engaging presence on Instagram and TikTok, and outreach to local companies for team events.
We’ll partner with golf coaches and courses for referrals, run email campaigns with booking reminders and promotions, and sponsor youth golf programs to stay active in the community.
We’ll also invite local influencers and bloggers for special preview nights to help spread the word.
Financial Highlight
SwingTurf Studios is seeking $325,000 in startup funding to cover leasehold improvements, simulator equipment, staff salaries, and marketing. The breakdown is as follows:
| Financial Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total Revenue | $205,000 | $260,000 | $299,100 |
| Total COGS | $34,000 | $38,850 | $42,053 |
| Gross Profit | $171,000 | $221,150 | $257,047 |
| Operating Expenses | $163,000 | $171,150 | $179,709 |
| Net Profit (Before Tax) | $8,000 | $50,000 | $77,338 |
Financial projections show steady growth, with revenue increasing from $205,000 in Year 1 to nearly $300,000 by Year 3, and net profit rising from $8,000 to over $77,000.
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2. Business Overview
SwingTurf Studios is an indoor golf space in Sacramento. We created it for people who love golf, want to get better at it, or just want something fun to do with friends—no pressure, no dress code, no country club vibes.
We're just outside downtown, easy to get to, and set up for all kinds of players, whether you're practicing seriously or just messing around after work. You can rent a private bay, book a lesson, join a casual league, or even throw a birthday or team party here.
The simulators are solid; you can play full courses, get feedback on your swing, or just hit balls for fun. But it’s not all about golf. We’ve also got a chill lounge area with snacks, drinks, music, and a little shop with gear if you need it.
Our goal? Keep it simple. Make golf more fun, more relaxed, and open to everyone — no matter your skill level.
Vision Statement
To become the go-to destination for indoor golf experiences in Northern California by blending sports, tech, and community under one roof.
Business Objectives
SwingTurf Studios is focused on achieving key business goals that support growth, customer satisfaction, and community impact from day one.
- Establish brand presence: Build awareness throughout Sacramento through local partnerships, social media, and SEO marketing.
- Reach profitability: Achieve breakeven within 14 months by balancing memberships, bookings, and event packages.
- Customer-first experience: Create a fun, inclusive environment with friendly staff, clean facilities, and flexible services.
- Community involvement: Support local sports teams, sponsor youth golf programs, and host public tournaments to grow the game locally.
Legal Structure
SwingTurf Studios is registered as a Limited Liability Company (LLC) in the state of California. This structure provides liability protection for the business owner while allowing flexibility in how the company is managed and operated. The LLC format also supports future growth, partnerships, and funding opportunities.
3. Industry Analysis
The global golf simulator market, valued at $1.74 billion in 2024, is expected to grow at a compound annual growth rate (CAGR) of 9.4% from 2025 to 2030.
This industry is part of the broader sports entertainment and fitness sector, offering an innovative way for people to enjoy golf without needing an outdoor course.
Indoor golf simulators allow players to experience realistic courses, receive swing feedback, and practice year-round in an indoor space. With increasing demand for flexible, affordable, and engaging experiences, more companies, including large brands like Topgolf and Five Iron Golf, are entering the space.
By catering to this broad audience, SwingTurf Studios can maintain strong demand throughout the week, with higher activity during evenings, weekends, and holidays when social groups and events are more frequent.
Industry Trends
- People want fun, social ways to enjoy golf
- Simulator technology keeps getting better and more accurate
- Flexible options like hourly play, lessons, and events are in demand
- Indoor studios are easier to access and don’t depend on the weather
- More players prefer affordable, casual alternatives to traditional golf
Regulatory Compliance
SwingTurf Studios will follow all the rules needed to run a business in California. This includes getting the right licenses, insurance, and permits.
We’ll also make sure our space meets safety standards and building codes. If we serve food or drinks, we’ll get the proper approvals from the health department, too.
4. Customer Analysis
SwingTurf Studios serves a wide mix of customers, focusing on the following key groups:
- Amateur and professional golfers: Individuals looking for a place to practice, train, and improve their game with detailed performance data and coaching tools.
- Busy professionals: People with limited time who want to squeeze in a quick round or a focused training session during the workweek.
- Corporate teams and events: Companies seeking a fun, engaging space for team-building activities, client entertainment, or wellness perks.
- Friends and family groups: Small groups and casual players who want a relaxed and social environment to play, hang out, or celebrate special occasions.
- Golf coaches and personal trainers: Professionals who use the space to train clients, run clinics, or offer one-on-one lessons.
- High school and college teams: School and university golf teams looking for consistent, weather-proof training spaces and team league play.
Also, a customer persona helps us get a clear picture of who we’re building our indoor golf experience for.
Here, we create a detailed customer persona that gives us insight into our ideal guest’s habits, goals, and preferences so we can shape our services, marketing, and atmosphere in a way that truly connects with the people who will enjoy it most.
5. Competitive Analysis
SwingTurf Studios operates in a growing indoor golf market. While several players offer golf simulation or entertainment-based golf experiences, SwingTurf stands out by blending pro-level training tools with a relaxed, social atmosphere—all under one roof.
Key Competitors
SwingTurf Studios operates in a competitive market, with several well-known indoor golf venues in the Sacramento area, such as:
1) Topgolf Swing Suite – Sacramento
Focused more on entertainment and social events, with fewer serious golf training tools. SwingTurf offers a better balance for both casual and committed golfers.
2) X-Golf – Roseville, CA
Offers simulator play and lessons, but often in a more standardized, franchise-style setup. SwingTurf provides a more personalized and locally focused experience.
3) Five Iron Golf – San Francisco
A strong competitor with premium simulators and an urban vibe but located further away. SwingTurf has a local advantage and offers similar technology without the long commute.
4) Play-a-Round Golf
Smaller setup and limited course variety. SwingTurf offers more simulator features, better facilities, and a broader range of services.
5) Golfzon Leadbetter Academy
Focused primarily on coaching and skill improvement. While ideal for serious golfers, it lacks the entertainment and social appeal that SwingTurf brings to the table.
Competitive Advantages
SwingTurf Studios will differentiate itself by offering a mix of advanced golf technology, flexible play options, and a welcoming, social environment.
- Tech-driven but approachable: Advanced simulators with real-time tracking, swing feedback, and AI tools—all in a relaxed, fun setting.
- Multi-purpose space: A mix of training, entertainment, and events that appeal to a wide range of customers.
- Locally rooted: Built for Sacramento’s community with flexible pricing, local partnerships, and responsive customer service.
- All-weather golf: Play and train year-round, regardless of season or weather conditions.
- Community-first events: Hosting leagues, tournaments, and youth programs that connect players and grow loyalty.
SWOT Analysis
6. Marketing Strategy
SwingTurf Studios will use a well-rounded marketing strategy to build its brand, attract new customers, and stay top-of-mind in the Sacramento area. Our key strategies include:
Local Advertising
- Flyers and posters: These were placed in local gyms, golf shops, cafés, and community centers to raise awareness and drive local traffic.
- Local radio spots: Short ads during morning and evening commutes to promote special offers, events, and seasonal leagues.
- Golf community outreach: Networking with local golf clubs, schools, and high school/college teams to spread the word and form lasting relationships.
Digital Marketing
- Social media campaigns: Engaging videos and posts on Instagram and TikTok to highlight simulator features, fun group sessions, and league action. These campaigns will show what the experience feels like and attract both casual and competitive players.
- Google My Business optimization: Keeping our online profile fresh with updated hours, reviews, photos, and posts to rank well in local searches like “indoor golf near me” or “golf simulator Sacramento.”
- Email marketing: Monthly newsletters and booking reminders with discounts, upcoming events, and early access to league signups or memberships.
Loyalty & Referral Program
- Returning player perks: Customers who visit frequently will earn discounted play time, priority booking, or free gear.
- Refer-a-friend rewards: Encouraging word-of-mouth by giving discounts to both the referrer and the new guest they bring.
Corporate & Group Sales
- Team-building packages: Reaching out to local companies and offering unique team experiences with simulator access, snacks, and optional competitions.
- Company wellness perks: Partnering with HR teams to include SwingTurf sessions in corporate wellness or benefits programs.
Community Engagement
- Sponsorships: Supporting local golf tournaments, junior golf programs, and school leagues to show up where golf lovers already are.
- Influencer nights: Inviting local content creators and bloggers to experience SwingTurf and share their visit on social platforms.
Seasonal Promotions
- Holiday deals: Discounted group bookings or hourly rates during popular times like winter breaks, holidays, and long weekends.
- Summer simulator bundles: Special pricing during the off-season for outdoor courses, helping players stay sharp year-round.
7. Operations Plan
At SwingTurf Studios, our core operations revolve around delivering a smooth, reliable, and fun golf simulator experience. We’ve built our processes around making sure the simulators are always working well, easy to access, and set up for both casual players and serious golfers.
| Aspects | Details |
|---|---|
| Operating Hours | The studio runs daily from 7 AM to 11 PM. Staff arrives at 7 AM for setup, simulator checks, and cleaning. Customer sessions start at 9 AM and go until 10 PM, followed by closing duties. |
| Booking System | Customers can book online through the website or mobile app, or walk in directly. Bookings are available by the hour, with automated confirmations and reminders. |
| Staffing | The team includes a general manager, 2–3 front desk staff, 2–4 golf coaches, 1–2 tech support staff, and 1–2 cleaning staff. Shifts are planned to cover the full day smoothly. |
| Daily Routine | Each day starts with simulator setup and bay cleaning. Throughout the day, staff handles bookings, sessions, walk-ins, and events. Simulators are cleaned between uses, and everything is shut down and logged at night. |
| Technology Setup | The facility uses high-end simulators with AI and ball tracking, a CRM system for customer profiles, a POS system for payments, and security cameras for safety. |
| Inventory | Items like balls, gloves, towels, snacks, and simulator parts are stocked regularly. Inventory is tracked digitally and restocked weekly or monthly as needed. |
8. Leadership Team
SwingTurf Studios' leadership team is dedicated to driving the company's vision and ensuring the success of the business. Below is an overview of the key team members and their roles
Key Management
Dorian Evers: Owner (CEO)
Dorian Evers is the sole proprietor and Chief Executive Officer (CEO) of SwingTurf Studios. He oversees the strategic direction, business development, and partnerships. With a strong background in both golf and business operations, Dorian is passionate about delivering a space where people can train, play, and enjoy golf year-round.
Leila Crane – Operations manager (COO)
Leila looks after everything that happens on the floor — making sure the studio runs smoothly, the staff knows what they’re doing, and customers have a great time. If something needs doing or fixing, she’s usually already on it.
Ryan Mendez – Financial manager( CFO)
Ryan takes care of the finances — setting budgets, tracking expenses, managing payroll, and making sure we’re spending smart. He’s the numbers guy who helps keep the business healthy.
Ava Mitchell - Customer assistance
Ava takes care of the front. She handles check-ins, keeps track of who’s coming in and out, and helps out with small stuff people need. She’s easy to talk to and just gets things done without needing to be asked.
Organizational Structure
The organizational structure of SwingTurf Studios is built around smooth daily operations, customer satisfaction, and a seamless simulator experience. Each team member is positioned to keep the studio running efficiently while delivering top-notch service.
9. Financial Projections
SwingTurf Studios’ financial plan outlines the expected revenue, operating costs, and profits over the first three years of operation.
Income Statement (3 Years)
The income statement gives a clear overview of SwingTurf Studios’ profitability over the first three years. It outlines key financial details, including total revenue, cost of goods sold (COGS), operating expenses, and net profit.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | |||
| Simulator Rentals | $90,000 | $108,000 | $118,800 |
| Membership Packages | $45,000 | $60,000 | $72,000 |
| Coaching & Swing Analysis | $30,000 | $42,000 | $48,300 |
| Events & Group Bookings | $25,000 | $32,000 | $38,400 |
| Retail (Snacks & Gear) | $15,000 | $18,000 | $21,600 |
| Total Revenue | $205,000 | $260,000 | $299,100 |
| COGS | |||
| Simulator Maintenance & Upgrades | $20,000 | $21,000 | $22,050 |
| Retail Inventory (snacks, gear) | $5,000 | $5,250 | $5,513 |
| Coaching Payouts (commission) | $9,000 | $12,600 | $14,490 |
| Total COGS | $34,000 | $38,850 | $42,053 |
| Gross Profit | $171,000 | $221,150 | $257,047 |
| Operating Expenses | |||
| Salaries and Wages | $60,000 | $63,000 | $66,150 |
| Rent and Utilities | $45,000 | $47,250 | $49,613 |
| Marketing and Advertising | $35,000 | $36,750 | $38,588 |
| Insurance | $8,000 | $8,400 | $8,820 |
| Software Subscriptions | $10,000 | $10,500 | $11,025 |
| Miscellaneous Expenses | $5,000 | $5,250 | $5,513 |
| Total Operating Expenses | $163,000 | $171,150 | $179,709 |
| Net Profit (Before Tax) | $8,000 | $50,000 | $77,338 |
Cash Flow Statement (3 Years)
The cash flow statement tracks all the money coming in and going out of the business. This helps ensure that SwingTurf Studios maintains a healthy cash balance to cover daily expenses, staff salaries, marketing efforts, and any loan repayments.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Cash Inflows | |||
| Cash from Sales | $205,000 | $260,000 | $299,100 |
| Funding Received | $325,000 | - | - |
| Total Cash Inflows | $530,000 | $260,000 | $299,100 |
| Cash Outflows | |||
| Simulator Equipment | $115,000 | - | - |
| Leasehold Improvements | $80,000 | - | - |
| Initial Marketing | $35,000 | $36,750 | $38,588 |
| Operating Expenses | $163,000 | $171,150 | $179,709 |
| COGS | $34,000 | $38,850 | $42,053 |
| Total Cash Outflows | $427,000 | $246,750 | $260,350 |
| Net Cash Flow | $103,000 | $13,250 | $38,750 |
| Ending Cash Balance | $103,000 | $116,250 | $155,000 |
Balance Sheet (3 Years)
The balance sheet provides a snapshot of SwingTurf Studios’ financial position over the next three years.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Assets | |||
| Cash | $103,000 | $116,250 | $155,000 |
| Simulator Equipment (net) | $115,000 | $103,500 | $92,150 |
| Retail Inventory | $5,000 | $5,250 | $5,513 |
| Leasehold Improvements (net) | $80,000 | $72,000 | $64,800 |
| Total Assets | $303,000 | $297,000 | $317,463 |
| Liabilities | |||
| Loan Payable | $250,000 | $250,000 | $250,000 |
| Accounts Payable (COGS) | $10,000 | $10,500 | $11,025 |
| Total Liabilities | $260,000 | $260,500 | $261,025 |
| Equity | $43,000 | $36,500 | $56,438 |
| Total Liabilities & Equity | $303,000 | $297,000 | $317,463 |
Funding Request
SwingTurf Studios is seeking $325,000 in startup funding to launch and operate a high-quality indoor golf simulator facility.
Download a Free Golf Simulator Business Plan Template
Ready to start drafting your indoor golf simulator business plan but need extra help with that? We've got you covered! Download our golf simulator business plan template in PDF format to get started.
This customizable template gives you a clear, easy-to-follow example to help you build a business plan that fits your goals. You can also use this sample business plan as a reference point while writing your own plan.
Conclusion
With this golf simulator business plan sample, you now have a better idea of how to create a professional-looking plan.
However, if you still have questions regarding details or are seeking an easy way to draft a complete business plan, Bizplanr could be your go-to tool. It’s an intelligent AI business plan generator that creates actionable strategies quickly and efficiently.
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Frequently Asked Questions
Why is a golf simulator business plan so important?
A business plan gives you a clear roadmap for starting and running your golf simulator business. It helps you choose the right location, plan your budget, understand your customers, and set goals. Since this business involves expensive equipment and daily operations, a plan keeps things organized and on track. It also shows investors or lenders that you’re prepared and serious.
How do I conduct a thorough market analysis?
Here’s how to conduct a thorough market analysis in simple steps:
- Study indoor golf growth and simulator trends (Topgolf, Five Iron, etc.).
- Research local golfers, golf courses, and existing indoor facilities.
- Define target customers like beginners, pros, or corporate teams.
- Visit competitors and analyze their strengths and gaps.
Are there any tools available to write a solid business plan for a golf simulator?
Yes. You can use business planning tools like Upmetrics, LivePlan, or Bizplanr to write a solid business plan for a golf simulator. If you want to do it yourself, you can use free business plan samples or customizable templates for quick writing ideas.
How will you differentiate your golf simulator offerings?
If you want your golf simulator business to stand out, go beyond just offering bays:
- Create a space that feels fun, comfortable, and welcoming
- Offer extras like light snacks, drinks, or casual lounge areas to relax between rounds
- Make sure your staff are friendly and helpful to all skill levels
- Host events like tournaments, group nights, or themed challenges
What strategies work well for promoting my indoor golf simulator business?
Promoting your golf simulator business requires a multi-channel marketing strategy, including:
- Optimize Google Business and local SEO for better visibility.
- Share content on Instagram and TikTok to attract social audiences.
- Partner with local influencers or golf coaches to expand reach.
- Use paid ads on Google and social media to bring in new customers.
- Run events and contests and share highlights to keep customers engaged.
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