Starting a firewood business might sound a bit old-school, but it still works. If you’ve got the tools, the space, and a steady wood supply, it can be a solid way to bring in extra cash (or even turn into a full-time gig).
But before you start splitting logs or loading up your truck, you need a solid plan that helps you stay on track, price your product well, and grow steadily.
Not sure how to draft one?
This firewood business plan sample will help you get started.
Firewood Business Plan Sample
Let’s explore the KindleCore Firewood Co. business plan sample to see what goes into building a solid foundation for your firewood venture. This example walks you through each essential section to craft a clear, effective business plan.
1. Executive Summary
Business Overview
KindleCore Firewood Co. is a premium firewood delivery and supply company headquartered in Asheville, North Carolina.
The business provides kiln-dried hardwood items, large shipments, packaged firewood, and unique cooking woods. Our brand transforms convenience and quality in the firewood industry by combining sustainable sourcing with personalized, attentive service.
Mission Statement
To deliver premium, sustainably sourced firewood that fuels warmth, comfort, and community while supporting responsible forestry.
Vision Statement
To become the leading firewood brand in the Southeast, recognized for product quality, sustainable practices, and exceptional customer service.
Market Focus
KindleCore serves a diverse client base:
- Residential clients: Homeowners, renters, vacation property hosts, and fire pit users.
- Commercial clients: Restaurants, campgrounds, local retailers, and Airbnb property managers.
Our subscription-based delivery service, optional stacking, and personalized B2B partnerships address the unique needs of each segment.
Product & Service Offering
KindleCore Firewood Co. delivers:
- Kiln-dried hardwood bundles (oak, hickory, maple)
- Bulk orders (quarter, half, full cords)
- Cooking wood (apple, cherry, hickory) for pizza ovens and smokers
- Kindling and fire starter kits
In addition to that, we provide stacking services and wholesale delivery for commercial accounts. Monthly/seasonal subscription plans are also available.
Competitive Advantage
KindleCore Firewood Co. stands out by:
- 100% kiln-dried wood for clean, efficient burning
- Sourced sustainably through partnerships with local forestry services
- High service flexibility: stacking, scheduling, and subscription delivery
- Strong visual branding and eco-conscious messaging
- Integrated marketing strategy, combining SEO, social media, and local events
Financial Highlights
KindleCore Firewood Co. is built for steady, scalable growth with strong margins and reliable revenue streams, as shown below:
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $171,000 | $210,000 | $275,000 |
| Gross Profit | $131,000 | $155,000 | $207,000 |
| Net Profit (After Tax) | $54,400 | $63,200 | $96,000 |
| Ending Cash Balance | $20,000 | $45,000 | $85,000 |
| Gross Margin | 76.6% | 73.8% | 75.3% |
| Break-Even Revenue | $95,000 | — | — |
| Estimated Break-Even Month | Month 7 | — | — |
KindleCore is looking for $65,000 in funding to assist with initial operations and expand infrastructure. These funds will be used for different purposes such as acquiring a delivery vehicle, enhancing storage facilities, developing inventory, and initiating marketing campaigns.
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2. Business Description
- Business name: KindleCore Firewood Co.
- Legal entity: Limited Liability Company (LLC)
- Owner: Sawyer Kincaid
- Address: 924 Timberline Road, Suite 5, Asheville, NC 28806, USA
Background Story
KindleCore was born from a recognition of the inefficiencies and environmental impact of traditional firewood operations. By collaborating with local tree services and forest partners, the company transforms discarded timber into premium firewood products.
Kiln-drying processes guarantee that all firewood is free of pests, controlled for moisture, and suitable for burning both indoors and outdoors. By prioritizing quality, KindleCore has established a solid reputation in Asheville and neighboring areas.
Business Model
KindleCore operates with a dual-market business model that combines direct-to-consumer (D2C) and wholesale channels:
| Customer Segment | Direct-to-Consumer (D2C) | Commercial/Wholesale (B2B) |
|---|---|---|
| Target Audience | Homeowners, renters, vacation property hosts, weekend fire pit users | Restaurants, campgrounds, farm stands, Airbnb hosts, local retailers |
| Key Offerings | Bundled firewood, subscription plans, optional stacking services | Specialty cooking woods (pizza ovens, smokers), bulk firewood, kindling kits |
| Customer Priorities | Convenience, reliable service, eco-conscious sourcing | Quality supply, consistent delivery, partnership support |
| Delivery Approach | Flexible scheduling, doorstep delivery, stacking upon request | Customized delivery schedules, long-term supply agreements |
| Relationship Type | Transactional and subscription-based | Contractual and relationship-based (ongoing partnerships) |
| Marketing Focus | Social media, local SEO, community events, referral programs | Direct outreach, strategic partnerships, industry networking |
Core Values
At KindleCore Firewood Co., our values fuel everything we do:
- Sustainability: Purchasing tree services and products from nearby, ethically managed forests.
- Quality: Delivering kiln-dried, seasoned hardwoods that burn clean and hot.
- Convenience: Offering doorstep delivery, stacking, and flexible subscription services.
- Community: Assisting regional partners, educating clients, and contributing to the area.
- Trust: Building long-term customer relationships through transparency and reliability.
Future Outlook
As demand for sustainable and efficient heating solutions continues to grow, KindleCore is well-positioned for scalable expansion.
To meet seasonal demand more effectively, the company plans to expand its delivery radius, enhance its digital ordering platform, and invest in additional drying and storage infrastructure.
3. Market Analysis
Industry Overview
The U.S. firewood industry is experiencing renewed interest, driven by the growing popularity of outdoor living spaces, wood-fired cooking, and environmentally conscious consumer behavior.
In regions like Western North Carolina, where cold winters and a vibrant culinary scene intersect, the demand for premium firewood is especially strong.
With the market projected to reach $1.5 billion by 2031, the long-term potential is clear for suppliers that offer reliable, high-quality, and sustainable firewood solutions.
Target Market
KindleCore Firewood Co. serves a diverse range of customers, including:
- Homeowners use fireplaces, wood stoves, and outdoor fire pits.
- Restaurants with wood-fired ovens or smokers.
- Campgrounds & event venues that host guests requiring firewood.
- Small retailers sell bundled firewood as part of a local or seasonal offering.
- Airbnb & vacation property hosts who provide amenities for guest experiences.
Here’s the more detailed buyer persona of KindleCore:
Competitive Analysis
Here’s the analysis of the local competitors of KindleCore:
| Name | Location | Strengths | Weaknesses |
|---|---|---|---|
| Carolina Morning Firewood | Asheville, NC | Established presence, bulk firewood | Limited online engagement |
| Western NC Firewood | Asheville, NC | Accessible service area, local branding | Inconsistent availability |
| Blue Ridge Firewood | Hendersonville, NC | Proximity to rural clients | Limited kiln-dried inventory |
| Smoky Mountain Firewood | Waynesville, NC | Variety of woods offered | Delivery reliability |
| The Firewood Guy | Asheville, NC | Low-cost option | Green wood, no sustainability focus |
KindleCore’s competitive advantages are:
- 100% kiln-dried hardwood for safe, clean, and high-efficiency burns.
- Sustainable sourcing through partnerships with local tree services and forestry.
- Subscription model for convenience and repeat business.
- Stacking service and premium customer experience.
- A strong brand built around eco-conscious values and community engagement.
4. SWOT Analysis
This analysis provides the main strengths and weaknesses of KindleCore Firewood Co., as well as the external opportunities and threats that may influence the business.
These insights will assist in making informed choices as the business grows.
5. Products and Services
KindleCore Firewood Co. offers a comprehensive range of firewood products and value-added services designed to meet the needs of both residential and commercial customers.
Core Product Offerings
KindleCore Firewood Co. delivers high-quality, ready-to-burn wood products designed for comfort, cooking, and convenience:
Kiln-dried hardwood bundles
High-quality collections of oak, hickory, and maple hardwood, seasoned to perfect moisture levels for clean, prolonged-burning fires. Perfect for fire pits, wood stoves, and fireplaces.
Bulk firewood sales
Available in quarter, half, and full cords for customers needing larger quantities. Delivered and stacked upon request for maximum convenience.
Cooking woods
Specialty woods like apple, cherry, and hickory are chosen for their flavor characteristics and utilized in wood-fired ovens, grills, and smokers. A leading option for dining establishments and food lovers.
Kindling and fire starters
Easy-to-light kindling kits and eco-friendly fire starters help customers build fires quickly and safely.
Service Offerings
KindleCore Firewood Co. goes beyond just firewood with convenient, customer-focused services:
Subscription delivery plans
Flexible monthly or seasonal subscriptions ensure customers never run out of firewood. Scheduled deliveries are available with discounted rates for long-term plans.
Stacking services
Optional stacking services during delivery for added convenience. Firewood is neatly stacked in the customer's preferred location.
Wholesale and commercial supply
Bulk firewood and cooking wood packages personalized for restaurants, campgrounds, Airbnb hosts, and small retailers. Customized delivery schedules and volume pricing are available.
Pricing Structure
Our pricing is designed to stay competitive, reflect the quality of our firewood, and offer value through different options such as:
| Product / Service | Unit Price (USD) | Notes |
|---|---|---|
| Bundled Firewood (approx. 0.75 cu ft) | $25 per bundle | Kiln-dried hardwood, includes delivery within Asheville city limits |
| Bulk Firewood - Quarter Cord | $120 | Suitable for occasional home use; stacking optional |
| Bulk Firewood - Half Cord | $200 | Most popular residential option |
| Bulk Firewood - Full Cord | $375 | For frequent users or shared properties |
| Cooking Woods (Apple, Cherry, Hickory) | $35 per box | Specialty wood, packaged for chefs, BBQ users, and restaurants |
| Kindling & Fire Starters | $10-$15 per kit | Natural starters and kindling bundles |
| Stacking Service | $25-$50 per delivery | Based on volume and location specifics |
| Subscription Plans (Monthly/Seasonal) | 5–10% discount | Prepaid or recurring customers receive bundled discounts |
6. Organization and Management
Legal Structure
KindleCore Firewood Co. is organized as a Limited Liability Company (LLC), offering operational flexibility and liability protection for the owner. For small businesses looking to expand with the least amount of regulatory complexity, this structure is perfect.
Management Team
A dynamic, seasoned group that combines financial oversight, operational expertise, and a strong dedication to sustainability and community leads KindleCore Firewood Co.
Sawyer Kincaid – CEO / Owner
Leads the company’s vision, strategy, branding, and community engagement. Oversees partnerships, major decisions, and long-term planning.
Elise Rowan – COO / Operations Manager
Manages logistics, inventory, and operational efficiency. Coordinates delivery schedules, warehouse flow, and kiln-drying processes.
Marcus Tillman – CFO / Accountant
Handles financial planning, budgeting, reporting, and funding allocation. Maintains the company’s financial health and compliance.
Lila Monroe – Receptionist / Administrative Coordinator
Manages scheduling, phone and email communications, client relations, and day-to-day administrative tasks that keep the business running smoothly.
Organizational Chart
7. Operational Plan
The main address of KindleCore Firewood Co. is 924 Timberline Road, Suite 5, Asheville, NC 28806. This facility acts as the dispatch center for deliveries and holds equipment for kiln-drying, log-splitting, and inventory storage.
The location was chosen for its accessibility to Western North Carolina’s urban and rural markets. Here’s what our facility includes:
- Covered wood storage zones
- A processing area for splitting, drying, and bundling
- Vehicle parking and loading space
- Office space for administration and customer support
Production and Processing
KindleCore sources raw hardwood logs from local forestry partners and tree service companies. The operational workflow includes:
- Delivery of raw logs from sourcing partners.
- Splitting and processing using industrial-grade equipment.
- Kiln-drying for pest removal, moisture control, and heat efficiency.
- Sorting and bundling for residential and commercial categories.
- Loading and staging firewood for dispatch.
Processing follows a lean model to minimize inventory waste and streamline fulfillment.
Inventory Management
Inventory is managed on a seasonal cycle, with large intake periods during late summer and fall. Products are categorized as:
- Kiln-dried bundled hardwood
- Bulk firewood (by cords)
- Cooking woods (apple, cherry, hickory)
- Kindling and fire starters
Inventory levels are tracked weekly to ensure readiness for peak winter and grilling seasons. Overstock is avoided to reduce degradation risks.
Tools and Equipment Used
KindleCore Firewood Co. utilizes essential tools and machinery to ensure safe, efficient, and high-quality firewood processing and delivery.
- Log splitter: Hydraulic commercial splitter for fast, uniform firewood production.
- Kiln-drying unit: Ensures wood is dried to proper moisture levels for clean, efficient burning.
- Chainsaws: Used for cutting raw logs into splitter-ready lengths.
- Moisture meter: Verifies firewood meets kiln-dried standards before packaging.
- Shrink wrap & strapping tools: For bundling firewood securely for delivery or retail.
- Delivery vehicle: Branded pickup or box truck for transporting bulk and bundled orders.
- Storage racks & covered bays: Maintain airflow and protect inventory from moisture and pests.
Delivery and Logistics
Delivery operations are managed in-house using a branded utility vehicle. Logistics are scheduled by:
- Customer zone grouping to minimize fuel and time costs
- Subscription plan coordination
- Stacking service upon arrival (if selected)
- Commercial routes (weekly/bi-weekly) for B2B clients
An objective for the future is to implement route optimization software to manage higher-order volumes more effectively.
8. Marketing and Sales Strategy
KindleCore Firewood Co. utilizes a multi-channel approach to connect with residential and commercial clients via focused marketing and ongoing sales initiatives.
Marketing Channels and Tactics
Here are the key strategies that KindleCore Firewood Co. uses to retain its customers:
Local SEO & Google My Business
Enhanced listings and keyword focus (e.g., “firewood delivery Asheville”, “buy firewood near me”) ensure visibility for high-intent local searches. Regular updates, reviews, and photo content maintain listings relevant and reliable.
Marketing on social media
Active presence on Instagram and Facebook featuring cozy home setups, firewood delivery shots, behind-the-scenes sourcing, and customer testimonials. Engaging content strengthens community appeal and brand authenticity.
Program for referrals
Providing discounts for repeat customers motivates clients to recommend others, promoting organic growth and enhancing client loyalty.
Eco-friendly brand storytelling
Promotional content highlights KindleCore's commitment to eco-friendly forest products and sustainable sourcing, attracting businesses and customers who prioritize environmental responsibility.
Seasonal promotions
Special offers and campaigns are customized around key usage periods, including winter heating, holiday gatherings, and grilling season.
Sales Strategy
KindleCore Firewood Co. focuses on relationship-driven sales and recurring revenue through:
Direct sales (D2C)
Orders are placed by clients by phone, email, or a soon-to-be e-commerce platform. Bundling and shipping improvements are available for both one-time and subscription orders.
B2B outreach
Customized proposals, delivery schedules, and volume discounts are all part of outreach to eateries, Airbnb hosts, and campers. Personal relationships and local networking drive commercial growth.
Customer retention
Seasonal check-ins, follow-ups, reorder reminders, and consistent service all create loyalty. Repeat business and word-of-mouth recommendations are fueled by high customer satisfaction.
9. Financial Projections
The following projections outline KindleCore’s expected performance over the first three years of operation, assuming gradual scaling of operations.
Income Statement
The income statement provides a summary of KindleCore Firewood Co.’s revenues, costs, and profitability over the first three years of operation.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | |||
| Bundled Firewood Sales | $75,000 | $90,000 | $110,000 |
| Bulk Firewood Sales | $72,000 | $85,000 | $105,000 |
| Cooking Wood (B2B) Sales | $24,000 | $35,000 | $60,000 |
| Total Revenue | $171,000 | $210,000 | $275,000 |
| Cost of Goods Sold | |||
| Firewood sourcing | $30,000 | $40,000 | $50,000 |
| Fuel and Delivery | $6,000 | $10,000 | $12,000 |
| Packaging and Materials | $4,000 | $5,000 | $6,000 |
| Total COGS | $40,000 | $55,000 | $68,000 |
| Gross Profit | $131,000 | $155,000 | $207,000 |
| Gross Margin | 76.6% | 73.8% | 75.3% |
| Operating Expenses | |||
| Salaries and Wages | $30,000 | $35,000 | $40,000 |
| Marketing & Advertising | $10,000 | $15,000 | $18,000 |
| Rent and Utilities | $6,000 | $7,000 | $8,000 |
| Insurance & Admin Costs | $5,000 | $6,000 | $7,000 |
| Miscellaneous Expenses | $6,000 | $7,000 | $8,000 |
| Total Operating Expenses | $57,000 | $70,000 | $81,000 |
| EBITDA | $74,000 | $85,000 | $126,000 |
| Depreciation | $6,000 | $6,000 | $6,000 |
| Net Profit (Pre-Tax) | $68,000 | $79,000 | $120,000 |
| Taxes (20%) | $13,600 | $15,800 | $24,000 |
| Net Profit (After Tax) | $54,400 | $63,200 | $96,000 |
Projected Balance Sheet
This balance sheet provides a complete year-end view of KindleCore Firewood Co.’s financial position.
| Assets | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Current Assets | |||
| Cash | $20,000 | $45,000 | $85,000 |
| Accounts Receivable | $3,000 | $4,000 | $5,000 |
| Inventory (Firewood) | $7,000 | $9,000 | $11,000 |
| Total Current Assets | $30,000 | $58,000 | $101,000 |
| Non-Current Assets | |||
| Equipment (at Cost) | $30,000 | $30,000 | $30,000 |
| Less: Accumulated Depreciation | ($6,000) | ($12,000) | ($18,000) |
| Net Equipment Value | $24,000 | $18,000 | $12,000 |
| Total Assets | $54,000 | $76,000 | $113,000 |
| Liabilities & Equity | Year 1 | Year 2 | Year 3 |
| Current Liabilities | |||
| Accounts Payable | $2,500 | $3,000 | $3,500 |
| Total Liabilities | $2,500 | $3,000 | $3,500 |
Cash Flow Statement
KindleCore Firewood Co.'s cash flow statement shows how the business makes and spends money on financing, investing, and operating activities.
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Operating Activities | |||
| Net Profit (After Tax) | $54,400 | $63,200 | $96,000 |
| Depreciation | $6,000 | $6,000 | $6,000 |
| Change in Accounts Receivable | ($3,000) | ($1,000) | ($1,000) |
| Change in Inventory | ($7,000) | ($2,000) | ($2,000) |
| Change in Accounts Payable | $2,500 | $500 | $500 |
| Net Cash from Operating | $52,900 | $66,700 | $99,500 |
| Investing Activities | |||
| Equipment Purchase | ($30,000) | $0 | $0 |
| Net Cash from Investing | ($30,000) | $0 | $0 |
| Financing Activities | |||
| Owner Capital / Seed Funding | $65,000 | $0 | $0 |
| Net Cash from Financing | $65,000 | $0 | $0 |
| Net Cash Flow for Year | $87,900 | $66,700 | $99,500 |
| Beginning Cash Balance | $0 | $20,000 | $45,000 |
| Ending Cash Balance | $20,000 | $45,000 | $85,000 |
Break-Even Analysis
The break-even analysis identifies the point at which KindleCore Firewood Co. covers all fixed and variable costs and begins to generate profit.
| Metric | Value |
|---|---|
| Average Selling Price per Unit | $25 |
| Average Variable Cost per Unit | $10 |
| Contribution Margin per Unit | $15 |
| Annual Fixed Costs (Est.) | $57,000 |
| Break-Even Units (Annual) | 3,800 units |
| Break-Even Revenue (Annual) | $95,000 |
| Monthly Unit Sales to Break Even | ~317 units/month |
| Estimated Break-Even Month (Year 1) | Month 7 |
10. Funding Request
KindleCore Firewood Co. is seeking $65,000 in startup funding to support its initial launch and first-year operations.
Use of Funds
KindleCore Firewood Co. will allocate funds strategically to launch and grow operations efficiently. Here’s a detailed breakdown:
| Category | Amount (USD) | Purpose |
|---|---|---|
| Delivery Vehicle | $20,000 | Purchase and registration of a branded truck or trailer for regional deliveries. |
| Kiln-Drying & Equipment | $18,000 | Procurement of a commercial-grade log splitter, kiln setup, and related tools. |
| Storage Facility Upgrades | $10,000 | Enhancements to secure, weather-resistant firewood storage and staging area. |
| Initial Inventory | $7,000 | Sourcing of bulk hardwoods (oak, maple, hickory) and specialty cooking woods. |
| Marketing & Launch | $10,000 | Branding, website development, digital ads, local SEO, and promotional events. |
Funding Structure
KindleCore is open to discussing flexible funding arrangements, including:
- Equity-based investment
- Term loans with defined repayment schedules
- Convertible notes
- Grants or micro-financing partnerships
Investors will receive detailed financial projections, operational timelines, and performance benchmarks to ensure transparency and accountability.
Timeline for Fund Deployment
KindleCore Firewood Co. will strategically allocate funds over the first 12 months to maximize growth and operational stability:
Download a Free Firewood Business Plan Template
Want to create your firewood business plan, but unsure what details to include or how to format it? Not to worry! Download our free firewood business plan template (PDF) and start planning today.
The template guides you through all the key sections, from sourcing and pricing to delivery strategy and customer segments. It’s fully editable, so you can make it fit for your local market, seasonality aspects, and service offerings.
Conclusion
We hope this sample business plan gives you a clear path to starting and growing your firewood business.
However, if you’re seeking a faster way to get your plan in place, use our AI-powered business planning tool, Bizplanr. It helps you streamline the entire process.
Just answer a few quick questions: what kind of firewood you sell, how you deliver it, and who your main customers are, and its AI assistant will create a full, professional plan in minutes.
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Frequently Asked Questions
Why do I need a business plan for selling firewood?
Having a plan for your firewood business helps you to stay organized and prepared. It gives a clear picture of your goals, costs, and how to manage seasonal ups and downs. It also comes in handy if you're applying for permits or looking to grow your business with a loan.
What should I include in the financial section?
Focus on the basics, starting from what you need to spend and what you expect to earn. Try to cover all these aspects:
- Startup costs (like chainsaws, splitters, trailers, and storage space)
- Monthly expenses (fuel, maintenance, labor, etc.)
- Pricing structure (per bundle, cord, delivery charges)
- Revenue projections based on peak and off-season demand
How do I attract regular firewood customers?
It comes down to trust and convenience. Here’s how to attract customers:
- Deliver clean, seasoned wood on time
- Keep your pricing fair and consistent
- Offer loyalty deals or monthly delivery bundles
- Use simple reminders during winter to stay on top of mind
Is a marketing plan necessary for a small firewood business?
Yes, even a simple marketing plan can go a long way. Just focus on what gets you in front of local buyers:
- Post on social media or local groups
- Place signs in high-traffic areas
- Ask happy customers to refer others
- Offer pre-order discounts before winter starts
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