Bowling is one of those rare things that never go out of style. Kids love it. Adults love it. Leagues pack the lanes.
So, if you’re thinking about starting a bowling alley, it can be a great business idea. But before you begin, you need a clear plan to manage your costs, attract customers, and grow your business.
Not sure how to create one?
This bowling alley business plan example will help you get started in the right direction.
Bowling Alley Business Plan Sample
Let’s take a look at the Strikora Lanes business plan sample to better understand the important details and key sections you should include in your own plan.
This example will guide you through each part of a strong, well-structured plan.
1. Executive Summary
Business Overview
Strikora Lanes is a next-generation bowling and entertainment center located at 7431 Riverbend Boulevard, Kansas City, Missouri.
Structured as an LLC, Strikora is designed to serve a diverse range of guests, from families and young adults to league bowlers and corporate clients. The concept fills a growing gap in the local market for tech-forward, all-ages entertainment venues.
Vision Statement
To become Kansas City’s top destination for bowling and modern social entertainment by combining innovation, hospitality, and community engagement.
Target Market
Strikora Lanes will attract a broad and well-defined audience, including:
- Families and kids seeking weekend fun and celebrations
- Students and young adults looking for group outings and nightlife
- Corporate teams booking events and team-building activities
- League and competitive bowlers needing quality lanes
- Schools and community groups hosting fundraisers and trips
Competitive Advantage
Strikora Lanes differentiates itself from traditional bowling alleys by offering:
- Immersive lighting and digital scoring systems across 20 themed lanes
- VR gaming pods and a modern arcade integrated with loyalty rewards
- A full-service restaurant and craft cocktail bar with gourmet offerings
- Dedicated event spaces for rentals, tournaments, and celebrations
- A loyalty-driven membership model and engaging community partnerships
Sales and Marketing Strategy
Strikora will launch with a high-impact, multi-channel marketing plan focused on brand awareness and long-term retention. Key strategies include:
- Grand opening with promotions and influencer support
- Targeted digital ads (SEO, social media, Google Maps)
- Weekly themed events and in-house promotions
- Loyalty app with rewards and member perks
- Local partnerships and school fundraisers
Financial Outlook
Below is a snapshot of Strikora’s first three years of projected financial performance:
| Financial Snapshot | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total Revenue | $880,000 | $1,240,000 | $1,520,000 |
| Gross Profit | $645,000 | $930,000 | $1,150,000 |
| Net Profit | $21,000 | $205,800 | $329,000 |
| Cash Balance (Year-End) | $146,000 | $408,800 | $792,800 |
| Break-even Revenue Target | $723,000 | Achieved | Sustained |
| Profitability Status | Building | Profitable | Strong |
Also, Strikora Lanes is seeking $350,000 in startup funding to support business operations, including venue construction, acquisition of bowling and gaming equipment (VR and arcade), interior design, signage, and brand development.
Liking the plan you're reading? It's AI generated.
Generate Your Own Using Bizplanr AI
2. Business Description
Company Overview
Strikora Lanes is a next-generation bowling and entertainment venue located at 7431 Riverbend Boulevard, Kansas City, Missouri. Designed to transform the traditional bowling experience, Strikora blends cutting-edge technology, immersive entertainment, and full-service hospitality into one unified space.
The business operates as a Limited Liability Company (LLC) and aims to become the city’s go-to destination for families, young adults, and corporate groups.
Business Concept
Strikora Lanes is more than just a bowling alley—it’s a multi-experience social hub offering:
- Classic, cosmic, and VIP bowling lanes with digital scoring and themed lighting
- A high-energy arcade and VR gaming zone
- A gourmet restaurant and full-service bar featuring elevated casual fare and craft beverages
- Private event spaces for birthday parties, team-building sessions, and group rentals
- Weekly bowling leagues for children, adults, and seniors
- On-site pro shop and merchandise store
This model is built to serve a broad demographic while maximizing revenue across multiple service lines.
Mission Statement
To bring people together through unforgettable bowling, food, and fun in an exciting and inclusive environment.
Business Goals
Our goals at Strikora Lanes focus on steady growth, strong community ties, and long-term success. We aim to:
- Successfully launch operations within 6 months of funding approval
- Reach break-even by the end of Year 1
- Achieve profitability by Year 2
- Build a recurring customer base through leagues, events, and loyalty programs
- Expand community presence through local sponsorships and school partnerships
Legal Compliance
The business will comply with all federal, state, and local regulations relevant to its operations in the food, entertainment, and hospitality sectors.
Key areas of compliance include:
- Business licenses and permits
- Health and safety regulations
- Alcohol licensing
- Employee regulations
- Fire, building, and accessibility codes
- Insurance coverage
Strikora Lanes will also engage legal counsel and a licensed business advisor to ensure all operating practices remain compliant as the business scales.
3. Market Analysis
Industry Overview
The U.S. bowling and entertainment industry is shifting from traditional alleys to all-in-one centers that blend bowling, dining, and digital experiences. Consumer demand for experiential entertainment has rebounded strongly, especially in growing markets like Kansas City.
The bowling industry generates over $3.7 billion annually, with growth driven by venues offering added value such as arcade gaming, VR, upscale food, and group event services. Customers now prefer venues offering multiple activities, giving Strikora Lanes a strong advantage in the entertainment market.
Target Market
Strikora Lanes serves a diverse customer base segmented by lifestyle and occasion. The business is designed to attract:
- Families with children seeking weekend fun and party experiences
- Students and young professionals looking for social and nightlife options
- Corporate groups hosting team-building and private events
- League and competitive bowlers needing quality lanes and regular play
- Schools and organizations planning field trips and fundraisers
Market Needs and Trends
Today’s bowling market is driven by key trends such as:
- Demand for experiential entertainment: Guests expect more than just bowling; they want immersive lighting, modern scoring, music, and digital integration.
- Food & beverage integration: Venues with high-quality menus and bar service experience longer stays and higher per-visit spending.
- Group and event bookings: Families, schools, and businesses are actively seeking well-equipped venues for private events.
- Digital and mobile engagement: Loyalty apps, mobile booking, and gamified interactions are increasingly important to Gen Z and millennial audiences.
Competitor Analysis
Strikora Lanes enters a competitive market with several established players, including:
| Competitor | Strengths | Gaps / Opportunities for Strikora |
|---|---|---|
| Main Event (Kansas City) | Large space, variety of games, brand recognition | Can feel generic, less focused on bowling |
| AMF Pro Bowl Lanes | League-focused, strong legacy customer base | Outdated facilities, limited F&B options |
| Summit Lanes (Lee’s Summit) | Local reputation, affordable | Limited tech, not centrally located |
| Pinstripes (Overland Park) | Upscale bowling + dining | Higher price point, adult-centric experience |
| Ward Parkway Lanes | Budget-friendly, community-based | Lacks premium features and modern upgrades |
SWOT Analysis
4. Products and Services
Strikora Lanes delivers a dynamic mix of entertainment, recreation, and dining experiences personalized for a broad customer base.
Bowling Experiences
Strikora offers 20 high-tech bowling lanes with digital scoring and immersive lighting, divided into three core formats:
- Classic lanes: For traditional gameplay with a social feel.
- Cosmic lanes: Featuring black lights, neon visuals, and music for an upbeat, party-like vibe.
- VIP lanes: Premium seating and exclusive lanes for private groups and corporate clients.
Private Event Rentals
The facility includes customizable event spaces perfect for:
- Birthday parties
- Office gatherings and team-building events
- Tournaments and fundraising events
- School field trips and youth group outings
All event packages are supported by catering options and dedicated host services.
Arcade & Virtual Reality Gaming Zone
The entertainment zone includes:
- Popular arcade games for kids and adults
- VR pods offering immersive, multi-sensory gaming experiences
- Digital ticket redemption system and player loyalty integration
Strikora Kitchen & Bar
The in-house restaurant and bar provide:
- A gourmet menu featuring burgers, flatbreads, wings, and shareable plates
- A full-service bar with craft cocktails, local beers, and non-alcoholic options
- Themed food nights and drink specials to complement entertainment events
On-Site Pro Shop
Strikora’s Pro Shop provides:
- Professional-grade bowling balls, shoes, and gear
- Custom ball drilling and repairs
- League bowler packages and equipment consultations
Merchandise Store
An in-venue retail section offers branded merchandise such as:
- Strikora Lane's apparel (T-shirts, hats, hoodies)
- Collectibles, gift items, and seasonal promotions
- Gift cards for use on games, food, and events
Unique Selling Points (USPs)
What makes Strikora Lanes stand out:
- An immersive tech-driven bowling experience not found in traditional alleys
- All-in-one entertainment, dining, and event space
- VIP lane rentals and private room packages
- Community-first approach through leagues, fundraisers, and local partnerships
5. Organization and Management
Legal Structure
Strikora Lanes is registered as a Limited Liability Company (LLC) in the state of Missouri. This structure provides flexibility in operations while offering personal liability protection for the business owner.
Ownership
Strikora Lanes is wholly owned by Derek Malvin, who also serves as the Chief Executive Officer (CEO).
Management Team
The business is led by a diverse and experienced leadership group with defined roles:
Derek Malvin – Chief Executive Officer (CEO)
Oversees business strategy, investor relations, and brand development. Brings leadership in hospitality and business growth.
Lara Vance – Chief Operating Officer (COO) / General Manager
Manages daily operations, hiring, staff training, scheduling, and customer service. Brings experience in multi-unit entertainment and food service management.
Marcus Reid – Chief Financial Officer (CFO)
Responsible for budgeting, cash flow monitoring, financial forecasting, and vendor management. Oversees compliance and reporting.
Nina Castillo – Administrative Manager / Receptionist
Manages front-desk operations, bookings, guest services, and administrative coordination.
Organizational Structure
Below is an organizational hierarchy of Strikora Lanes:
6. Operational Plan
Location and Facility
Strikora Lanes will operate from a leased 20,000–25,000 sq. ft. venue at 7431 Riverbend Boulevard, Kansas City, Missouri. The facility will be outfitted with:
- 20 state-of-the-art bowling lanes (classic, cosmic, and VIP)
- An arcade and VR gaming zone
- Private party rooms
- A full-service restaurant and bar
- On-site pro shop and merchandise store
The layout is designed for smooth traffic flow, clear zoning, and operational efficiency between departments.
Operating Hours
Extended hours may apply for league nights, special events, or holiday promotions.
| Day | Hours of Operation |
|---|---|
| Monday–Thursday | 12:00 PM – 10:00 PM |
| Friday | 12:00 PM – 12:00 AM (midnight) |
| Saturday | 10:00 AM – 12:00 AM (midnight) |
| Sunday | 10:00 AM – 9:00 PM |
Systems and Technology
Strikora Lanes runs on connected systems that keep operations smooth and guests engaged:
- Point-of-sale (POS): Integrated system across bowling lanes, food & beverage, and retail.
- Online booking platform: Real-time reservations for lanes and event spaces.
- Loyalty & rewards app: Tracks customer points, offers, and promotions.
- Digital signage & scoring: Touchscreen scoring systems, lane customization, and automated player stats.
- Inventory & supply chain management: Real-time tracking of food and beverage (F&B) inventory, arcade ticket stock, and merchandise.
Health, Safety, and Compliance
We prioritize a safe, compliant environment for every guest and employee:
- Full adherence to the Missouri Department of Health guidelines for food service.
- Alcohol is served only by certified staff under an active liquor license.
- Staff trained in Occupational Safety and Health Administration (OSHA) compliance, emergency evacuation, and Cardiopulmonary Resuscitation (CPR).
- COVID-safe practices are maintained when required: sanitation stations, contactless menus, and cleaning schedules.
Vendor & Supply Chain Relationships
Our success relies on reliable partners across every facet of the operation:
- Bowling equipment: Brunswick or QubicaAMF lane systems and scoring technology.
- Arcade & VR systems: Leased or purchased via specialty suppliers with maintenance agreements.
- Food & beverage suppliers: Local vendors for produce, beverages, and dry goods; national distributors for bar supplies and specialty items.
- Merchandise & retail: Branded apparel and accessories sourced from custom print vendors.
- Maintenance & cleaning supplies: Procured from commercial supply providers with monthly replenishment.
7. Financial Projections
The following financial projections outline the anticipated performance of Strikora Lanes over its first three years of operation.
Assumptions
- Total startup funding required: $350,000
- Startup timeline: 6 months (pre-revenue)
- Break-even point: 18–24 months
Income Statement
The income statement below reflects a steadily growing revenue base supported by multiple income streams: bowling lanes, food and beverage, events, gaming, and retail.
| Income Statement | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total Revenue | $880,000 | $1,240,000 | $1,520,000 |
| Cost of Goods Sold (COGS) | $235,000 | $310,000 | $370,000 |
| Gross Profit | $645,000 | $930,000 | $1,150,000 |
| Salaries & Wages | $320,000 | $340,000 | $360,000 |
| Rent & Utilities | $80,000 | $82,000 | $85,000 |
| Marketing & Advertising | $60,000 | $45,000 | $50,000 |
| Admin, Insurance, Misc. | $75,000 | $84,000 | $95,000 |
| Operating Expenses | $535,000 | $551,000 | $590,000 |
| Operating Profit (EBIT) | $110,000 | $379,000 | $560,000 |
| Depreciation | $80,000 | $85,000 | $90,000 |
| Pre-Tax Income | $30,000 | $294,000 | $470,000 |
| Income Tax (30%) | $9,000 | $88,200 | $141,000 |
| Net Income | $21,000 | $205,800 | $329,000 |
Cash Flow Statement
The following table outlines projected cash inflows and outflows to ensure liquidity across operations and investments:
| Cash Flow Items | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Beginning Cash Balance | $350,000 | $112,000 | $287,000 |
| Cash Inflows | |||
| Cash Sales | $880,000 | $1,240,000 | $1,520,000 |
| Owner Investment / Equity | $0 | $0 | $0 |
| Total Cash Inflows | $880,000 | $1,240,000 | $1,520,000 |
| Cash Outflows | |||
| COGS | $235,000 | $310,000 | $370,000 |
| Operating Expenses | $545,000 | $555,000 | $592,000 |
| Capital Expenditures (equipment, etc.) | $290,000 | $20,000 | $25,000 |
| Taxes Paid | $6,000 | $87,000 | $140,400 |
| Total Cash Outflows | $1,076,000 | $972,000 | $1,127,400 |
| Net Cash Flow | -$196,000 | $268,000 | $392,600 |
| Ending Cash Balance | $154,000 | $287,000 | $679,600 |
Balance Sheet
A snapshot of Strikora Lanes’ financial health, showing strong growth in equity and cash reserves:
| Balance Sheet | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Assets | |||
| Cash | $146,000 | $408,800 | $792,800 |
| Accounts Receivable | $10,000 | $15,000 | $20,000 |
| Equipment (Net) | $285,000 | $255,000 | $230,000 |
| Inventory | $20,000 | $25,000 | $30,000 |
| Total Assets | $461,000 | $703,800 | $1,072,800 |
| Liabilities & Equity | |||
| Accounts Payable | $10,000 | $15,000 | $18,000 |
| Equity (Owner + Retained) | $451,000 | $688,800 | $1,054,800 |
| Total Liabilities & Equity | $461,000 | $703,800 | $1,072,800 |
8. Funding Request
Strikora Lanes is seeking $350,000 in startup capital to support the launch and initial operations of a modern, full-service bowling and entertainment center in Kansas City, Missouri.
Use of Funds
| Category | Estimated Cost |
|---|---|
| Bowling Equipment (lanes, scoring) | $150,000 |
| Arcade & VR Gaming Systems | $65,000 |
| Kitchen Setup & Bar Equipment | $20,000 |
| Furniture, Fixtures & POS Systems | $30,000 |
| Interior Buildout & Design | $40,000 |
| Branding, Signage & Marketing | $15,000 |
| Hiring, Training & Uniforms | $10,000 |
| Working Capital Reserve | $20,000 |
| Legal, Licensing & Insurance | $5,000 |
| Total Required Funding | $355,000 |
Funding Purpose & Impact
This capital will directly support:
- A 6-month development and buildout timeline, leading to a soft and grand opening
- Deployment of high-impact launch marketing and community partnerships
- Hiring and training of a professional operations team
- Delivery of a next-generation bowling and entertainment experience
- Establishment of positive initial cash flow and liquidity reserve for the first quarter
Funding Structure (If Applicable)
Strikora Lanes is open to structured funding in the form of:
- Equity investment (preferred shares or strategic partnership)
- Convertible notes
- Revenue-based financing or term loan (if lender-based)
Download Free Bowling Alley Business Plan Template
Ready to create your bowling alley business plan but not sure where to start? We’ve made it easy for you! Download our free bowling alley business plan template (PDF) and start planning with confidence.
This step-by-step template is simple to use and fully customizable. It helps you write each section of your plan clearly, from your business idea to your marketing and finances. Further, you can customize it to fit your business-specific needs.
Conclusion
We hope this sample business plan gives you a clear idea of how to draft your bowling alley business plan.
However, if you want to make the process even easier, try using Bizplanr—an AI business plan generator that helps you build a complete and professional plan in just a few minutes.
Just enter some basic details about your bowling alley, and your plan will be ready to go!
Get Your Business Plan Ready In Minutes
Answer a few questions, and AI will generate a detailed business plan.
Frequently Asked Questions
Why do you create a business plan for a bowling alley?
Having a business plan for your bowling alley helps you stay focused, organized, and prepared as you turn your idea into a real business.
It gives you a clear direction for:
- Setting goals and tracking your progress
- Planning your finances and managing startup costs
- Understanding your target market and local competition
- Outlining daily operations and staffing needs
- Attracting investors or lenders with a professional plan
How can I attract investors to my business?
To attract investors, you need to show them that your bowling alley is a smart investment. Investors want to see that you have a solid plan and know how to manage risk.
Here are some tips to help you get their attention:
- Create a strong business plan
- Show market demand
- Highlight what makes you unique
- Be clear about the investment
- Build trust
Investors are more likely to support your business if they see the potential for growth, steady income, and smart leadership.
What should be covered in a bowling alley business plan?
A good business plan gives you a clear roadmap for starting and growing your bowling alley.
Here are the key sections to include:
- Executive summary
- Company description
- Market analysis
- Services offered
- Marketing plan
- Operations plan
- Management team
- Financial plan
Having all these sections in place helps you build a clear and professional plan that can guide your business and impress investors.
Is a marketing plan required for a bowling alley business?
Yes, a marketing plan is important. It helps attract the right customers, manage promotions, stand out from competitors, and run the business more effectively, especially during slow days or off-seasons.
How often should I update my bowling alley business plan?
It’s good to review and update your plan at least once a year or whenever you make major changes like adding new services, changing your pricing, or expanding to a new location.
Follow Kaylee Philbrick-Theuerkauf
