E-commerce Industry Statistics 2025

E-commerce hasn't just grown—it's transformed entirely. Innovations like Q-commerce (quick commerce), chatbots, and AI assistance are reshaping the landscape and steering the industry in a bold new direction.

Given the rapid growth of e-commerce, the prediction that "95% of purchases will be made online by 2040" might become a reality even sooner.

But how rapidly is the e-commerce industry growing and what are the future trends that will drive this industry?

Let's find out in this blog. This blog dives into the key stats, facts, and figures showcasing the growth of the e-commerce industry and what trends to watch for in the future.

Let’s dive in.

E-commerce Industry Overview

E-commerce has grown fourfold, driven by increased smartphone usage and greater awareness of convenient shipping and shopping processes. The COVID-19 pandemic further accelerated this shift, with many consumers permanently transitioning to online shopping.

Here are key eCommerce statistics that highlight the industry's scope, potential, key players, challenges, opportunities, and future trends:

• The global e-commerce market is expected to reach USD 10.19 trillion in 2025, with a compound annual growth rate (CAGR) of 15.80%, projected to grow to USD 21.22 trillion by 2030. (Source)
• Over one-third (33%) of the global population shops online, highlighting the increasing adaptability and accessibility of online shopping. (Source)
• Nearly two-thirds of eCommerce sales come from electronics, fashion, and DIY segments, with electronics leading the pack due to high-value items like smartphones, laptops, and household appliances. (Source)
• China's eCommerce market, valued at $3.19 trillion, holds the top spot as the largest in the world. (Source)
• Alibaba, Amazon, Walmart, JD.com, and Costco are the top key players in the E-commerce industry. (Source)
• Amazon dominates the U.S. eCommerce market, commanding a 37.6% share. (Source)
• With an average of 2.48 billion monthly visits, Amazon remains the most frequented eCommerce website. (Source)
• Between 75% and 90% of customers prefer using chatbots for quick answers and assistance. (Source)
• Over 90% of Americans already use or are open to using AR for shopping, highlighting the critical role of integrating cutting-edge technology in eCommerce. (Source)
• Despite its growth, eCommerce faces significant challenges, including high cart abandonment rates, with 45% of Gen Z shoppers citing high prices as the primary reason. (Source)
• Consumer behavior reveals that 99.9% of shoppers check reviews before purchasing online, underscoring the vital role of social proof in shaping buying decisions. (Source)
• The future outlook for e-commerce remains positive, with online retail sales expected to surpass $6.86 trillion in 2025 and grow at a CAGR of 7.8% through 2027. (Source)

Top E-commerce Industry Statistics 2025

In this section, we’ll explore key eCommerce industry statistics that highlight the depth and scale of the market. Whether you're planning to enter the eCommerce space or are already established and seeking a competitive edge, these stats will provide valuable insights to help you succeed. 

Let’s start with global e-commerce statistics.

Global e-commerce statistics

The global e-commerce market was valued at approximately $26.8 trillion in 2024 and is projected to reach $214.5 trillion by 2033, with a compound annual growth rate (CAGR) of 25.83% from 2025 to 2033. This growth is driven by increased internet penetration and the demand for diverse product offerings at competitive prices.

1. As of 2025, about 85% of global consumers are expected to shop online. (Source)

This statistic highlights the widespread adoption of eCommerce across different demographics and regions, with North America and Australia having the lowest online shopping rates at 78% and 79%, respectively. Turkey, on the other hand, is the fastest-growing e-commerce market in the world, with a projected growth rate of 11.58% CAGR between 2024 and 2029.

2. China leads the world in eCommerce, capturing 52.1% of total retail sales. (Source)

The USA holds second place with a 20.1% share, while the United Kingdom ranks third with 3.4% of global e-commerce retail sales. Japan, South Korea, India, and Indonesia are following them, securing the next spots in global eCommerce sales.

3. Half of the world's eCommerce websites are based in the United States. (Source)

By 2025, the number of e-commerce sites globally has reached 28 million, reflecting a 2.9% increase from the previous year. This equates to approximately 2,162 new eCommerce websites launched daily between 2024 and 2025.

4. Shopify holds a 29% share of the eCommerce platform market. (Source)

As of now, 603 eCommerce platforms are supporting over 4.9 million online businesses. Among these, Shopify stands out with 5.1 million users, surpassing the combined total of Squarespace, Woocommerce, and Wix. However, Woo Themes is the second most popular platform, with approximately 1.2 million businesses relying on it.

5. 20% of eCommerce businesses in 2022 were offering a Buy Now, Pay Later (BNPL) option. (Source)

Buy Now, Pay Later (BNPL) is rapidly gaining traction in eCommerce, with transaction values reaching $481 billion in 2025. Remarkably, this figure is expected to exceed $800 billion by 2028. Platforms like OpenPay are key in assisting eCommerce brands that wish to offer BNPL payment solutions.

6. Approximately 315 million shoppers worldwide believe Amazon provides the best overall shopping experience. (Source)

Amazon has over 200 million Prime members worldwide, with around 161.7 million in the United States. As of 2023, it holds a 39.6% share of the U.S. eCommerce market, which is expected to increase to 40.9% by 2025.

7. 53% of Americans make purchases on social media at least once a week. (Source)

Most Americans shop on social media weekly, with nearly 24% making purchases multiple times a week. Among the 13% who don't currently shop on social platforms, over one-third express plans to start shortly.

8. For individuals aged 16 to 24, Instagram is the preferred social media platform to buy products online. (Source)

Although Facebook remains a favorite overall, Instagram reigns supreme among Gen Z shoppers. Nearly 39% of Gen Z prefers it for purchases, while 41% consider it the top platform for social media shopping today.

Ecommerce growth statistics

The eCommerce industry is experiencing steady and significant growth, with projections indicating sustained expansion in the coming years. According to a Statista survey, the industry is expected to grow at a CAGR of 7.83% between 2025 and 2029.

1. E-commerce sales are projected to reach $8 trillion by 2027. (Source)

E-commerce sales stood at $4.98 trillion in 2021, are expected to reach $6.86 trillion by 2025, and are projected to hit $8 trillion by 2027. These statistics clearly show that e-commerce is growing rapidly and holds significant potential for the future.

2. Turkey is identified as the fastest-growing e-commerce market worldwide. (Source)

Meanwhile, the U.S. e-commerce market is projected to reach $1.22 trillion in 2024, while China maintains its position as the largest e-commerce market globally, with a market size of $1.26 trillion in the same year.

3. More than 50% of online shoppers use mobile for shopping. (Source)

The mobile commerce market is projected to reach a value of USD 1.54 trillion in 2025 and is expected to reach USD 2.12 trillion by 2030. Trends indicate that people are increasingly spending their online time on mobile devices. In response, e-commerce companies are offering more options for shoppers to make purchases directly from their smartphones.

4. Approximately 34% of shoppers buy online at least once a week. (Source)

This rate rises to 82% when considering shoppers who make online purchases monthly. The frequency has increased significantly since the COVID-19 pandemic, which confined people to their homes.

Mobile e-commerce statistics

In 2025, mobile commerce is projected to reach a staggering $710.4 billion. This indicates a significant rise in shoppers relying on their mobile devices for online purchases, marking a new high in the mobile-driven eCommerce industry.

Apart from that new high here are a few more eCommerce stats that will continue to surprise you:

1. Mobile commerce is anticipated to account for over 44% of all e-commerce sales in the U.S. by 2025. (Source)

Mobile's share of e-commerce sales continues to grow each year. Back in 2019, mobile devices accounted for just 36.9% of e-commerce sales. By 2025, this figure is expected to rise to 44.2%. This trend underscores the growing dependence on mobile devices for shopping from online stores rather than offline retail shops.

2. Apps account for 90% of the time spent on mobile devices. (Source)

In fact, online shoppers in eight major markets including the US, Brazil, and Indonesia spent more than five hours daily on shopping apps contributing to a total of 100 billion hours spent globally.

3. Mobile devices account for 64% of all online shopping traffic. (Source)

Interestingly, 87% of mobile shoppers say their friends play a key role in influencing their purchase decisions on mobile, with the average per-order value in the United States being $97.72.

4. On average, the order value on a desktop is $40 higher compared to mobile shopping or purchases. (Source)

Online shoppers or customers tend to spend more on desktop orders (average $155) than on mobile (average $112), likely due to the perception that shopping on a desktop offers a more convenient overall online shopping experience.

5. 70% of purchases made through mobile apps in 2024 (Source)

US retail mCommerce sales reached $542.73 billion in 2024, making up 7.4% of total retail sales. Additionally, mCommerce now represents 44.6% of all US retail eCommerce sales.

AI in e-commerce statistics

AI is everywhere, and its presence is now firmly established in e-commerce, too. AI-powered chatbots, predictive analytics, and voice assistants have transformed the e-commerce industry landscape.

As per the survey, AI in e-commerce is projected to be valued at $8.65 billion in 2025 and is expected to grow to $17.1 billion by 2030. Here are a few more eCommerce statistics on AI to make you understand how AI is revolutionizing the industry:

1. More than 50% of e-commerce businesses currently leverage AI technologies to streamline and enhance their operations. (Source)

Meanwhile, 84% are either actively implementing AI solutions or prioritizing their integration, highlighting a clear industry-wide shift toward AI adoption. This indicates that e-commerce businesses embrace innovative, efficient, and practical solutions to create more sustainable and user-friendly platforms.

2. Personalized recommendations powered by AI lead to a 25% boost in sales. (Source)

These recommendations have proven to boost the average purchase value by 30% and triple conversion rates for numerous businesses.

3. 80% of retail and e-commerce businesses either already utilize AI chatbots or have plans to adopt them soon. (Source)

By 2027, chatbots are expected to become the primary customer service tool for 25% of companies and handle 80% of all customer interactions by 2030. Interestingly, 24% of U.S. shoppers regularly use chatbots while shopping, and 61% believe chatbots save time thanks to their 24/7 availability.

4. AI in payments is yet to gain substantial traction among consumers in Western countries. (Source)

A survey across North America, Europe, and Latin America showed that many people are uneasy about using AI for payments. Only 10% of those surveyed said they might consider using AI in payments a few years later.

5. By 2028, the number of voice assistant users in the U.S. is expected to reach over 170 million, an increase from 145 million in 2023. (Source)

Voice commerce grew by 54.63% in 2024, reflecting the increasing preference for voice-activated shopping. Today, 60% of U.S. e-commerce shoppers make daily or weekly purchases using their home voice smart assistants, and 71% prefer using voice commands over typing their queries.

E-commerce conversion rate statistics

The average conversion rate in the e-commerce industry is 1.81%, meaning that for every 100 visitors to an e-commerce site, about 2 people make a purchase. However, conversion rates can vary based on factors like the industry, product type, business model (B2B, B2C, D2C), and the age of the online stores.

1. Conversion Rate Statistics Across Different Industries (Source)

2. For every additional second it takes for a page to load, the e-commerce conversion rate decreases by 0.3%. (Source)

Desktop users typically experience conversion rates that are 1.7 times higher than those on smartphones. This difference is due to better usability and navigation on larger screens, highlighting the importance of optimizing mobile experiences to boost overall conversion rates.

3. Recent data on eCommerce conversion rates by industry reveals that the multi-brand retail sector currently boasts the highest conversion rate, at 4.97%. (Source)

Following multi-brand retail, the consumer goods sector comes in second with a 4.21% conversion rate. Pet care, veterinary services, beauty, and personal care follow closely at 4.17% and 3.46%, respectively. The food and beverage industry completes the top five, with a conversion rate of 3.27%.

4. Overall, a higher percentage of men (84.3%) shop online compared to women (77%). (Source)

In general, the typical online shopper is male, aged between 25 and 49 years. Interestingly, on average, women make around 7.1 online purchases yearly, while men make about 5.4. Despite shopping less frequently, men tend to spend more, with an average of 10 euros more per purchase than women.

5. Free shipping is a highly effective driver of conversions. (Source)

Nine out of ten online shoppers consider free shipping the most compelling reason to shop more, with 93% increasing their purchases when free shipping is offered. This highlights how essential offering free shipping can be in driving more sales and enhancing customer satisfaction.

6. The EMEA region leads the conversion rate with 4.11%. (Source)

The APAC region holds the lowest eCommerce conversion rate at 2.76%, while the United States leads by country with a rate of 2.6%, Germany at 2.22%, Denmark at 1.80%, and the Netherlands at 1.78%.

E-commerce vs. retail statistics

E-commerce global retail sales were projected to reach $7.4 trillion in 2025. Surprisingly, 24% of sales have come from e-commerce platforms, meaning the remaining 76% of sales were made through physical retail shops. Nevertheless, here are a few more stats that show the difference between retail and eCommerce business:

1. Overall comparison between E-commerce and retail businesses

2. The shopping cart abandonment rate averages over 70%. (Source)

This indicates that many online shoppers add items to their carts but ultimately don’t complete their purchases. In contrast, traditional retail stores experience much lower abandonment rates.

Online shopping behavior statistics

What are the shopping habits of consumers? Why do they abandon their carts? Which products are their top choices for online purchases? This section dives into these questions, backed by stats and facts, giving you a clearer understanding of consumer behavior and preferences.

1. Free delivery ranks highest at 50.6% to drive online purchases worldwide for internet users aged 16 to 64. (Source)

Here are a few other factors that impact the online shopping behavior of customers:

2. U.S. consumers spent a total of $107.3 billion from November 1 through Black Friday in 2024. (Source)

During the 2024 Black Friday shopping period, consumers made more than half (52.28%) of their e-commerce purchases on mobile devices, totaling $56.1 billion in sales. Additionally, 7% of this spending, amounting to $7.6 billion, was driven by buy now, pay later (BNPL) options, reflecting a shift in consumer buying behavior during the festive and discount season.

3. 48% of U.S. consumers abandon their carts due to high additional costs like shipping, taxes, and fees during checkout. (Source)

the other popular reasons why US consumers abandon their shopping carts are as follows:

4. 29% of consumers prefer online shopping due to lower prices. (Source)

This statistic indicates that consumers are more likely to purchase products from online retailers when prices are lower instead of shopping in stores (physical). Additional factors that draw shoppers to online marketplace and platforms include product availability (7%), convenience (21%), excellent customer service (7%), and free shipping (14%).

5. 40% of online shoppers report having declined to purchase from a brand due to concerns over their personal data security. (Source)

Data privacy is a major concern for today's digital consumers. More than half (57%) of online shoppers express growing concern about how brands use their data, and 61% say they'll only share such information if it's necessary.

6. Amazon is the top shopping destination, with more than 56% of Americans beginning their product searches on the platform. (Source)

Amazon leads the way as the top platform for product searches, surpassing YouTube (13%), Walmart (29%), search engines (42%), and Facebook (10%). This is due to its extensive product selection, free shipping for Prime members, user-friendly interface, personalized recommendations, and fast delivery services.

7. 85% of shoppers begin purchasing on one device and complete it on another. (Source)

This behavior highlights the growing trend of multi-device shopping, where consumers move seamlessly between devices like smartphones, tablets, and desktops during their shopping process. It emphasizes the need for brands to ensure a smooth, consistent experience across all platforms.

8. Nearly 48% of shoppers have spent more than they intended while shopping online. (Source)

Surprisingly 42% of online shoppers have regretted a purchase, while 21% have accidentally bought something they didn't intend to.

9. 63% of shoppers research a company before making a purchase. (Source)

This statistic shows that consumers prioritize confirming they are selecting a trustworthy brand offering quality products or services.

E-commerce marketing statistics

Marketing plays a vital role in driving global e-commerce sales, from building brand recognition to influencing purchase decisions. Channels like social media, email marketing, and Google Ads significantly impact online shoppers, steering them toward e-commerce platforms. According to a survey, 50.3% of U.S. social media users have made at least one online purchase through social media.

Here are a few more ecommerce statistics in marketing:

1. Facebook 49% is the most preferred social media platform to buy products directly from online stores (Source)

YouTube follows closely, with 46% of direct buyers, while Instagram sees 40% of direct buyers. This highlights social media platforms as powerful channels for driving e-commerce sales and marketing success.

2. Email marketing delivers an impressive ROI in the eCommerce industry, generating $45 for every $1 invested. (Source)

Email marketing delivers an impressive ROI and drives 9% of total traffic to eCommerce sites. With a remarkable 96% deliverability rate, it stands out as one of the most effective tools for reaching and engaging customers.

3. Implementing a strong eCommerce content strategy drives increased traffic and boosts sales. (Source)

A remarkable 61% of B2B marketers reported that SEO and organic traffic outperform all other marketing strategies in lead generation. E-commerce businesses can capitalize on this opportunity by optimizing their websites for search engines to attract more potential customers organically.

4. In the U.S., YouTube is a popular starting point for consumers beginning their online shopping journey. (Source)

Meanwhile, 13% of adults begin their online shopping journey on YouTube. Other popular platforms for initiating searches include Facebook (10%), TikTok (7%), Instagram (7%), and Pinterest (5%).

5. Around 30% of U.S. adults have purchased a brand created by a social media influencer. (Source)

This number rises significantly to 53% for Gen Z and 47% for millennials. Among the most well-known influencer-founded brands are Selena Gomez’s Rare Beauty and MrBeast’s MrBeast Burger, leading the pack.

6. Instagram (71%), YouTube (68%), and TikTok (68%) are the top social commerce platforms for Gen Z (ages 18-26) in the U.S. (Source)

This shows that Gen Z, the digital-savvy generation, prefers engaging with brands and shopping directly on platforms they already use for entertainment and socializing. For eCommerce marketers, understanding these preferences is key to shaping effective strategies.

Ecommerce Payment Method Statistics

E-commerce shopping is booming, but how do customers actually make payments? What do people prefer when it comes to payment methods? In this section, we'll dive into the statistics and facts surrounding payment options in e-commerce, exploring the most popular modes and what influences customer preferences.

1. 69% of shoppers will likely abandon their carts if their preferred payment methods aren't available. (Source)

Moreover, a slow payment process can drive away 76% of potential buyers, highlighting that a lack of payment options leads to losing valuable customers.

2. Payments through cards dominate eCommerce payments globally. (Source)

Visa leads with a 90% usage rate, followed by Mastercard at 89.7%, PayPal at 65.4%, American Express at 52%, and bank transfer or cash in advance at 41.8%.

3. In China and South Korea, local eCommerce payment methods are the most popular. (Source)

In China, local payment methods like AliPay (72% usage), WeChat (61%), and UnionPay (31%) dominate, with Visa and Mastercard both at 31%.

4. Providing a wider range of payment options boosts conversion rates. (Source)

PayPal research shows that 59% of consumers will abandon their cart if their preferred payment option isn't available. Merchants who limit payment methods to credit cards risk higher transaction fees and losing customers who prefer alternatives.

The bottom line

The modern world is powered by AI, reshaping industries at lightning speed. E-commerce is no exception, rapidly evolving to meet customer needs and leverage AI-driven advancements. To stay ahead in this fast-paced landscape, understanding key trends is essential.

This blog brings you 40+ insightful e-commerce statistics designed to help your business thrive, keep up with the industry's rapid evolution, and stay ahead of the competition.

I hope these top ecommerce statistics have provided valuable insights and will continue to support your ecommerce sales and business growth!