40+ Beauty Industry Statistics You Must Know in 2025

The beauty industry is a global powerhouse spanning makeup, skincare, hair care, fragrance, and personal grooming. In 2025, this sector continues to thrive, driven by digital transformation, personalization, and a push for inclusivity and sustainability.

The United States remains a key market (with an expected revenue of $105 billion in 2025), while globally the industry is on track to approach the $700+ billion mark.

This blog will break down how much is the beauty industry worth worldwide, the latest U.S. beauty market trends, and highlight data-driven insights.

Moreover, we’ll also explore emerging trends like clean beauty, men’s grooming, AI personalization, and more. So, if you’re an entrepreneur or just a beauty lover curious about where the industry’s headed, you’re in the right place.

Let’s dive in.

Top Beauty Industry Statistics [Editor’s Picks]

• As of 2024, the global market is estimated to be worth around $646.20 billion and is expected to reach approximately $677.2 billion in revenue.
• The market is expected to grow at an annual rate of approximately 3–6% in the coming years.
• In 2023, the industry saw retail sales of $446 billion, marking a 10% increase from the previous year, largely driven by price increases rather than volume gains.
• Skincare is the dominant segment, accounting for about 40% of total industry revenue, followed by hair care (22%) and cosmetics/makeup (17–20%).
• The skincare market alone is valued at over $180 billion globally and is expected to generate up to $236 billion in revenues by 2030.
• North Asia (including China, Japan, and South Korea) represents about 35% of the global beauty market.
• 1 in 5 women changed their skincare routine because of the COVID-19 pandemic.
• The global beauty and wellness sector employs approximately 12.3 million people, with 66% being women.
• American women spend an average of $3,756 per year on beauty products and services.
• Nearly 80% of beauty shoppers use Instagram every day.
• Online sales bring in $30.35 billion for cosmetic retailers.
• 60% of young consumers (Gen Z and Millennials) say they’ve cut ties with brands that don’t uphold eco-friendly or ethical standards.

Beauty Industry Overview

The global beauty industry growth is estimated at $677.19 billion in 2025 and projected to have a compound annual growth rate (CAGR) of approximately 7.7%.

This expansion is fueled by rising consumer demand for high-quality, natural, and personalized products, strong e-commerce growth, and increasing influence from social media and AI-driven personalization.

Emerging markets, particularly in Asia-Pacific, Latin America, and the Middle East & Africa, are leading in growth rates, while mature markets like North America and Western Europe continue steady expansion.

For a comprehensive overview of the beauty industry, including employment, leading segments, and consumer trends. Let’s explore the table below to get more insights:

Top Beauty Industry Statistics 2025

Curious about where the beauty world is heading in 2025? You’re in the right place.

In this section, we’ll break down the latest numbers from the beauty industry, from global stats to the USA, and customer behavior to market size. You will get all the essential numbers and insights you need to stay ahead of the trends. Let’s dive in.

1) Global beauty industry statistics

Let’s start with the big picture. In this section, we’ll uncover key numbers that highlight the growth, value, and evolving trends of the global beauty market. From market size to emerging consumer preferences, here’s what’s shaping the beauty world in 2025.

• Worldwide, the beauty industry pulls in around $677.19 billion in earnings. (Source)
• L'Oréal stands as the world’s top beauty products company, with over $40 billion in global sales. (Source)
• On a per-person basis, global revenue is expected to reach US$86.68 in 2025. (Source)
• North Asia is the biggest market for beauty and personal care products, accounting for over a third of global sales in 2021. (Source)
• In the global beauty market race, the U.S. is set to top the charts with $105 billion in revenue by 2025. (Source)
• North Asia accounts for 35% of the global beauty market. (Source)

• The global revenue in the skin care segment of the beauty and personal care market is projected to grow steadily from 2025 to 2030, increasing by a total of $37.6 billion—a rise of 18.96%. (Source)
• Natural and organic beauty products are growing at about 10% annually. (Source)
• The average American woman spends around $313 each month, totaling over $3,756 a year, on beauty products and services. (Source)
• Social media and influencer marketing influence about 70% of beauty purchases, with Millennials and Gen Z making up 60% of the global beauty consumer base. (Source)
• E-commerce makes up more than 35% of global beauty sales, with online beauty purchases growing 20% year-over-year since 2022. (Source)

2) Beauty market size & growth statistics

In this section, we’ll uncover how big the beauty industry really is and how fast it’s growing worldwide. From market values to annual growth rates, these numbers reveal just how powerful and profitable the beauty business has become.

• The beauty and personal care products market size is evaluated at approximately $639.47 billion in 2025, expected to grow to about $1.15 trillion by 2034 at a CAGR of 6.7% to 6.8% from 2025 to 2034. (Source)
• The cosmetics market alone was valued at about $419.8 billion in 2024 and is forecasted to reach around $629.7 billion by 2033, growing at a CAGR of 4.6%. (Source)
• The men's personal care market is projected to hit $276.9 billion by 2030. (Source)
• Skincare remains the largest beauty segment, expected to generate up to 40% of the industry’s total revenue. (Source)
• The Asia-Pacific region is set to lead the beauty market with a value of around $249.4 billion in 2025, growing at a 7% CAGR through 2034, fueled by rising incomes and youthful populations in China, India, and Japan. (Source)
• E-commerce accounts for over 35% of global beauty sales, with online cosmetic products market sales reaching $17.09 billion. (Source)
• The beauty tech market, including AI-powered and IoT-enabled devices, is rapidly growing, expected to reach nearly $79.87 billion in 2025, with a CAGR of 16%. (Source)

3) Consumer behavior statistics

Ever wondered what beauty shoppers really care about in 2025? This section dives into how consumers are choosing their products, where they’re shopping, and what trends are changing the way they buy beauty.

• Price and affordability influenced 62% of American shoppers in beauty products, whereas only 11% cared about loyalty programs. (Source)
• Spending on beauty products was highest in skincare and haircare, with 60% of U.S. consumers reporting these as the categories they spend the most on. (Source)
• Gen Z consumers in the U.S. were more likely than other generations to regret overspending on beauty products, with over 50% admitting they’ve regretted splurging on beauty items. (Source)
• Nearly 90% of survey participants said they would continue buying hair care products despite price increases, while about 77% felt the same about skincare items. (Source)
• Even with the growth of online shopping, 46% of consumers still prefer to see beauty products in person before buying. (Source)
• Consumers receiving personalized recommendations are 75% more likely to complete a purchase. (Source)
• 74% of consumers are more inclined to buy from companies that feature customer reviews on their websites. (Source)
• 3 in 5 consumers prefer brands that display user-generated content on their websites. (Source)

• Baby boomers are embracing digital platforms more than ever, with TikTok usage rising by 57% since 2021, highlighting changing beauty consumption trends across generations. (Source)
• 68% of Gen Z and Alpha generations already follow skincare routines, demonstrating growing interest in personalized beauty experiences. (Source)
• Households with tweens are responsible for 49% of mass skincare growth in the U.S. (Source)
• Different age groups are fueling beauty market growth at varying speeds, with younger consumers under 24 leading the way with a 17% annual increase. (Source)

• Around two in five consumers consider natural ingredients an important factor when deciding what beauty products to buy. (Source)
• 63% of consumers stay loyal to brands that remember their shopping preferences and personalize the online experience. (Source)
• 62% of consumers appreciate brands that feature user-generated content, like photos of real customers using their products, with women accounting for 80% of this group. (Source)

4) Beauty salon statistics

The beauty salon industry continues to thrive, with shifting consumer habits and self-care trends driving growth. In this section, we’ll dive into key numbers highlighting the salon market’s size, spending habits, and customer preferences in 2025.

• The salon market expanded from USD 277.84 billion in 2023 to USD 297.07 billion in 2024, and it’s set to keep rising at a 7.78% CAGR, projected to hit USD 469.48 billion by 2030. (Source)
• Small businesses make up 90% of all salon establishments, dominating the entire salon industry landscape. (Source)
• In 2025, skin services emerged as the top revenue-generating category within the salon industry. (Source)
• The blend of beauty and wellness is gaining momentum, with 55% of salons now offering wellness services like meditation, massages, and holistic skincare. (Source)
• The global hair spa market has been expanding at a remarkable pace, recording an 80% CAGR between 2018 and 2025. (Source)
• Embracing the digital shift, 72% of salons now use online booking systems, leading to a 24% boost in appointment bookings through digital platforms. (Source)
• The U.S. Bureau of Labor Statistics projects a 7% growth in the personal care services industry, which covers hair care, between 2022 and 2032. (Source)
• In 2024, the hair care segment recorded USD 143.8 billion in revenue and is anticipated to grow at a CAGR of approximately 6.8% over the forecast period. (Source)
• The Asia-Pacific (APAC) region is expected to account for 34% of the global salon industry’s growth between 2025 and 2029. (Source)
• On average, salons earn $19,100 in annual profit, with a profit margin of 8.2%, notably higher than the general business average of 7.7%, and this margin continues to improve year after year. (Source)
• The average hair salon generates $245,000 in annual revenue. Across the U.S., total yearly revenue from 257,000 salons and barbershops amounts to $63 billion. (Source)
• As of 2023, the U.S. is home to approximately 1,398,250 hair and nail salons, marking a 1.5% increase compared to the previous year, according to IBISWorld. (Source)
• On average, hair salons in the U.S. operate with 1.4 employees per business. (Source)
• According to Glassdoor, salon owners typically earn between $115,000 and $215,000 annually. (Source)
• A report by Boulevard reveals that the average client retention rate from the first to the second appointment is 45%, dropping to 39% by the third visit. (Source)
• Women make up 90.8% of all hair stylists, with men accounting for just 9.2% of the profession. (Source)
• The majority of hair stylists are White, representing 59.7% of the workforce, followed by Hispanic or Latino at 16.2%, Black or African American at 11.6%, and Asian at 7.6%. (Source)
• LGBT individuals make up 12% of all hairstylists. (Source)
• The most common education level among hair stylists is a high school diploma, held by 31%. This is followed by an associate degree at 23%, and a bachelor’s degree at 16%. (Source)
• Based on 35,468 hair stylist resumes in Zippia’s database, the average hair stylist remains in their position for 1 to 2 years. (Source)
• Spanish is the most common foreign language spoken by hair stylists, with 69.3% proficiency, followed by French at 8.2%, and Japanese at 2.9%. (Source)
• Analyzing over 35,468 resumes, we found that New York, NY, and Chicago, IL, are the top cities in the USA where hair stylists most commonly work. (Source)

5) Natural & organic beauty market statistics

The natural and organic beauty market is rapidly expanding as consumers increasingly prioritize clean ingredients, sustainability, and wellness in their personal care choices.

• In 2025, the global natural cosmetics market generated a total revenue of $14.83 billion. (Source)
• The natural and organic cosmetics market is expected to expand from $54.33 billion in 2025 to $122.88 billion by 2034. (Source)
• When looking at this market globally, China leads as the top revenue generator, reaching $3 billion in 2025. (Source)
• This amounts to a per capita revenue of $1.90 in 2025, based on the total population size. (Source)
• From 2025 to 2035, the market is expected to grow at a CAGR of 7.5%, with the U.S. industry expanding rapidly as consumers show a rising preference for clean beauty, organic ingredients, and eco-friendly packaging. (Source)
• From 2025 to 2035, China's beauty market is set to grow at a CAGR of 8.0%, driven by rising disposable incomes, growing awareness of organic beauty, and the strong influence of K-beauty and J-beauty trends. (Source)

6) Beauty eCommerce statistics

Let’s dive into the digital side of beauty. In this section, we’ll unpack key eCommerce statistics revealing how online platforms are reshaping the way consumers discover, shop, and stay loyal to beauty brands.

• The United States and China are closely competing as the largest online markets for beauty and personal care products worldwide. (Source)
• By 2026, beauty eCommerce sales are projected to hit $358.4 billion. (Source)
• Prior to the pandemic, 85% of beauty products were bought in physical stores. (Source)
• Recent analysis reveals that online sales of beauty and personal care products are projected to grow by 12.2% in 2024, reaching a total of $227.3 billion. (Source)
• Over the next four years, eCommerce sales of beauty products are expected to grow at an average annual rate of 8.4%, reaching $338.9 billion by 2029. (Source)
• In terms of revenue, the United States leads the personal care eCommerce market, bringing in approximately 37 billion U.S. dollars. (Source)
• Between the fourth quarter of 2023 and the fourth quarter of 2024, global online revenue growth for makeup and skincare fluctuated, ranging from declines to a peak of 11% year-over-year. (Source)
• Year-over-year sales growth peaked at 41% in December 2024, but dropped to -12% by February 2025. (Source)
• The beauty industry’s online footprint keeps expanding, with La Roche-Posay topping Google’s global beauty brand searches in 2024, garnering 33.6 million searches. (Source)
• Health and beauty eCommerce sales are expected to surge by 77% between 2021 and 2026. (Source)
• Cosmetic retailers generate $30.35 billion in revenue from online sales. (Source)
• Consumers prefer to see products in person before making a purchase, with 18% seeking advice from in-store experts. To stay competitive, brands will need to recreate this personalized guidance in the online shopping experience. (Source)
• The fastest-growing online beauty products in 2024 are projected to be: (Source)

• In January 2025, fragrantica.com topped the list as the most visited beauty and cosmetics website globally, drawing nearly 52 million visits. Sephora.com followed with about 35 million visits, while Boots.com ranked third with approximately 19 million visits. (Source)
• In Q4 2024, the average online order value (AOV) for health and beauty products was around $96.73. (Source)
• In the fourth quarter of 2024, mobile shoppers had the highest cart abandonment rate, with 88% leaving their online baskets without completing the purchase. (Source)
• China leads the revenue charts in the 'Cosmetics' segment of the beauty & personal care e-commerce market, generating $14.6 billion, closely followed by the United States at $14.2 billion. (Source)
• In 2023, cosmetics ranked as the top online beauty category globally, valued at approximately $40 billion. Fragrances followed as the second-largest segment, with a market value of about $19 billion. (Source)
• According to a 2024 survey, about 31% of global online beauty and cosmetics shoppers spent between $13 and $130 per month, while a similar 30% spent between $130 and $320 monthly on average. (Source)

7) Beauty industry pollution statistics

The beauty industry, while thriving, carries a significant environmental footprint. From packaging waste to water and carbon emissions, the sector is under growing pressure to adopt cleaner, greener practices.

• The beauty industry generates over 120 billion pieces of packaging annually, contributing heavily to global plastic waste and environmental pollution. (Source)
• Switching to reusable bottles in the beauty industry could cut carbon emissions by up to 70%, making it one of the most impactful sustainability moves the sector can adopt. (Source)
• The $341.1 billion cosmetics industry is set to grow 64.2% by 2030—a major contributor to plastic waste that, if unchecked, could outnumber fish in our oceans by 2050. (Source)
• Over 10% of beauty products end up as waste in brands’ supply chains, equaling about $4.8 billion worth of products destroyed annually. (Source)
• 78% of consumers say influencers have the strongest impact on their eco-friendly and green purchasing decisions. (Source)
• Overproduction accounts for 6.2% of this waste, with another 4% from products disposed of due to damage or expiry. (Source)
• Nearly 70% of beauty products contain palm oil, a key driver of global deforestation. (Source)
• Water is one of the most heavily used resources in the beauty industry, with about 10.4 million tons consumed in the year 2020. (Source)

• Numerous beauty products include microplastics that pollute oceans, damaging marine life and entering the food chain, impacting at least 633 marine species. (Source)
• The Great Pacific Garbage Patch, containing 1.8 trillion pieces of plastic, is partly fueled by discarded beauty packaging. (Source)
• About 80% of countries worldwide permit cosmetics testing on animals, which frequently leads to painful allergic reactions and significant suffering for these animals. (Source)
• Over 66% of consumers seek out environmentally friendly brands, and 55% are willing to pay a premium for sustainable products. (Source)

8) Beauty pageant statistics

Beauty pageants have long captivated audiences with their glitz, glamor, and fierce competition. Behind the crowns and sashes lies a world of surprising numbers that reveal what it really takes to shine on stage.

• The "Big Four" international beauty pageants are Miss World, Miss Universe, Miss International, and Miss Earth. (Source)
• Miss World 2025 will be the 72nd edition, held in Hyderabad, India, on May 31, 2025. (Source)
• Countries with the most Big Four titles: (Source)

• The United States leads in Miss Universe titles with nine wins, followed by Venezuela with seven and the Philippines with four. (Source)
• 27% of pageant experts have accumulated between 20 and 45 years of experience in the industry. (Source)
• Total Prize Package Amount: (Source)

• Brunettes are twice as likely to win Miss USA compared to blondes, with 43 crowns won by brunettes versus 22 by blondes. (Source)
• Redheads have had better luck at Miss USA than contestants with black hair — in the pageant’s 66-year history, redheads have claimed the crown 3 times, while those with black hair have won it twice. (Source)
• 85% of all Miss USAs have either blue or brown eyes, with brown being the most common. Additionally, 81% of Miss USA winners have been Caucasian, reflecting a notable trend in the pageant’s history. (Source)

Top Beauty Brands in the World 2025

L’Oréal continues to dominate the beauty industry, outperforming second-place Unilever by approximately $18 billion in sales. Completing the top five are Estée Lauder, P&G, and Shiseido.

Here’s the complete list of beauty brands in the world with their sales figures:

Beauty industry trends

From AI-driven beauty apps to sustainable packaging and custom skincare solutions, today’s trends are completely transforming how beauty brands operate.

That’s why it’s crucial for us to stay in tune with these shifts and understand where the future of beauty is heading.

So, let’s dive into the key beauty industry trends set to shape the next chapter of this exciting world.

AI will be the new beauty consultant

In the future, people won’t just walk into a store and ask a sales assistant what shade suits them. AI is already analyzing skin tones, recommending personalized products, and even predicting skincare routines based on lifestyle and weather. Big brands like Estée Lauder and Sephora are on it.

IoT (Internet of Things) will make products smart

Remember when a mirror just reflected your face? Now, smart mirrors can scan your skin, suggest products, and even order them for you. Devices like smart skincare tools and connected hair dryers are becoming normal.

Clean, green & ethical beauty is not a trend—It’s a standard

Today’s consumers are smarter. They read labels, research brands, and care about what’s in their products. Vegan, cruelty-free, and plastic-free packaging isn’t a bonus anymore — it’s expected.

Men’s grooming is exploding

Back in 90's men barely admitted to using lotion. Now, men’s skincare, haircare, and makeup are huge. The market’s expected to cross $115 billion by 2030.

Sustainable packaging innovations

By 2050, we’ll have more plastic than fish in the ocean if brands don’t change. Refillable, biodegradable, and compostable packaging will be the norm.

Conclusion

In this blog, we covered all the essential beauty industry stats, trends shaping the beauty industry, and an overview to get quick insights on the beauty industry.

Hence, whether you’re an entrepreneur, already running a business in the beauty world, or simply have a keen interest in this industry, these insights will definitely prove useful to you.

Make sure to apply these stats to your business strategies and reshape your plans so you can always stay one step ahead of your competitors.

I hope you enjoyed learning about these beauty industry statistics. Wishing you success, growth, and happiness in your beauty business journey!