Top 7 AI Email Marketing Tools for Marketers in 2025

Search “best AI email marketing tools” on Google, and you’ll get endless lists of options—each tool boasting a unique AI feature to improve open rates, automate tasks, or personalize content.

The real challenge isn’t finding an AI email marketing tool—it’s deciding which one to use.

With so many choices, each claiming to be the smartest, it’s hard to tell which tools actually deliver results and which just look good on paper.

This listicle of top AI email marketing tools doesn’t just introduce the best options—it helps you figure out which one truly fits your needs.

Let’s get started.

How did we evaluate the top AI email marketing tools?

Most AI-based email marketing tools may look impressive on paper. But if you need a fair unbiased overview of how the tool performs, look at real-world feedback and customer stories for evidence.

To help you pick the best AI email marketing tool, we carefully analyzed customer reviews on Capterra, G2, and TrustPilot. We then evaluated the tools based on these key factors:

• AI capabilities: Analyzed AI capabilities to help with content generation, personalization, and automation
• Ease of use: Assessed the intuitiveness and simplicity of a tool for non-technical users and checked if complements your email marketing strategy
• Integration options: Analyzed the tool’s integrations with CRMs, eCommerce platforms, and other marketing tools
• Analytics and reporting: Assessed if the tool provides actionable insights and helps with performance tracking
• Pricing and scalability: Is the pricing cost-effective for the businesses it caters to?

While choosing an AI-powered tool, evaluate where it ranks based on these factors. And make sure it complements and streamlines your email marketing workflow without creating disruptions.

7 Best AI Email Marketing Tools

Before we get into the detailed overview of each tool, here’s a quick table featuring key features, pricing, and suitability groups for each tool.

Let’s now explore these tools in detail.

1. Optimove: For cross-channel marketing campaigns

Optimove is a customer-led marketing platform that uses OptiMail, an AI-powered email marketing tool, to help businesses build hyper-personalized email campaigns.

The platform uses predictive analytics and automation to enhance customer engagement and retention. Its built-in Customer Data Platform (CDP) enables businesses to analyze customer behavior, create hyper-specific audience segments, and send AI-optimized emails that drive conversions.

OptiMail offers dynamic content updates, automated product recommendations, and AI-driven send-time optimization to ensure emails reach the right audience at the perfect moment.

Optimove is ideal for businesses that need help with cross-channel campaign management.

Key features

• Personalization tags and conditional content: Uses database-linked tags and conditional logic to customize professional emails for each recipient
• Delivery validation and testing: Verifies email deliverability and inbox placement before sending
• Multi-touch campaign automation: Orchestrates automated email sequences across different customer touchpoints
• Intelligent customer segmentation: AI algorithms create specific customer segments that help deliver hyper-targeted email campaigns
• Optimove integration: OptiMail seamlessly integrates with Optimove and requires no additional integrations or services
• Performance analytics: Offers deep insights into your email campaigns with robust analytics and reporting tools
• Multi-channel integration: Seamlessly integrates with other marketing channels helping you run cohesive cross-channel marketing campaigns

Limitations

• A clunky interface that’s difficult to navigate
• Advanced AI-driven features and multi-brand management require time to master
• Optimove excels at retention and personalization but may not be the best tool for lead generation
• Requires businesses to have a well-structured customer data
• Exporting data is not as seamless as some competitors

Pricing

Optimove offers customized quotes depending on the size and stage of your business

Who should use Optimove?

Optimove is suited for mid-to-large-scale businesses that leverage customer data to design and deliver highly converting marketing campaigns.

Ratings

Capterra: 4.3
G2: 4.6

2. Kit (formerly ConvertKit): For creators

Kit (formerly ConvertKit) is an email-first marketing platform designed for creators looking to grow their audience, engage fans, and drive sales. It provides a one-stop solution for building email lists, automating workflows, and selling digital products.

With Kit, users can set up targeted email sequences, run automated campaigns, and monetize content directly from the platform. Its AI-powered creator network helps expand reach through seamless cross-promotions.

The platform’s intuitive visual dashboard offers a clear, real-time view of subscriber journeys, making it easier to optimize engagement and track performance.

Overall, Kit is a creator-centric marketing platform that helps creators turn subscribers into loyal fans and digital content into a sustainable business.

Key features

• AI-powered audience segmentation: Organize subscribers based on behavior, interests, and engagement levels
• Visual automation builder: Drag-and-drop tool to create custom email sequences in just a few clicks
• E-commerce integration: Sell digital products, memberships, and subscriptions directly within Kit
• Creators referral earning: Refer your fellow creators and every time a user subscribes to them, you get paid
• Landing pages and signup forms: Design and publish high-converting forms to capture leads
• Seamless third-party integrations: Connect with tools like Shopify, Zapier, and WordPress for extended functionality

Limitations

• Hidden pricing that augments as the subscriber count grows
• Limited reporting and analytical insights for data-driven marketing teams
• Restrictive customization in terms of email template and landing page
• Misplaces the images in emails, making the messaging confusing

Pricing

Note: This pricing increases as the subscribe count grows. The pricing in the table is for up to 1000 followers

Who should use Kit?

ConvertKit is specifically designed for creators like bloggers, YouTubers, podcasters, and digital entrepreneurs.

Ratings

Capterra: 4.6
G2: 4.4

3. Rasa: For newsletters

Rasa is an AI-powered newsletter tool designed to boost subscriber engagement with highly personalized content. Its intelligent algorithms analyze subscriber (customer) interactions to send emails that are relevant and more likely to be opened.

The platform automates the entire process, from content aggregation to scheduling and delivery, making it ideal for businesses that want to send consistent, audience-relevant content without manual effort.

With Rasa, you can let AI curate personalized content or specify must-read pieces, ensuring that the content you need your audience to see actually gets read.

Overall,  Rasa removes the guesswork from email engagement, allowing businesses to deliver newsletters that are both automated and hyper-personalized. 

Key Features

• AI-powered hyper-personalization: Analyzes individual behaviors and interactions to deliver highly personalized content to each subscriber
• Content featuring: Lets you specify must-reads so that essential content reaches every subscriber, regardless of their personalized preferences
• Comprehensive analytics: Offers in-depth insights into subscriber's engagement such as open rates and click-through rates
• Seamless integrations: Integrates seamlessly with popular CRM and marketing tools like Salesforce, HubSpot, and Mailchimp
• Customizable templates: Offers newsletter templates that can be customized as per your brand identity
• Monetization opportunities: Helps generate revenue with your marketing efforts by offering dedicated yet fully customizable ad placement

Limitations

• Requires ongoing monitoring to adapt to evolving content domains
• No SMTP support, limiting flexibility for businesses needing direct mail server integration
• Lacks built-in email verification and quality checks, which could improve deliverability
• Limited documentation that makes troubleshooting and learning the platform more challenging
• Not ideal for long-form or deep conversational content

Pricing

Who should use Rasa?

Businesses that rely on newsletters for audience engagement, brand authority, or lead nurturing benefit from rasa.io. It’s ideal for those who want complete control over their processes while also benefiting from AI.

Ratings

Capterra: 4.9
G2: 4

4. Mailmodo: For interactive emails

Mailmodo is an AI-powered interactive email marketing platform that lets businesses design, send, and automate interactive emails as easily as regular emails.

Recipients can complete actions directly within the email—filling out forms, booking meetings, or answering surveys—without being redirected to external sites. This eliminates friction, improving engagement and conversions.

Mailmodo makes building high-converting campaigns effortless with its drag-and-drop editor, customizable templates, prebuilt automation, and AI-powered email copywriting. Its real-time analytics and smart segmentation help businesses track audience behavior and fine-tune email performance.

Overall, Mailmodo helps build and push high-converting email experiences that drive real engagement and measurable results.

Key features

• Interactive AMP emails: Increases customer engagement and conversions by allowing users to take action directly within the email
• Time-saving automation: Streamlines email campaigns and execution with prebuilt workflows, Ai generated email copy, and smart triggers 
• Improved deliverability: Increases open and response rates with its optimized email infrastructure 
• Email copywriting: Personalize subject lines, pre-headers, and overall email copy using AI
• Seamless integrations: Helps integrate customer data by connecting with CRMs, marketing tools, and automation platforms

Limitations

• Instances of occasional failed deliveries, bad renders, and wrong reports
• AMP email is limited to the default widget in the application
• STMP documentation is extremely technical, making it unfit for beginners
• Sub Users get limited access to build E-mail campaigns

Pricing

Note: This is the pricing for 2500 contacts when billed annually

Who should use Mailmodo?

Marketers, eCommerce brands, and SaaS businesses that want to deliver interactive, high-performing email experiences without coding.

Ratings

G2: 4.6
Capterra: 4.5

5. Zeta: For omnichannel customer acquisition campaigns

Zeta is an AI-driven marketing platform designed to help businesses personalize omnichannel experiences that drive acquisition, revenue growth, and retention—all with increased marketing efficiency.

With its AI-powered personalization engine, Zeta analyzes customer behavior to automate email content, optimize send times, and enhance segmentation.

The platform also offers cross-channel orchestration, allowing businesses to sync email campaigns with mobile, social, and paid media for a seamless customer experience.

Zeta combines real-time data, predictive analytics, and automation to maximize and optimize marketing spend with engagement.

Key features

• AI-powered personalization: Uses real-time behavioral data and predictive analytics to tailor email content, subject lines, and send times for each recipient
• Advanced audience segmentation: Identifies high-value customers and segments them based on intent, purchase history, and engagement patterns
• ML-powered (machine learning) predictive analytics: Anticipates customer actions to optimize engagement and improve conversion rates
• Automated content generation: Uses AI to dynamically create email copy, images, and product recommendations

Limitations

• Instances where the preview didn’t match the finalized email format
• Requires significant onboarding and training to utilize its full potential
• Less suitable for businesses with minimal data infrastructure
• Too many advertisements bug the users

Pricing

Custom quotation

Who should use Zeta?

Zeta is ideal for large enterprises and data-driven marketers looking to leverage AI for high-impact email marketing.

Rating

G2: 3.5
Capterra: 5

6. Jasper

Jasper is a purpose-built generative AI platform designed for marketing teams and small business owners. 

It seamlessly integrates with email marketing tools, CRMs, and content management systems, allowing users to generate highly personalized emails—from compelling subject lines to persuasive body copy and effective calls-to-action.

By leveraging AI-optimized content, Jasper helps businesses improve email open rates and conversions while maintaining brand consistency. Users can customize tone, style guides, and messaging to align with their brand identity while producing content at scale.

While Jasper is not primarily an email marketing tool, it serves as an efficient AI-powered writing assistant for small businesses without a dedicated copywriting team.

Key features

• Brand IQ: Infuses your brand’s unique tone, style, and personality into AI-generated marketing content
• Browser extensions: Seamlessly integrates with the tools you already use for effortless content creation
• Company knowledge: Lets Jasper securely access business insights—strategy, audience, competitors, and product details—to generate accurate, brand-aligned content
• Marketing editor: The only AI document editor trained specifically in marketing best practices
• Multilingual content support: Generates high-quality email content in multiple languages to help businesses reach a global audience
• Collaboration and workflow tools: Supports team collaboration and shared templates for streamlined email production

Limitations

• Lacks built-in email automation and campaign management, making it dependent on external email marketing platforms
• Relies heavily on input quality—poor prompts can lead to generic or inaccurate content
• Limited analytics and performance tracking, meaning users don’t get campaign insights from Jasper alone

Pricing

Who should use Jasper?

Jasper is perfect for content creators and small businesses that want to create personalized emails without hiring a full-time copywriter.

Ratings

Capterra: 4.8
G2: 4.7

7. Active Campaign: For email automation

Active Campaign is an email and marketing automation platform that effortlessly automates, personalizes, and optimizes email campaigns. 

Its automation-first approach enables businesses to deliver stronger and more personalized experiences for every customer.

The tool’s advanced segmentation and predictive analytics ensure that every email is relevant and timely, significantly boosting open rates and conversions. 

Whether it’s drip campaigns, cart abandonment reminders, follow-ups, or promotional emails—ActiveCampaign allows businesses to launch and manage campaigns without technical expertise.

The platform simplifies relationship management by seamlessly integrating with CRM systems and marketing tools.

Key features

• Advanced segmentation: Allows precise audience targeting using behavioral, demographic, and engagement-based segments
• Predictive analytics: Uses AI to forecast customer actions and optimize send times for higher open and conversion rates
• Seamless CRM integration: Connects effortlessly with popular CRM systems to unify customer data and streamline marketing efforts
• Drag-and-drop email builder: An intuitive interface to create professional, responsive emails without coding
• Migration sessions: Lets you import your contacts and templates during onboarding

Limitations

• Extensive use of jargon and technical language, making it ineffective for beginners
• Inefficient interface and steep learning curve to set automations
• Quite pricey compared to other Email marketing software
• Frequent reported cases of bugs and glitches that disrupt email campaigns
• Slow and unresponsive customer service

Pricing

Who should use Active Campaign?

ActiveCampaign is best for small to mid-sized businesses and marketing teams that want to automate and personalize email campaigns without heavy coding.

Ratings

Capterra: 4.6
G2: 4.5

Benefits of AI Email Marketing Tools for Small Businesses

For every $1 spent on email marketing, businesses get an average ROI of $36. That’s an impressive return for any business looking to grow their reach, impressions, or conversions.

AI-based email marketing helps automate tasks, personalize content, and optimize campaigns to boost engagement and ROI. Here are the key benefits they offer for small businesses:

• Time efficiency: AI frees up the marketers' time by automating repetitive tasks like email scheduling, segmentation, and content generation
• Increased conversions: With AI it's possible to hyper-personalize emails to increase open rates, click-through rates, and conversions
• Actionable insights: AI tools provide real-time analytics and recommendations by analyzing predictive behaviors and hidden trends
• Cost-effectiveness: AI streamlines your email marketing efforts and removes the need for manual intervention, making them cost-effective 
• Scaleable campaigns: Whether you need to send hundreds or thousands of emails every day—it’s possible to do that with AI email marketing tools
• Increased retention: Personalized emails with AI tools increase customer loyalty and ultimately their retention with the business.

That’s a round-up of our top AI email marketing tools serving distinct businesses effectively. 

Start Building Your Email Marketing Plan Today

You now have a list of the best AI tools for email marketing. And while these tools can help automate workflows and enhance personalization, you don’t need them all.

Evaluate your needs, determine your budget, and assess the AI capabilities of each tool. If possible, try a demo before subscribing to any paid plan to see how well it fits your requirements.

In short, there’s no right answer, just a right fit!